Top 16 Shopify Marketing Apps for Explosive Business Growth

 

Enter Shopify, a powerhouse platform that has revolutionized the way businesses create, manage, and scale their online stores. With its user-friendly interface, extensive app ecosystem and robust features, Shopify has become the go-to option for both seasoned veterans and budding entrepreneurs looking to make their mark in the eCommerce sphere.

But what exactly is Shopify Marketing Apps, and why is it such a game-changer in the realm of online retail? In this comprehensive guide, we'll delve into the intricacies of Shopify Marketing Apps, explore its myriad benefits, highlight the top 16 apps that are taking the market by storm in 2024, and provide invaluable insights into choosing the right tools to supercharge your eCommerce endeavors.

What is Shopify Marketing Apps? 

Shopify Marketing Apps is the art and science of leveraging third-party applications, or "apps," to enhance the marketing efforts of your Shopify store. These apps are specially designed tools and extensions that seamlessly integrate with your Shopify store, providing a wide various of functionalities to optimize various aspects of your marketing strategy.

From driving traffic and boosting conversions to streamlining customer engagement and improving retention, Shopify Marketing Apps offers a treasure trove of tools and tactics to help you grow your online business effectively.

These apps cover a diverse array of marketing channels and tactics, including email marketing, social media advertising, search engine optimization (SEO), conversion rate optimization (CRO), affiliate marketing, and more. Whether you're looking to automate your email campaigns, optimize your product listings for better search visibility, or launch targeted advertising campaigns on social media platforms, there's a Shopify app out there to suit your needs.

But perhaps the most compelling aspect of Shopify Marketing Apps is its ability to empower merchants with the tools and insights they need to compete and thrive in today's hyper-competitive eCommerce landscape. By harnessing the power of these apps, merchants can level the playing field, amplify their marketing efforts, and drive tangible results that translate into increased sales, revenue, and brand loyalty.

Benefits of Using Shopify Marketing Apps

In the swiftly changing domain of digital commerce, staying competitive is crucial for attaining success. That's where Shopify Marketing Apps comes into play, offering a plethora of benefits to merchants looking to supercharge their marketing efforts and drive sustainable growth. Let's explore some of the compelling advantages of incorporating Shopify Marketing Apps into your eCommerce strategy:

Enhanced Efficiency: With the right apps in your arsenal, you can streamline and automate various marketing tasks, saving valuable time and resources. From arranging social media updates to overseeing email initiatives, these apps allow you to focus on what matters most – growing your business.

Expanded Reach: Shopify Marketing Apps allows you to broaden your customer reach and attract new audiences by employing targeted advertising, enhancing search engine visibility, and fostering engagement on social media platforms. By leveraging these tools, you can amplify your brand's visibility and attract more qualified leads to your store.

Improved Customer Engagement: Interacting with your clientele is key to fostering brand loyalty and building lasting relationships. Shopify apps offer a larger of features to enhance customer engagement, including live chat support, personalized recommendations, and loyalty programs, helping you connect with your audience on a deeper level.

Increased Sales and Conversions: By optimizing your marketing efforts with Shopify apps, you can drive more traffic to your store, increase conversion rates, and ultimately boost sales. Whether it's through targeted email campaigns, abandoned cart recovery tools, or upsell and cross-sell functionalities, these apps are designed to maximize your revenue potential.

Actionable Insights: Shopify apps provide valuable analytics and reporting tools that offer insights into your store's performance, customer behavior, and marketing effectiveness. By leveraging these data-driven insights, you can utilize data-driven insights to adjust your approach and achieve improved outcomes progressively.

Scalability: When your business grows, so do your marketing needs. The beauty of Shopify Marketing Apps lies in its scalability – whether you're just starting out or scaling up your operations, there are apps available to support your growth every step of the way.

Competitive Advantage: In a saturated market, standing out from the competition is crucial. Shopify Marketing Apps gives you the tools and resources you need to differentiate your brand, attract customers, and remain ahead of the competition in your sector.

From increasing efficiency and expanding reach to driving sales and gaining a competitive edge, the benefits of Shopify Marketing Apps are undeniable. In the next section, we'll dive into the exciting world of the top 16 Shopify apps that are making waves in 2024, so stay tuned for an insider's look at the must-have tools for eCommerce success!

Top 16 Shopify Marketing Apps in 2024

1. Privy - Pop Ups, Email, & SMS

Privy is the go-to solution for Shopify businesses looking to grow their email and SMS contacts, automate their email marketing, send revenue-generating text messages, and enhance website conversion rates. With Privy's user-friendly interface, even beginners can effortlessly design email newsletters, launch website popups, and automate cart saver texts, allowing merchants to focus on business growth. Plus, with dedicated support teams available every step of the way, help is always at hand when needed.

Highlight Features:

• Easy-to-Use Email Editor: Design professional-looking email newsletters with ease using Privy's drag-and-drop email editor and a wide selection of pre-built templates.
• SMS Marketing Integration: Seamlessly integrate SMS marketing into your strategy by sending after-signup and cart saver texts, expanding your reach and driving conversions.
• Versatile Popup Display Options: Choose from dozens of popup display options to grow your email and SMS marketing lists, capturing leads and engaging visitors effectively.
• Automated Email & SMS Campaigns: Set up email and SMS automations to work around the clock, nurturing leads and driving sales without constant manual intervention.
• Free Support: Enjoy free email and chat support, ensuring assistance is available regardless of your starting point or level of expertise.

Pricing: From $24/month. 15-day free trial.

Rating: 4.6/5 (24,826 reviews)

2. Judge.me Product Reviews

Judge.me is a versatile review app available in 38 languages, offering fast-loading and fully customizable features. Merchants can schedule automatic emails to solicit reviews with photos and videos post-order fulfillment or delivery, or import them from other apps. Enhance your conversion rate by showcasing reviews and user-generated content (UGC) on storefront widgets, sharing them on social media, and adding stars on Google for improved SEO. With easy setup tailored to your Shopify store and 24/7 support, customization is hassle-free.

Highlight Features:

• Unlimited Review Requests: Request reviews with photos and videos via email, with in-email review forms, to collect valuable feedback from customers.
• Dynamic Display Options: Display star ratings, store and product reviews, trust badges, and reviews carousel to enhance credibility and boost sales.
• Social Sharing: Share customer reviews across popular social media platforms, as well as on rich snippets and Google Shopping for increased visibility.
• Engagement Tools: Engage reviewers with Q&A sections, coupons, and seamless integration with email marketing tools, fostering loyalty and driving repeat business.
• Shopify Integration: Fully integrated with the Shop app via Shopify metaobject, allowing seamless synchronization of reviews to and from your store.

Pricing: Free plan available

Rating: 5/5 (23,915 reviews)

3. Tiktok

The TikTok App on Shopify offers businesses a seamless way to tap into the vast audience of highly engaged consumers on TikTok, reaching billions of users who are not just browsing but actively making purchases. With the popular hashtag #TikTokMadeMeBuyIt as evidence, businesses can capitalize on this trend and potentially convert these users into loyal customers. The TikTok App simplifies the process of creating TikTok ad campaigns, syncing product catalogs, and selling products directly through in-feed videos and LIVE broadcasts on TikTok Shop.

Highlight Features:

• Build TikTok-style ads effortlessly: Easily create TikTok-style ads within minutes by uploading product images or videos, ensuring your content aligns seamlessly with the platform's aesthetic and appeal.
• Simplified installation of TikTok Pixel: Install the TikTok Pixel with just one click, enabling you to precisely gauge the performance and efficacy of your advertisements and optimize your campaigns for better results.

• Direct selling via TikTok Shop (US-only): Manage and track new orders efficiently by selling products directly through TikTok Shop, allowing for a seamless shopping experience for customers within the TikTok app (currently available in the US only).

Pricing: Free to install. Additional charges may apply.

Rating: 4.8/5 (12,902 reviews)

4. Google & Youtube

Google and YouTube integration for Shopify allows merchants to seamlessly connect their stores with Google's powerful ecosystem, enabling them to leverage various tools and features to drive sales and enhance their online presence.

Highlight Features:

• Sync with Google Merchant Center: Easily synchronize product listings, deals, and shipping information from Shopify to Google Merchant Center, guaranteeing that your products are showcased across Google's platforms.
• Performance Max Ad Campaigns: Drive more sales by running Performance Max ad campaigns powered by Google AI, which optimize ad placements across properties like Search, YouTube, and Display to maximize conversions.
• YouTube Shopping Integration: Stand out by enabling YouTube Shopping, allowing customers to shop directly from your videos. This smooth integration elevates the shopping journey, fostering impromptu buying decisions.
• Google Analytics Insights: Gain valuable ecommerce insights by connecting your Shopify store to Google Analytics. Track customer behavior, monitor performance metrics, and make data-driven decisions to optimize your marketing strategy.
• Enhanced Product Images with Google AI: Tap into the power of Google's AI-powered Product Studio to create and enhance product images, making your listings more appealing and engaging to potential customers.

Pricing: Free to install. Additional charges may apply

Rating: 4.4/5 (7,319 reviews)

5. Automizely Email Marketing, SMS

AfterShip Marketing offers merchants access to world-class sales and marketing tools through an intuitive portal. In addition to SMS marketing and email, AfterShip Marketing provides advanced features such as AI-powered product recommendations, countdown timers, and promotional bars, enabling merchants to create interactive experiences proven to boost sales. With minimal effort and no technical expertise required, merchants can easily access and utilize these tools to enhance their marketing strategies.

Highlight Features:

• Personalized Email Flows: Create personalized and automated email flows based on customer shopping behavior, delivering targeted messages to drive engagement and conversions.
• Pre-Built Templates: Utilize pre-built templates for emails, SMS, and conversion popups like spin wheels, streamlining the creation process and saving time.
• A/B Testing: Conduct A/B tests and monitor performance easily through a single dashboard, allowing for data-driven optimization of marketing campaigns.
• Built-in CRM: Leverage the built-in CRM to create relevant and meaningful customer segments, enabling tailored communication and improved customer relationships.
• Unified Platform: Enjoy the functionality of multiple marketing apps in a single no-code, unified platform, eliminating the need for multiple tools and simplifying management.

Pricing: Free plan available. 7-day free trial.

Rating: 4.9/5 (6,086 reviews)

6. Simprosys Google Shopping Feed

Simprosys Google Shopping Feed App offers comprehensive support for product feed submission across various platforms, including Google Shopping, Free Listings on Google, Facebook Shop, Checkout on Facebook, FB Dynamic Product Ads, Instagram Shop, Google Local Inventory Ads, Pinterest Ads, and Microsoft Shopping Ads. With seamless integration and robust features, this app enables businesses to expand their reach across multiple channels and maximize their online visibility.

Highlight Features:

• Simplified Campaign Management: Easily create and manage Google Ads Performance Max (PMax) Campaigns and Microsoft Ads Smart Shopping Campaigns, with options for setting up conversion tracking and dynamic remarketing tagging to measure campaign performance effectively.
• Google Analytics 4 (GA4) Tracking Setup: Seamlessly integrate Google Analytics 4 (GA4) tracking to acquire meaningful insights into user behavior and the efficacy of campaigns, allowing for data-driven decision-making.
• Shopify Market Support: Expand your market reach with support for multi-language, multi-currency, and top-level domains, catering to diverse customer demographics and preferences.
• Automated Feed Rules: Create automated feed rules to streamline the product feed submission process and ensure consistency and accuracy across channels.
• Direct Checkout Link Template for Google Shopping: Generate direct checkout links for Google Shopping to simplify the purchasing process for customers and drive conversions.
• Promotions Feed Creation: Easily create promotions feed to highlight special offers and discounts, attracting more customers and boosting sales.

Pricing: From $4.99/month. 21-day free trial

Rating: 4.9/5 (5,831 reviews)

7. Pinterest

The Pinterest for Shopify app offers seamless integration between your Shopify store and Pinterest, allowing you to leverage the power of the platform to promote your products, drive traffic, and boost sales. With easy setup and robust features, this app enables businesses to connect their Pinterest account, publish Product Pins, update product catalogs automatically, and track performance with the Pinterest Tag.

Highlight Features:

• Automatic Product Catalog Updates: Upload your product catalog and keep it updated in near real-time, ensuring that your Pinterest listings are always accurate and up-to-date.
• Organic Product Discovery: Organically surface your entire product catalog to Pinners, making it easier for users to discover, save, and purchase products directly from your website.
• Enhanced Tracking and Performance: Improve tracking and performance with the Pinterest Tag and API for Conversions, obtaining valuable insights into user behavior and the effectiveness of campaigns.
• Shoppable Ads: Promote your products and reach your customers with shoppable ads, driving engagement and conversions directly from the Pinterest platform.
• Ad Credits: Receive $100 USD ad credit when you launch your first-ever ad campaign with Pinterest, helping you kickstart your advertising efforts and maximize your reach and impact.

Pricing: Free to install. Additional charges may apply

Rating: 4.6/5 (5,782 reviews)

8. Omnisend Email Marketing & SMS

Omnisend's Email Marketing & SMS automation app is designed to help ecommerce stores boost sales by reaching more customers. Tailored for Shopify, this feature-rich app allows merchants to build their email list with landing pages and popups, and effortlessly create emails using a variety of ready-made templates. Plus, with 24/7 email & live chat support available to all users, assistance is always at hand.

Highlight Features:

• Email Marketing & SMS Campaigns: Easily create and send email marketing, newsletters, and global SMS campaigns to engage customers and drive sales.
• List Growth Tools: Expand your email subscriber base exit-intent popups, spin-to-win, and other signup forms, maximizing your reach and potential customer base.
• Ready-Made Templates: Access ready-made email marketing templates for various occasions like Summer Sales, without the need for coding skills.
• Abandoned Cart & Welcome Workflows: Set up abandoned cart emails with one click, as well as welcome and browse abandonment sequences, to recover lost sales and nurture new customers.
• Ready-Made Automations: Use over 20 ready-made automations to personalize customer experiences and generate more sales efficiently.

Pricing: Free plan available

Rating: 4.8/5 (5,586 reviews)

9. Facebook & Instagram

The Facebook and Instagram Shop Integration app streamlines your online sales across both platforms, offering powerful sales and tools for improving your business.

Highlight Features:

• Automatic Product Sync: Sync your products to Facebook and Instagram shops effortlessly, enabling unified inventory management.
• Shop Insights: Gain valuable insights into your shop's performance to optimize your marketing strategy.
• Conversion Pixel Setup: Set up conversion tracking easily to improve ad performance and measure results.
• Easy Shop Setup: Simplify the shop setup process with a one-time account connection.
• Unified Inventory Management: Manage your inventory from one central location, ensuring consistency across platforms.
• Customer Support: Access email and live chat support from Meta for assistance whenever needed.

Pricing: Free to install. Additional charges may apply

Rating: 3.8/5 (4,534 reviews)

10. Trustoo.io Product Reviews App

Trustoo.io, formerly known as TT/VS Ali Reviews, is a fully customizable social proof solution designed to fit your brand perfectly. It helps ecommerce businesses build and scale a reliable brand by collecting product reviews with photos automatically from customers. With beautiful widgets displaying these reviews, Trustoo.io helps build trust with visitors, enabling them to make more informed purchase decisions. Additionally, merchants can reach new customers by rewarding referrals and leveraging organic search, with multi-lingual support available 24/7.

Highlight Features:

• Customizable Widgets: Display reviews in beautiful widgets with a visual editing page for quick customization to match your brand's aesthetic.
• Multi-Language Support: Auto-translate reviews into multiple languages with unlimited translation capabilities, ensuring accessibility for a global audience.
• AliExpress Integration: Import product reviews from AliExpress, up to 50 items at a time, with unlimited product review capacity.
• Automatic Review Requests: Send automatic review request emails to customers and incentivize them to add photos by offering discounts.
• Social Media Sharing: Share reviews on social media platforms like Facebook, Twitter, and Instagram to drive organic traffic and expand brand reach.

Pricing: Free plan available

Rating: 5/5 (3,922 reviews)

11. UpPromote Affiliate Marketing

UpPromote offers a robust influencer marketing and referral program solution, designed to win brands' trust and hearts through authentic testimonials. Loved by worldwide users, UpPromote simplifies affiliate marketing setup with flexible commission options, automated coupons, and affiliate links, empowering merchants to boost customer loyalty and create a dynamic referral and rewards program.

Highlighted features:

• Custom Branding: Tailor everything to match your brand, from affiliate links to the affiliate portal.
• Customer Referral Program: Incentivize repeat purchases and referrals with rewards and discounts.
• Effortless Tracking: Seamlessly track referral orders via affiliate links, coupons, and emails.
• Motivational Tools: Motivate affiliates with bonuses, gifts, store credit, and MLM options.
• Automated Processes: Streamline your program with features like PayPal auto-pay and auto-tier commission.

Pricing: Free plan available. 14-day free trial.

Rating: 4.9/5 (3,131 reviews)

12. AI Pop Ups-SMS-Email Marketing

AI Pop Ups-SMS-Email Marketing, also known as ONE, is an all-in-one AI marketing assistant designed to help both new and established brands turn ad traffic and existing customers into repeat buyers. With ONE, merchants can scale their businesses faster by unifying various marketing tools, including email and SMS marketing, one-page checkout upsells, pop-ups, discounts, rewards, analytics, AB testing, and AI assistance. 

Highlight Features:

• AI Assistant: ONE's AI Sidekick helps merchants by writing product descriptions, emails, and translations, streamlining content creation tasks.
• One-Click Checkout Page: Add a one-click checkout page with cross-sells and upsell product recommendations, enhancing the customer shopping experience and boosting sales.
• Automated Email/SMS Marketing: Automate Shopify email and SMS marketing tasks, including cart recovery, SMS Bump, and Klaviyo or Mailchimp integrations, maximizing engagement and conversions.
• Sales Pop-Up Window: Activate sales pop-up windows, including email pop-ups and discount spin wheels like Wheelio, to capture leads and incentivize purchases.
• A/B Test Coupon Codes: Conduct A/B tests on coupon codes, offering options like "Purchase X and Receive Y," "Buy One, Get One Free," gift vouchers, and Christmas/Xmas promotions to optimize sales strategies.

Pricing: Free plan available. 10-day free trial

Rating: 4.9/5 (2,476 reviews)

13. Wishlist Plus

Wishlist Plus empowers merchants to boost sales by allowing customers to bookmark their favorite items for later purchase. With powerful event-triggered email campaigns and extensive APIs, merchants can customize the wishlist feature to cater to their target audience. Share lists effortlessly via email, text message, and social media, while responsive customer care ensures any technical queries are swiftly resolved. 

Highlight Features:

• Quick Integration: Seamlessly integrates with your Shopify theme, enabling merchants to get started in less than 5 minutes.
• Email Alerts: Send email alerts for low-stock, restock, and price drops of wishlisted items, prompting customers to take action.
• Sales and Service Collaboration: Provide sales and service team access for high-touch collaboration with shoppers, enhancing the customer experience.
• Reduce Cart Abandonment: Reduce cart abandonment by allowing shoppers to save products for later, encouraging them to return and complete their purchase.
• Shareable Wishlists: Allow customers to share wishlists via email, text message, and social media, expanding your brand's reach and driving engagement.

Pricing: Free plan available. 30-day free trial.

Rating: 4.9/5 (1,975 reviews)

14. Klaviyo: Email Marketing & SMS

Klaviyo takes your marketing efforts to the next level with highly targeted, personalized emails and texts that drive sales and foster smarter digital relationships. This solution enables you to easily centralize your data from over 300 integrations and leverage it instantly to connect seamlessly with customers across all channels. 

Highlight Features:

• Data Integration: Utilize data from Shopify and other apps, including web activity, tags, catalog, and coupon codes, to create highly targeted and personalized campaigns.
• Segmentation and Triggers: Create segments and triggers using complete historical and real-time data, allowing for precise targeting and timely communication.
• Omnichannel Templates: Access omnichannel templates for various scenarios such as Welcome, Back in Stock, Abandon, Price Drop, and more, ensuring consistent and effective messaging across all channels.
• Product Review Management: Request, capture, and publish product reviews with timely, automated email & SMS campaigns, leveraging user-generated content to drive engagement and trust.
• Real-Time Analytics: Gain real-time revenue data per automation, campaign, segment, and channel, empowering you to make data-driven decisions and optimize performance continuously.

Pricing: Free plan available

Rating: 4.1/5 (1,901 reviews)

15. Mailchimp Forms

Mailchimp Forms offers a straightforward solution for Shopify merchants to gather leads from their online stores and seamlessly sync them with their Mailchimp accounts. With numerous form and landing page templates specifically designed to increase eCommerce lead conversions, quickly build your email lists and engage with customers across the sales funnel through automated email campaigns.

Highlight Features:

• Lead Capture Forms with Exit-Intent: Capture leads effectively with exit-intent lead capture forms, maximizing conversion opportunities before visitors leave your site.
• Advanced Lead Email Verification: Ensure lead quality with advanced lead email verification features, minimizing the risk of invalid or spam email addresses.
• Advanced Display Rules: Implement hyper-targeting strategies using advanced display rules, allowing you to tailor form displays based on specific criteria and user behavior.
• Automated Welcome Emails and Newsletters: Nurture leads and engage customers across the sales funnel with automated welcome emails and newsletters, enhancing brand engagement and loyalty.
• Email Automations: Streamline your email marketing efforts with automated email campaigns, enabling you to deliver timely and relevant messages to your audience.

Pricing: Free plan available. 14-day free trial.

Rating: 4.5/5 (1,490 reviews)

16. Sauce: Instagram, TikTok & UGC

In today's social media-driven buyer journey, Sauce offers a comprehensive toolkit tailored for modern direct-to-consumer (DTC) e-commerce. Experience a shopping journey that's not just intuitive, but deeply interactive.

Highlight Features:

• Instagram & TikTok Integration: Transform social media posts into shoppable experiences, leveraging the power of Instagram and TikTok to drive sales and engagement.
• User-Generated Content (UGC): Harness real-world content to enhance trust and boost sales, leveraging authentic UGC to showcase products in action.
• Influencer Partnerships: Unlock return on investment (ROI) with trusted voices through strategic influencer partnerships, expanding brand reach and credibility.
• Sauce TV: Experience Netflix-style video shopping with Sauce TV, an innovative platform that educates and converts customers through immersive video content.
• End-to-End Solution: Benefit from a one-stop solution for UGC and influencer content, streamlining the content creation process and maximizing efficiency.

Pricing: Free plan available. 14-day free trial.

Rating: 4.7/5 (879 reviews)

Others also read: 

• 11 Best Shopify Apps For Dropshipping
• Top 10 Shopify Push Notification Apps
• 10 Best Shopify Instagram Feed Apps

Factors to Consider When Choosing a Shopify Marketing App

Selecting the right Shopify app marketing solution is crucial for maximizing your store's potential and reaching your target audience effectively. Here are some key factors to consider when evaluating different options:

Compatibility and Integration: Ensure that the marketing app seamlessly integrates with your existing Shopify setup. Compatibility is essential to avoid technical issues and ensure smooth operation.

Features and Functionality: Assess the features provided by the marketing app and assess whether they align with your specific needs and goals. Look for capabilities such as email marketing, social media integration, analytics, automation, and customer segmentation.

User-Friendliness: Opt for a marketing app that is intuitive and easy to use, even for those without extensive technical expertise. A user-friendly interface will streamline the marketing process and empower you to execute campaigns efficiently.

Customization Options: Look for flexibility in customization to tailor marketing strategies to your brand's unique identity and audience preferences. The ability to personalize emails, ads, and other marketing materials is essential for building meaningful connections with customers.

Support and Resources: Take into account the extent of support and resources available by the marketing app provider. Look for comprehensive customer support, including documentation, tutorials, and responsive assistance channels, to address any questions or issues that may arise.

Cost and Value: Evaluate the pricing structure of the marketing app and determine whether it offers good value for your investment. Consider factors such as pricing plans, subscription models, and additional fees for extra features or usage limits.

Reviews and Reputation: Take the time to research and read reviews from other Shopify merchants who have used the marketing app. Look for positive feedback, testimonials, and case studies that demonstrate the app's effectiveness and reliability.

By carefully considering these factors and conducting thorough research, you can choose a Shopify app marketing solution that aligns with your requirements and assists in effectively achieving your business objectives.

Conclusion

In the fast-paced world of e-commerce, choosing the stable marketing tools can make all the difference in driving sales, engaging customers, and growing your Shopify store. The top 16 Shopify apps highlighted in this guide represent the pinnacle of marketing innovation in 2024, offering a diverse range of features and functionalities to meet the needs of modern merchants.

By leveraging these cutting-edge tools, Shopify merchants can open up fresh avenues for expansion, elevate customer interaction, and ultimately, drive success in the ever-evolving world of online retail. With the right marketing strategies in place, the possibilities are endless for those willing to innovate, adapt, and embrace the future of e-commerce.

Choose wisely, experiment boldly, and watch your Shopify store soar to new heights in 2024 and beyond.