Yoga Junkies: almost 7 years with The4
- Kalles
- Ecomus
- Athora
“We’ve been with The4 for almost 7 years, and at this point, we never plan to switch theme partners.”
Featured on the Shopify Theme Store
Shopify themes that sell.
Conversion-ready themes from the team behind Kalles, Athora and Vetro. Fast to launch, easy to customize, backed by 4.97★ support.
- 50,000+Stores powered worldwide
- 4.97★Average support rating
- 10+Years building Shopify themes
The themes
15 themes. Two collections.
The4 Premium · $290On the official Shopify Theme Store. Free trial.
The4 Essential · From $79On The4.co and ThemeForest. One-time payment.
- 01 / 02 The4 Premium For growing brands that build for the long term. Explore Premium themes
-
Athora
$290
Athora$290The flagship of our Premium line: dynamic, motion-rich and built to convert.
Best forActivewear, sportswear, fitness and lifestyle brands.
Choose it ifYou want an energetic, cinematic store with a smart cart that lifts order value.Shopify Theme Store · Free trial
Click to try Athora free on Shopify Theme Store
-
Vetro
$290
Vetro$290The flagship of the Vetro family: visual elegance with upsells and bundles built in.
Best forBeauty, skincare and cosmetics brands.
Choose it ifYou want a refined, image-led store that turns browsing into bigger baskets.Shopify Theme Store · Free trial
Click to try Vetro free on Shopify Theme Store
-
Evon
$290
Evon$290An Athora preset with bold, technical visuals for gear lovers.
Best forE-bikes, outdoor gear and performance equipment.
Choose it ifYou sell high-ticket, technical products and want them to look powerful.Shopify Theme Store · Free trial
Click to try Evon free on Shopify Theme Store
-
Planti
$290
Planti$290An Athora preset with a fresh, green and calm look.
Best forPlants, organic goods, eco and natural living.
Choose it ifYour brand is about sustainability and you want calm, natural visuals.Shopify Theme Store · Free trial
Click to try Planti free on Shopify Theme Store
-
Nuxio
$290
Nuxio$290An Athora preset for minimalist, high-end storytelling.
Best forFurniture, home decor and interiors.
Choose it ifYou sell premium pieces and want an editorial, gallery-like store.Shopify Theme Store · Free trial
Click to try Nuxio free on Shopify Theme Store
-
Quantum
$290
Quantum$290An Athora preset tuned for speed and clear product detail.
Best forElectronics, gadgets and tech accessories.
Choose it ifYou run a tech catalog where specs, speed and trust sell.Shopify Theme Store · Free trial
Click to try Quantum free on Shopify Theme Store
-
Gario
$290
Gario$290A Vetro preset with a graceful, luxurious feel.
Best forJewelry, watches and accessories.
Choose it ifYou sell fine pieces and want every detail to feel precious.Shopify Theme Store · Free trial
Click to try Gario free on Shopify Theme Store
-
Arrok
$290
Arrok$290A Vetro preset with clean, bold fashion design.
Best forFashion, apparel and streetwear.
Choose it ifYou want fast browsing and a strong look that converts.Shopify Theme Store · Free trial
Click to try Arrok free on Shopify Theme Store
- 02 / 02 The4 Essential For new stores and dropshippers who want to launch fast. Browse Essential themes
-
Ecomus
$88
Ecomus$88Our newest Essential theme, built on flexible theme blocks.
Best forMultipurpose: fashion, beauty, electronics, home and more.
Choose it ifYou want the most modern Essential theme with many ready demos.5,800+ sales★ 350 reviews
Click to get Ecomus on The4.co
-
Unsen
$79
Unsen$79Minimalist elegance with robust, high-performance features.
Best forMultipurpose stores that like a clean, minimal look.
Choose it ifYou want a light, elegant store on a tight budget.2,700+ sales★ 227 reviews
Click to get Unsen on The4.co
-
Kalles
$89
Kalles$89Our all-time best-seller, trusted by thousands of merchants worldwide.
Best forAny niche: fashion, beauty, furniture, electronics, POD, one-product stores.
Choose it ifYou want the most demos and flexibility, RTL ready, for a one-time price.25,200+ sales★ 2163 reviews
Click to get Kalles on The4.co
-
Gecko
$99
Gecko$99One of our most highly rated themes, proven over years.
Best forFashion labels and fast-growing modern brands.
Choose it ifYou want a fashion-first, battle-tested theme with RTL support.9,400+ sales★ 873 reviews
Click to get Gecko on The4.co
-
Elessi
$99
Elessi$99A professional, highly rated fashion theme.
Best forClothing brands and boutiques.
Choose it ifYou run a boutique and want a polished fashion look fast.2,100+ sales★ 215 reviews
Click to get Elessi on The4.co
-
Basel
$79
Basel$79A sophisticated multipurpose theme with strong e-commerce tools.
Best forPolished retail stores across many categories.
Choose it ifYou want a professional look at the lowest Essential price.3900+ sales★ 281 reviews
Click to get Basel on The4.co
-
Molla
$99
Molla$99A powerhouse of layouts and design options.
Best forLarge multipurpose catalogs and growing retailers.
Choose it ifYou need lots of layout variety and RTL support.1,800+ sales
Click to get Molla on The4.co
Find your fit
Three ways to launch.
Build it yourself with Essential or Premium, or let the team behind the themes build it for you.
-
Economy · do it yourself
The4 Essential
Your ideaLive store
- 50+ demos and features that replace 20+ apps
- 6 months of support, extendable
- Lifetime updates, free
From $79one time
Fine printThe4 Essential
- Where to buy
- The4.co
- Try before you buy
- Live demos
- Support
- 6 months included, extendable
- Updates
- Lifetime, free
- Proof
- 50,000+ stores, 4.97★ from 4,200+ reviews
-
First class · Theme Store
The4 Premium
Your ideaLive store
- Approved by Shopify Theme Store review
- Free unlimited trial before you pay
- Priority support at no extra cost
$290pay only when you go live
Fine printThe4 Premium
- Where to buy
- Shopify Theme Store
- Try before you buy
- Live demos and a free unlimited trial
- Support
- Included, priority, no extra cost
- Updates
- Lifetime, free
- Proof
- Approved by Shopify. “With The4 for almost 7 years.” Yoga Junkies
-
Private · done for you
Custom build
Your ideaLive store
- Store setup, web design and migration
- Theme customization, speed and CRO
- Built by the team behind the themes
From $149quoted for your project
Fine printCustom build
- Where to buy
- The4 Services
- Try before you buy
- Real client projects to review first
- Support
- The team builds it with you, end to end
- Updates
- Same lifetime updates as your theme
- Proof
- Built by the team behind the themes
Compare every detail
Compare the three ways
Pick one to light up its column.
- 50+ demos and features that replace 20+ apps
- 6 months of support, extendable
- Sold on The4.co and ThemeForest
- Store setup, web design and migration
- Theme customization, speed and CRO
- Built by the team behind the themes
| Feature |
 Essential
The4 Essential
|
 Premium
The4 Premium
|
Custom build Done for you |
|---|---|---|---|
| Price Price The4 EssentialFrom $79 One-time paymentThe4 Premium$290 One-time payment | From $79 | $290 | From $149 |
| Where to buy Where to buy The4 Essentialthe4.coThe4 Premiumthemes.shopify.comApproved by Shopify | The4.co | Shopify Theme Store | The4 Services |
| Try before you buy Try before you buy The4 EssentialLive demoThe4 PremiumFree trial in your store | Live demos | Live demos and a free unlimited trial | Real client projects to review first |
| Support Support The4 EssentialCan you help with my header? On it, fixed in your theme. 6 months includedThe4 PremiumCan you help with my header? On it, fixed in your theme. Priority reply | 6 months included, extendable | Included, priority, no extra cost | The team builds it with you, end to end |
| Updates Updates The4 Essentialv2.3v2.4 Free, for lifeThe4 Premiumv2.3v2.4 Free, for life | Lifetime, free | Lifetime, free | Same lifetime updates as your theme |
| Proof Proof The4 Essential 50,000+ stores · 4.97★The4 Premium Approved by Shopify | 50,000+ stores, 4.97★ from 4,200+ reviews | Approved by Shopify. “With The4 for almost 7 years.” Yoga Junkies | Built by the team behind the themes |
| Browse Essential themes | Start free trial | Explore services |
Not sure? Take the 3-question quiz
Which one is me?
Three quick taps. Watch the scale tip, then see your fit light up below.
Trust
Don’t take our word for it. Check it.
Every number links to its source.
Latest reviews on the Shopify Theme Store
Read all reviews
“A featured packed theme and a super helpful team behind it.”
“The customer service was amazing! They solved our problem perfectly.”
“Highly recommend Vetro. The UI is modern, responsive, and works flawlessly for RTL Shopify stores.”
15 themes · 50,000+ stores · one studio
Latest from the studio
- Athora 3.0 shipped · Oct 26, 2026
- New review from Hunt Bike Wheels · Oct 26
- New review from EasiCyco · Oct 26
- New review from ShakeNext · Oct 19
- Vetro 3.2 shipped · Aug 31, 2026
Right now in our studio
--:--
Made by a real team in Thai Nguyen, Vietnam.
One focused studio designs, codes, updates and supports every theme. The people who wrote your theme are the people who answer your ticket.
The4 is not a logo. It is 30+ people who design, code, test and answer every ticket, and who keep caring about stores they may never visit. Every theme carries their work. Thank you, team.
Hover the studio card to meet them.
- Selling Shopify themes
- Since 2017
- Studio
- Thai Nguyen, Vietnam
- Latest release
- Athora 3.0, Oct 26, 2026
Your next step
Ready to launch a store that sells? Essential fits you. Launch for less. Premium fits you. Try it free. Custom build fits you. We build it.
Try Premium free on your own store and pay only when you go live, or start from $79 with Essential.
One-time from $79, with 6 months of support and lifetime updates.
Install it on your store, build for as long as you like, and pay $290 only when you go live.
Tell us about your store and the team behind the themes designs and builds it, from $149.
No Shopify store yet? Start a free Shopify trial
Based on your pick above. Compare again
Your store is next. It just landed in our studio.
The4 PromiseThe4 team, Thai Nguyen
- Try Premium free Try Premium free. Pay only when you go live.
- Lifetime updates Lifetime updates on every theme.
- Real human support Real people answer: 6 months of support, priority on Premium.
- One studio, Thai Nguyen Designed, built and supported by one studio in Thai Nguyen.
Expo Mode
Scroll to walk with Mai. Hover anything on the road to look closer.
11:20 PM
People come in. Almost nobody buys.
Mai's store gets visitors every day. Most leave within seconds, and she can't tell why.
The4 Let's start with how your store feels.
Mai Is it my products, or my store?
Visitors who leave fast usually found no reason to trust the store: a weak first impression, unclear product pages, slow pages.
Conversion rateLast 30 days
0.6%▼ 0.4
Visitors 2,340Orders 14
Illustration
11:34 PM
Every night, the same leak.
She looks closer. People open her products, linger, then drift away before the cart. Nothing is broken. Nothing makes them stay.
The4 Usually it is trust. The store has to look like it will still be here tomorrow.
Mai So they like the products. Something else sends them away.
Most visitors leave between the product page and the cart. That gap is where a store earns or loses trust.
Where visitors goIllustration
- Home2,340
- Product980
- Cart210
- Paid14
11:52 PM
Maybe it's not the products.
Past midnight she opens a new tab and asks what every owner asks: what makes a store worth buying from?
The4 Follow the light. I'll walk you there.
Mai Hundreds of themes. Where do I even start?
Most owners start right here: a late-night search for a store that looks the part and still sells.
12:14 AM
Slowly, the noise sorts itself out.
Some themes are approved by Shopify and free to try first. Others are lean, paid once, ready tonight.
The4 Exactly. Now let's find yours.
Mai Oh. So it's really one of two.
Premium themes are listed on the Shopify Theme Store. Install the full theme and try it free on your own store before you pay.
Premium Approved by Shopify. Try it free before you pay.
Explore Premium themesEssential themes are a one-time payment with lifetime updates and six months of support from our team.
Essential Lean and ready. One payment from $79.
Explore Essential themes12:37 AM
She stops comparing and starts picturing.
What would it look like with her own products in it?
Mai sells
The4 Here it is, built for what you sell.
Mai Can I see it with my products?
Pick what you sell and the preview switches to the theme we'd recommend for it. Open it to explore the real demo.
12:51 AM
She sends it to the one person who never lies to her.
A preview, a screenshot, one honest question. Her sister answers before Mai can put the phone down.
The4 That is the feeling your visitors get in the first few seconds.
Mai She said it looks like a real brand.
Before strangers trust a store, the people closest to us have to. A second opinion is often the moment it clicks.
Ha (sister) Be honest. Would you buy from this? Wait, this is YOUR shop?? I would buy. It looks like a real brand.1:05 AM
Then the quiet voice: what if?
Before paying, everyone wonders the same things. Other store owners have already answered.
The4 Others asked too. Here's what they found.
Mai What if it breaks after I buy?
-
Average author rating of 4.97 out of 5 from 4,281 buyers, and six months of support with every Essential theme.
Will someone actually help me?
4.97★ author rating from 4,281 buyers -
Yoga Junkies moved from Kalles to Ecomus to Athora, and told their story with us on video.
Do real stores really use it?
Yoga Junkies grew on it, on camera -
52,253 sales since 2017, and every theme keeps getting free updates for life.
Will it still work next year?
52,253 sales since 2017, lifetime updates
2:10 AM
2 AM, and it is coming together.
Logo, colours, products, pages. She ticks them off one by one, and when she gets stuck, a real person answers.
The4 The hard part is done. Now it is just your products in a better home.
Mai I thought this would take me a month.
Essential themes come with 6 months of support and lifetime updates, so nobody sets up alone.
Getting ready- Logo and colours
- Products moved in
- Menu and pages
- Ready to open
6:40 AM
By breakfast, the doors are open.
She picked her theme, added her products and pressed publish. No leap of faith, just one clear step after another.
The4 We'll be here after launch, too.
Mai That was easier than I thought.
Install, add products, publish. If she gets stuck, our support team is a message away.
Open
Day 1, 9:12 AM
9:12 AM. Her phone buzzes.
Not a friend. Not her mum. A stranger found the store, trusted it and paid.
The4 Get used to that sound.
Mai Someone I have never met just bought from me!
Names and amounts here are examples. The feeling is real.
9:12 Tuesday Mai’s store · nowNew order #1001$48.00 from Hana in Austin Mai’s store · nowNew order #1002$72.50 from Theo in Leeds Illustration3 weeks later
Three weeks later, people buy.
Same products, same night owl. A store that finally feels like hers, and visitors who stay to check out.
The4 Told you. Now it's your turn.
Mai I'm checking orders now, not bounce rates.
Illustrative numbers only. Real results depend on your products, traffic and offer.
Conversion rateLast 30 days
2.4%▲ 1.8
Before 0.6%Visitors 2,340Orders 14 → 56
Illustration
2 months later
Good stores travel by word of mouth.
Mai keeps building with The4: new pages, updates, help when she needs it. And when friends ask who made her store, she sends them our way.
The4 Send them over. We will walk with them too.
Mai My friends keep asking who made my store.
A good partner does not stop at checkout: lifetime updates, support when you need it, and a team happy to help your friends too.
Friends looking for a partner, not just a theme
1 year later
A year on, the store keeps growing with her.
Theme updates keep arriving, new collections go live, the holiday rush comes and goes. She never had to start over.
The4 That is the idea. Your story can start tonight.
Mai Every update made it better, and I never rebuilt a thing.
Essential themes include lifetime updates, so the store keeps up as the business grows.
Mai’s first yearIllustration
Your turn.