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9+ Best Shopify Email Marketing Apps In 2024

9+ Best Shopify Email Marketing Apps In 2024

Ecommerce success is more than just having a fantastic Shopify store with well-designed products. It's also about reaching your customers effectively and nurturing those valuable relationships. One of the most powerful tools at your disposal for achieving this is email marketing.

But in this digital age, to make your email stand out from the crowd of countless promotional messages in inboxes, you must have a powerful assistant: Shopify Email Marketing Apps! Shopify Email Marketing Apps automatically reach out to your existing and potential customers, engage with them at different points, build brand loyalty, and increase your email marketing return on investment (ROI). 

In this blog, “9 Best Shopify Email Marketing Apps”, we’ll cover the best email marketing software, from simple tools with free plans to complex apps with advanced features, giving you enough information to choose according to your business needs. Are you ready to take your Shopify store to the next level in 2024?

What is Email Marketing?

Email marketing is a powerful marketing channel, a form of direct and digital marketing. This approach leverages email to showcase your store's products or services and effectively inform your customers about your most recent offerings or promotions when combined into your marketing automation effort.

Email marketing is a crucial component of your marketing strategy with boosting brand visibility, engaging customers, building relationships, or keeping customers engaged between purchases through various types of marketing emails.


Benefits of Shopify Email Marketing Apps

Although Shopify offers its Shopify Email tool by default, more is needed to create powerful automation and personalize many email and SMS sequences. That's why we need to use Shopify Email Marketing with several benefits:

  • Efficient Customer Engagement: Shopify email marketing apps allow you to reach out to your customers directly, keeping them engaged with personalized content, product updates, and promotions. This direct communication increases customer satisfaction and builds brand loyalty.
  • Automated Marketing: Many Shopify email marketing apps offer automation features, allowing you to set up email sequences at different points: right after they make a purchase, after they abandon their cart, when they haven’t been active in a while, and other automated campaigns, saving you time and increasing the efficiency of your marketing efforts.
  • Enhanced Customer Segmentation: You can segment your customer list based on various criteria, such as purchase history or demographics, to send tailored messages. This results in higher open rates and better conversion rates.
  • Measurable Results: With email marketing apps, you can track the performance of your campaigns in real time. You'll have access to metrics like open rates, click-through rates, and conversion rates, providing valuable insights to refine your marketing strategy for better results.

You may want to explore:

List of the best Shopify Email Marketing Apps 

1.   Privy 

Privy is undoubtedly one of the most popular and highest-rated email marketing apps of the Shopify apps, boasting nearly 25,000 reviews. With a convenient and intuitive user interface, Privy makes it easy to build an email list of customers with customizable website pop-ups, email newsletters, and money-making text messages. You can notify customers via SMS or email and create cart abandonment or cart value email campaigns without coding.

Privy expands the boundaries of what email marketing tools can do. This app allows you to A/B test your campaigns, send autoresponders and reminder emails, and create mobile-friendly popups. Privy is built for ease of use, so you can focus more on growing your business. In addition, Privy support teams are always there with you every step of the way if you have any questions.

Key features:

  • Utilize a user-friendly email editor with drag-and-drop functionality featuring a wide selection of ready-made templates.
  • Initiate SMS marketing quickly, sending post-signup and cart recovery messages.
  • Access a variety of popup display choices to expand your email and SMS marketing subscriber lists.
  • Implement email and SMS automation systems that operate continuously, relieving you of the need for constant oversight.
  • Benefit from expert onboarding, support, and one-on-one coaching, regardless of your starting point.


  • Free plan: Free to install
  • 15-day free trial for other versions
  • Starter plan: $30/month
  • Growth plan: $45/month
  • Conversion only: $70/month

Overall rating: 4.6/5 (24,806 reviews)

2.   SMSBump: SMS Marketing & Email

SMSBump: SMS Marketing & Email is one of the best email marketing apps for Shopify. This top email marketing app combines SMS and email marketing in a robust platform to help you effortlessly expand your lists for SMS and email marketing. You can also recycle abandoned carts and dispatch profit-boosting messages via texts and emails, resulting in a remarkable surge in sales.

In addition, SMSBump provides a collection of SMS templates and automated processes designed for high conversion rates, allowing you to interact with customers in real time and amplify the impact of every customer engagement. With these valuable features, SMSBump is a perfect tool to help you leverage your store’s traffic and take it to the next level.

Key features:

  • Effortlessly create, tailor, and conduct A/B testing for campaigns targeting text and email subscribers.
  • Construct SMS sequences driven by real-time occurrences and individualized criteria.
  • Form particular groups to interact with your subscriber base.
  • Choose from adaptable, transparent pricing plans for SMS and email that align with your growth.


  • Free to install
  • Growth: $19/month
  • Prime: $59/month
  • Powerhouse: $199/month

Overall rating: 4,9/5 (5,878 reviews)

3.   Automizely Email Marketing, SMS 

Automizely Email Marketing, SMS is a comprehensive marketing app that enables brands to boost lead generation, enhance customer engagement, and increase sales. With this app, you’ll enjoy world-class deals and marketing tools via one intuitive platform. 

In addition to email and SMS marketing, Automizely Email Marketing, SMS offers retailers a range of advanced features, including AI-driven product suggestions, timers that count down, and promotional bars. These tools cultivate engaging customer experiences and make purchase progress more interesting. Furthermore, all of the features are readily accessible for utilization with ease, requiring minimal technical knowledge and without technical expertise or assistance.

Key features:

  • Tailored, automated email sequences derived from customer shopping patterns
  • Pre-designed email and SMS templates, as well as interactive popups like spinning wheels
  • A/B testing and simple performance tracking via a unified dashboard
  • Incorporated CRM for crafting pertinent and significant customer segments
  • The capabilities of several marketing applications combined within one code-free, integrated platform


  • Free to install
  • 7-day free trial for other versions
  • Essential: $11/month or $108/year (save 18%)
  • Pro: $119/month or $1,188/year (save 17%)
  • Premium: $179/month or $1,788/year (save 17%)

Overall rating: 4,8/5 (5,790 reviews)

4.   Omnisend Email Marketing & SMS

Omnisend Email Marketing & SMS is one of the best multi-channel marketing apps for Shopify stores. It provides an ideal way to expand your roster of potential customers using landing pages and pop-ups to get more emails and sell to more people. Omnisend allows you to send SMS, push notifications, and Facebook and WhatsApp messages. You can also effortlessly create emails utilizing various pre-designed templates.

The email editor of Omnisend also lets you automatically add products from your store to your email. Beyond, conversion-focused features such as scratch cards, gift boxes, and ‘wheel of fortune’ signup forms are pretty unique, and other incentives that you have never seen in any other provider. It also has an easy-to-use drag-and-drop builder to create nice-looking emails in minutes.

The free plan, with unlimited subscribers, is a big plus. And if you have any problems, all of that’s backed with 24/7 email & live chat support for all — even free users.

Key features:

  • Effortlessly generate and send email marketing, newsletters & global SMS campaigns.
  • Expand your email subscriber list through exit-intent popups, ‘wheel of fortune,’ and various signup forms.
  • Access pre-designed email marketing templates for seasonal promotions like Summer Sales, all requiring no coding skills.
  • Streamline the creation of abandoned cart emails with just a single click and establish welcome and browse abandonment workflows.
  • Leverage over 20 pre-built automation sequences for enhanced personalization and increased sales.


  • Free to install 
  • Standard: $16/month
  • Pro: $59/month

Overall rating: 4,8/5 (5,326 reviews)

5.   Klaviyo: Email Marketing & SMS 

Klaviyo: Email Marketing & SMS is a powerful, innovative email marketing app with advanced segmentation and marketing automation workflows. Klaviyo has many pre-designed popup templates that work with dynamic blocks you can tweak and use on your Shopify website, allowing you to determine which customers see what based on their data. A/B testing is also possible.

Furthermore, this app permits the integration of registration forms on your website to convert your site visitors into subscribers. You can also use its audience segmentation capability to deliver customized messages to a specific audience segment. Another remarkable feature Klaviyo has is its SMS feature to establish a communication channel with your customers via SMS.

Key features:

  • Consolidate information from Shopify and other applications, including web activity, tags, product catalogs, and discount vouchers.
  • Construct segments by considering both past and current user behaviors, enhancing the precision of your targeting.
  • Generate coupon codes for automated workflows and campaigns, simplifying the tracking process.
  • Access pre-designed templates like Welcome, Back in Stock, Browse Abandonment, and Price Drop.
  • Obtain real-time revenue statistics for each automation, campaign, segment, and channel.


  • Free to install 
  • Email: $30/month
  • SMS: $15/month

Overall rating: 3,9/5 (1,770 reviews)

6.   Avada Email Marketing & SMS

Avada Email Marketing & SMS is a full-featured marketing automation platform that can help you convert visitors/leads and build long-term customer relationships. With this app, you can engage with and transform your customers across various channels, including Email Marketing, SMS, Push notifications, and WhatsApp.

With user experience in mind, developers and designers at Avada make everything simple to use so that you don’t need any coding skills. Avada has several helpful features, such as intelligent mail, automation, mass mail, newsletter, SMS marketing, sales popup forms, segment audience, advanced reports, campaign monitor, spin-to-win, and push notifications. 

If you do not have good graphic design skills, it also provides you with over 100 ready-to-use email templates that save you time and effort. Furthermore, seamless data synchronization from your Shopify store simplifies contact management, enabling you to optimize outcomes through precise audience segmentation.

Key features:

  • Automated Sequences (Recovering abandoned carts, Checkout dropout recovery, Greeting new subscribers)
  • Email Bulletins (Pop-up sign-up for newsletters, Customer emails, Promotional emails)
  • Acquiring Leads through Pop-ups and forms (Pop-up displays, Discount offers, Coupon prompts)
  • Diverse Email Marketing Formats: Recart designs, Firepush layouts, Shipment themes
  • Customization (Categorizing contacts, Product suggestions, Order confirmation via SMS)"
  • Price:

    • Free
    • Pro: $16/month
    • Advanced: $47/month

    Overall rating: 4,9/month (1,427 reviews)

    7.   CM Commerce: Email Marketing

    CM Commerce: Email Marketing is one of the premier email marketing services regarding all-around features, ease of use, and value. With a targeted content approach that prioritizes customer engagement, it has an extensive library of intelligent email flows to engage customers and establish brand confidence

    CM Commerce emphasizes transactional and marketing emails, helping you squeeze more value from your emails. The distinctive visual journey designer simplifies the organization of all your marketing automation campaigns. Its intuitive drag-and-drop editor and email templates emphasize attractive design, or you can craft customized HTML emails from scratch.

    Smooth integration with Shopify ensures immediate synchronization of customer and order data, enabling the dynamic creation of current customer profiles and segmented lists. This facilitates the initiation of branded email campaigns aimed at expanding your brand and boosting conversions and sales.

    Key features:

    • Minimize cart abandonment rates and increase revenue through strategically using abandoned cart emails.
    • Enhance the performance of your most frequently opened and clicked email marketing campaigns.
    • Cultivate your subscriber lists and commence the delivery of personalized, branded campaigns to boost engagement and drive growth in your business.

    Price: Free to install

    Overall rating: 4,6/5 (1,144 reviews)

    8.   Seguno: Email Marketing 

    Seguno: Email Marketing stands out as a top-tier marketing platform, offering a fantastic tool to kickstart your email marketing campaign with features like newsletters, cart abandonment reminders, and customizable email templates

    Numerous remarkable features are designed to engage your audience effectively. Seguno includes a wide array of ready-to-use automated email campaign templates, allowing you to easily create campaigns for various purposes like product launches, discount reminders, welcomes, and repeat purchases with just a few clicks. Integrating Canva within Seguno also ensures a seamless and user-friendly email campaign design experience.

    In addition, it seamlessly integrates with your Shopify admin system, streamlining your workflow. Save valuable time and energy with Seguno's comprehensive automation. The app also offers an intelligent reporting tool that provides insights into the performance of your email newsletters and campaigns.

    Key features:

  • Remain within the Shopify environment to conveniently manage your segments, discounts, products, blogs, and additional resources.
  • Employ a collection of ready-made automated series and benefit from the new Back in Stock restock alerts feature.
  • Craft stunning emails effortlessly within a comprehensive full-screen editor that integrates Canva.
  • Ensure secure delivery with built-in support for deliverability and protection against spam.
  • Receive prompt, personalized assistance from genuine email experts tailored to your specific shop's requirements, regardless of its size.
  • Price:

    • Free to install
    • 10-day free for other versions
    • Standard: $35/month
    • Advanced: $245/month

    Overall rating: 4,8/5 (1,019 reviews)


    9.   OrderlyEmails: Email Templates 

    OrderlyEmails: Email Templates is a Shopify application designed for users to craft appealing email sequences, even if they do not know design or coding skills. This app provides a selection of email templates that can be easily personalized with your logo, color schemes, and fonts. Tailored exclusively for Shopify, the app seamlessly integrates with your admin.

    While customizing the templates, you can incorporate compelling elements like product suggestions, savings offers, upselling prompts, and the brand's social media links. You can insert, rearrange, or modify sections as needed, including custom content and GIFs.

    OrderlyEmails is adaptable for stores with a global customer base. It accommodates multiple currencies and offers dynamic sales tax settings, along with ready-made translations. Additionally, you can manually translate the created emails into various languages. If you have any questions, contact the support team of the app to be supported 24/7.

    Key features:

  • Enhance your brand's image: Say goodbye to uninspiring, generic Shopify email templates.
  • Effortless customization: Instantly incorporate your logo, color schemes, and fonts using the Magic Designer tool.
  • Boost sales: Implement post-purchase discounts, product recommendations, and upselling opportunities.
  • Endless possibilities: Support for multi-currency, swift translation, and sales tax settings.
  • Immediate effectiveness: Achieve quick results without coding or design expertise!
  • Price: Free to install

    Overall rating: 4,9/5 (751 reviews)


    Factors to Consider When Choosing a Shopify Email Marketing App

    However, it might be unclear for you to decide which app to download can save you time and effort along with ensuring to optimize for maximum results. Here are some factors to consider when choosing a Shopify Email Marketing App we compiled for you:

    • Ease of Use: Look for an app that's user-friendly and easy to navigate, as this will save you time and frustration when creating and managing email campaigns.
    • Integration: Ensure the app seamlessly integrates with Shopify and any other third-party tools or apps you use. This will make it easier to sync customer data, product information, and order history.
    • Automation Capabilities: Check if the app offers robust automation features such as abandoned cart recovery, welcome series, and personalized recommendations. Automation can save you time and boost your email marketing effectiveness.
    • Segmentation and Personalization: Look for tools to segment your email list based on customer behavior, demographics, and purchase history. The ability to send highly personalized emails can significantly improve your conversion rates.
    • Reporting and Analytics: Consider apps that provide detailed reporting and analytics features. Tracking the performance of your email campaigns will help you refine your marketing strategy and achieve better results.

    In “9+ Best Shopify Email Marketing Apps In 2024,” we listed above all have outstanding and helpful criteria, suitable even if you are a beginner. Choosing the best email marketing app can help you engage and enhance your customer experience, attract leads, and increase sales. Please consider choosing the suitable applications for your store!

    Shopify Email Marketing Apps FAQs

    1.   How do I integrate a Shopify Email Marketing App with my Shopify store?

    Most Shopify Email Marketing Apps can be easily integrated with your Shopify store. Typically, you must install the app from the Shopify App Store, follow setup instructions, and grant necessary permissions to connect the two platforms.

    1.   What types of email campaigns can I create with these apps?

    You can create various email campaigns, including abandoned cart recovery emails, welcome series, product recommendations, newsletters, promotional emails, and more.

    1.   Do I need coding skills to use Shopify Email Marketing Apps?

    No, most Shopify Email Marketing Apps are designed to be user-friendly and don't require coding skills. They often offer drag-and-drop email builders and pre-designed templates for easy customization.

    1.   How do I measure the success of my email marketing campaigns?

    You can measure campaign success through key performance indicators (KPIs) like open rates, click-through rates, conversion rates, and revenue generated. Most apps provide analytics and reporting tools for tracking these metrics.

    1.   Can I use multiple Shopify Email Marketing Apps simultaneously?

    While it's possible to use multiple apps, it's generally not recommended, as it can lead to complications and conflicting campaigns. It's often better to choose one comprehensive app that meets your needs.



    This blog, “9+ Best Shopify Email Marketing Apps,” with all information, including features, descriptions, prices, and links, is collected from the house's website offers or its publishing page or sales channel and is updated -to date.

    We hope this helps you better understand the Shopify Email Marketing apps we recommend and find the best option for your store. What are you waiting for? Let's interact, get to know customers, and make their shopping journey more enjoyable. Make your online business more inclusive, reach a broader market, and increase sales with these top apps!


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