How to Find The Right Products to Sell on Shopify

If you're considering starting your own online store, you're in for an exhilarating journey of creativity, entrepreneurship, and innovation. One of the first and most crucial steps in building a successful Shopify store is selecting the right products to sell. 

In this guide, we’ll learn how to find the best products to sell on your Shopify store. Whether you're a seasoned entrepreneur or taking your first steps in the e-commerce landscape, we've got you covered. 

Before going into the details, make sure you have built an eCommerce store on Shopify! 

Why is Shopify the leading platform for selling online?

Shopify is a beacon of user-friendliness, efficiency, and innovation in eCommerce platforms. Catering to businesses of all sizes, this all-in-one platform has revolutionized how entrepreneurs create and manage their online stores. Let's delve into what makes Shopify the go-to choice for those eager to embark on their e-commerce journey.

1. Ease of Use

Creating a store is a breeze with Shopify, whether you're a tech-savvy enthusiast or a complete newcomer to the digital landscape. The intuitive interface guides you through every step, from selecting a template that resonates with your brand to customizing it perfectly. Say goodbye to the headache of HTML and CSS – Shopify empowers you to design your store exactly how you envision it.

2. Affordability

Shopify offers plans suitable for many different businesses. Best of all, you can build a store for as little as $25 per month for the Basic plan, an investment that offers significant value considering the range of powerful features at your fingertips. With the Basic plan, you can access essential tools like abandoned cart recovery, unlimited product listings, and analytics to monitor your store's performance. Shopify will go with you as your business grows, offering more premium plans with more advanced functions.

Read more: Shopify Plans and Pricing

3. Excellent Customer Support

Shopify has a round-the-clock technical support team to ensure you are included. Whether you have burning questions or need guidance on optimizing your store layout, Shopify's dedicated support team is here to provide timely solutions. This solid support is like having a trusted business partner by your side, helping you overcome challenges and propel your store forward.

4. Mobile Friendliness

In an age where smartphones reign supreme, mobile-friendliness is non-negotiable. Thankfully, Shopify understands the importance of a seamless mobile experience. Your store will look stunning on desktops and adapt effortlessly to various devices, catering to the ever-growing mobile shopping trend. By ensuring your products are displayed impeccably, Shopify positions your store to capture the attention of on-the-go shoppers, turning casual browsers into loyal customers.

Read more: 

• Shopify vs WordPress
• Shopify vs Squarespace
• Shopify vs Magento

How to find the right product to sell on Shopify

The quest to discover the perfect products for your Shopify store might seem daunting, but fear not! We've compiled various strategies that will steer you in the right direction. As you embark on this journey, remember that understanding your target audience and sourcing high-quality, ethically sound goods are key elements to your success.

Google 

When searching for products, the age-old adage "Google knows all" holds. Use this powerful search engine to your advantage by entering relevant keywords and terms like dropshipping. For instance, rather than a generic search, be specific with phrases like "fashion dropshipping supplier" to refine your results.

Explore the websites of potential suppliers from the search results. Look for dedicated sections related to dropshipping and reach out to these companies to inquire about their offerings and services.

Online Business Forums

Forums are virtual goldmines of information, bustling with discussions on what sells well on Shopify. Platforms like the Shopify Community host invaluable conversations about product recommendations.

Tap into these resources to gain insights from seasoned entrepreneurs and discover trending products that have garnered positive customer responses.

Social Media

Social media platforms are evolving into havens for suppliers eager to showcase their offerings. Utilize tags and hashtags on platforms like Instagram, Facebook, and LinkedIn to stumble upon supplier pages.

Be on the lookout for Facebook groups dedicated to product discovery for Shopify stores. Ensure that the groups you join are reliable, well-moderated, and brimming with trustworthy content. 

Trade Shows

Trade shows provide an excellent opportunity to directly engage with industry experts and manufacturers. These events often feature suppliers eager to connect and showcase their products.

You can identify potential products and establish direct relationships with suppliers by attending trade shows. Engage in conversations and inquire about the feasibility of integrating their offerings into your Shopify store. 

Check Potential Competitors

Conducting a bit of market research can be illuminating. Identify stores that align with your product interests or niches, and analyze their offerings.

By evaluating the products offered by potential competitors or successful stores, you can gain insights into what resonates with your target audience and adapt similar strategies for your own store.

B2B Marketplaces

B2B marketplaces and online directories offer many ready-to-sell products for Shopify stores. These platforms streamline the supplier discovery process, simplifying product integration and management.

These platforms provide automated processes, ensuring your online store remains up-to-date with the latest product data and helping you avoid overselling and stock discrepancies.

Supplier Lists

Search engines and B2B platforms often host curated supplier lists based on factors like location or product category. These lists serve as comprehensive guides to potential suppliers.

Use these lists to ensure the companies align with your requirements and adhere to reliability standards. Specific keywords will help narrow your search for suppliers matching your criteria.

Top 10 best products to sell on Shopify

Fashion Product

Fashion products stand as a timeless choice for budding online stores. Clothing is an essential need, transcending demographics and borders. This universal necessity ensures consistent demand, making fashion an optimal starting point. The fashion spectrum caters to diverse budgets, from budget-friendly basics to luxury pieces. Sourcing clothes is hassle-free due to a plethora of suppliers. 

As fashion trends ebb and flow, your store can ride the wave of consumer excitement by incorporating the latest styles. Fashion empowers personal expression, allowing your store to resonate with many shoppers.

Skincare products

The aspiration for enhanced appearance and well-being is one such universal pursuit. A flawless, youthful complexion, especially cherished by many women, transcends price tags as individuals seek to realize their dreams.

Skincare products are steadfast solutions, driving an unceasing demand that defies time. This demand is mirrored in the projected growth of the global personal care and cosmetics market, poised to achieve a compound yearly growth rate of 4.82% and reach an impressive $558.12 billion by 2026, as reported by Research and Markets.

However, the path to success has its challenges. In a competitive arena, carving a distinct identity is imperative. Rising above the competition requires the creation of a brand that resonates deeply with the target audience, embodying not just products but a lifestyle.

Pet Toys

The US boasts approximately 45.3 million cat-loving households and 69 million homes with canine companions. With pet owners committed to ensuring their furry friends' happiness, splurging on their well-being is a given.

A jaw-dropping $123.6 billion was poured into US pet-related businesses in 2021. As the pet industry flourishes, pet toys become an enticing addition to your Shopify store. They are a testament to the growth in sales of pet toy businesses.

While the potential is vast, carving a niche is essential in the fiercely competitive pet market. Consider focal points like toy poms, teacup poodles, and innovative products like snuffle mats. Pet toys are crucial to creating a thriving e-commerce venture in this dynamic landscape.

Cleaning products

Few products boast the resilience of cleaning supplies. Shielded from economic fluctuations, they stand as a low-risk venture. Not only is their demand unwavering throughout the year, but their propensity to sell in bulk elevates them to exceptional profitability on Shopify.

Cleaning supplies enjoy a thriving market, capturing attention across the globe. As per Fortune Business Insights, the worldwide household cleaning supplies market is poised to surge to an impressive $320.8 billion by 2028. This trajectory underlines their indispensability, ensuring that while your customers restore cleanliness to their spaces, your inventory is simultaneously clearing out.

Smartphone Accessories

(source: Electric Accessories template)

In today's landscape, envisioning life sans a smartphone is nearly inconceivable and, for some, even anxiety-inducing. These devices have evolved into integral parts of our identity and daily existence, with approximately 83.72% of the global population owning one.

Smartphone accessories emerge as a savvy option for Shopify's success, especially if you're seeking a captivating market. These add-ons resonate with millions who strive to enhance both aesthetics and functionality. Accessories are the distinction that sets smartphones apart, creating a world of opportunity. Your Shopify store can bridge technology and personal style, meeting an audience's demands by seeking utility and distinction.

Car and Bike Accessories

In a world where personalization reigns supreme, vehicles are no exception. Car and bike enthusiasts seek to elevate aesthetics and performance, presenting a lucrative opportunity for your Shopify store.

The desire to make cars unique fuels the demand for accessories. Bumper stickers, headlamps, fog lights, seat covers, steering covers, and car perfumes top the charts, enhancing appearance and comfort. The allure lies in their year-round necessity, ensuring a consistent revenue stream.

As pursuing an active lifestyle gains traction, the bike accessory market is primed for growth. Tire repair kits, bike helmets, pumps, and locks are vital for cyclists. With more individuals adopting biking, this market promises to thrive.

Kitchen Supplies

The kitchen and cookware industry has been on a compelling trajectory, boasting a 2.6% annual growth rate and an impressive $15 billion in sales over five years. Amidst the competitive fray, those who adeptly target distinct shopper niches are poised to carve a distinctive niche for themselves.

Within the vibrant kitchen industry, tapping into niche audiences is the strategic key. While major players focus on older, higher-income customers, an opportunity emerges to cater to a different segment. By offering a diverse range of affordable products—think bowls, cutlery, dinnerware, and cutting boards—you address a demographic seeking quality at accessible rates.

Jewelry

Jewelry stands as a symbol of affluence and achievement, eternally woven into the fabric of human desires.

In 2020, the jewelry market's brilliance was estimated at $228 billion. The projection for 2026 is even more dazzling at $307 billion. This enduring category remains a testament to humanity's connection with elegance and self-expression.

Necklace pendants, bracelets, earrings, and rings form a quartet of adornments that captivate across cultures and eras. Their allure as timeless pieces of wearable art guarantee a place in your Shopify store.

Yoga Mats

(Source: Yoga Product Page template)

The global surge in yoga's allure has propelled yoga mats into the limelight, igniting a fervor that spans the globe. As evident from Google trends, the quest for yoga mats has swelled significantly, mirroring the expanding footprint of yoga itself. Projections indicate that the market value will surpass $17 billion by 2025, vividly representing this category's meteoric ascent.

The yoga industry's expansion ushers in a fresh wave of enthusiasts each year, searching for tools that streamline their journey. This fertile landscape presents a golden chance for online entrepreneurs. The rising demand promises stable revenue as the ranks of yoga practitioners continue to swell.

Purses and Handbags

Thriving in the field of wallets and bags requires precision. Rather than dabbling in varied niches, a laser-sharp focus on a particular segment is imperative. Whether it's bespoke women's handbags or men's designer wallets, defining your target audience, pricing strategy, and customization levels is the compass to navigate this domain.

Print-on-Demand platforms emerge as your artistic partners, enabling your original designs to come alive on your products. This infusion of personalization transforms purses and handbags into more than accessories; they become expressions of individuality.

What Makes a Good Product for Your Shopify Store?

Crafting a winning product selection for your Shopify store is an art and a science. Amidst the limitless options, specific criteria emerge as guiding stars, ensuring your success—especially if you're a drop shipper aiming for seamless shipping and swift impact. Let's delve into the essential traits that transform a mere product into a sought-after sensation.

Website 

In the online world, how things look matters a lot. When selling a product, you want to make it look good on your website. Your website is like a canvas, and each product page is like a unique picture showing the style and quality of what you're selling.

If you're good at making things look nice, that's awesome! You can quickly design your own website to match your creative vision. If design isn't your strong suit or you just want to save time, don't worry. You can use pre-made Shopify Themes or Third-party apps to give your store a professional look. 

* Use Shopify Themes: 

Uncover the vast array of Shopify themes before you, ready to elevate your online store. Whether you explore Shopify's curated selection or delve into the extensive collection on Envato Market, finding the ideal theme for your business is well within your grasp. 

Consider popular themes like Kalles, Gecko, Unsen, Ocolus, and more, each presenting distinctive designs and functionalities perfectly suited to your needs. These themes provide a robust foundation, enabling you to tailor the information precisely to suit your business while maintaining a cohesive and engaging user experience.

Read more: Top 21 Best Shopify Themes on Theme Forest

* Use Shopify Third-party Apps 

With over 8,000 free and paid apps on Shopify, you can enhance your store's functionality, simplify management tasks, and boost sales.

One noteworthy app in this realm is EComposer - Page Builder. It has gained popularity among businesses due to its reasonable pricing and exceptional effectiveness in website design. EComposer is a cutting-edge Shopify app that empowers users to create professional online stores without requiring any coding knowledge. With many templates, elements, and extensions, it facilitates the creation of various pages such as Landing Pages, Product Pages, Home Pages, Collections, Blogs, and other regular pages like FAQs, Contact Us, About Us, and so on. 

Using EComposer makes creating your Product Page simple and in line with your brand requirements.

Pricing

Navigating the price spectrum is an art in itself. The sweet spot lies within the $10-$50 range, where buyer hesitation is minimized. Products exceeding $50 can trigger excessive pondering, potentially deterring swift purchases. 

Conversely, items priced below $10 might yield meager returns, undermining your efforts. This strategic pricing strategy ensures a harmonious balance between value and affordability, enticing customers without denting their wallets and maximizing their profits.

Weight and size

Seamless shipping is the backbone of a thriving eCommerce venture. Optimal packaging and compressibility are paramount, ensuring your products are efficient and lightweight. This dual approach expedites shipping and mitigates potential extra fees tied to storage and transport. Striving for a weight range of around 1-2 kilograms proves ideal, balancing affordability and feasibility. 

By crafting products that align with shipping convenience, you amplify customer satisfaction and operational efficiency, catalyzing a virtuous cycle of success for your Shopify store.

Seasonality

Steering your Shopify store towards perpetual success involves a crucial principle: embrace products with perennial demand. Shun offerings with fleeting relevance, those tethered to specific seasons like winter or holiday festivities. 

This strategy cultivates sustained engagement and consistent sales, safeguarding your e-commerce venture from the pitfalls of transient trends. 

In a nutshell

Uncovering the best products for your Shopify store is a journey marked by strategic insights and creative vision. From navigating diverse sourcing channels to aligning with evergreen demand, pursuing product excellence is the key to success. Balancing pricing, shipping feasibility, and year-round appeal is a thriving venture's cornerstone. 

By curating a collection that reflects your brand's essence and meets customer needs, your Shopify store becomes more than an online destination—transforming into a hub where innovation and ingenuity converge to shape a vibrant digital retail experience.

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