12 Best Shopify Loyalty Apps for eCommerce Store in 2025

Nowadays, customer loyalty is more than just a buzzword—it's a crucial factor that can make or break your Shopify store. While attracting new customers is essential, building solid and lasting relationships with them drives sustainable growth. Enter Shopify loyalty apps: these powerful tools help you create rewarding experiences for your customers, encouraging them to return time and time.

But with so many loyalty apps available, choosing the ideal option for your store can feel daunting. That's why we've compiled a list of the 12 best Shopify loyalty apps for 2025. Whether you're looking to launch a points-based rewards system, offer exclusive discounts, or create a referral program, these apps have you covered. Discover which loyalty app will help you turn first-time buyers into brand advocates.

What is the Shopify Loyalty App?

A Shopify loyalty app is a specialized tool designed to help online store owners build and manage customer loyalty programs directly through their Shopify platform. These apps make it easy to reward your customers for their repeat business, referrals, social media engagement, and more. By providing rewards such as points, discounts, or exclusive perks, loyalty apps encourage shoppers to return to your store, make additional purchases, and even promote your brand to others.

Why do you need Loyalty Apps?

In the world of e-commerce, competition is fierce, and customer loyalty can be the key to your store's long-term success. But loyalty isn’t just about offering great products—creating an experience that makes your customers feel valued and appreciated. This is where Shopify loyalty apps come into play.

• Increase Customer Retention: It’s no secret that keeping existing customers is much more economical than attracting new ones. Loyalty apps help you keep your customers returning by rewarding them for their repeat purchases, which can significantly increase your store’s profitability.
• Boost Customer Lifetime Value: By offering rewards, discounts, and exclusive perks, loyalty apps encourage customers to spend more over time. This boosts their lifetime value and strengthens their emotional connection with your brand.
• Enhance Customer Engagement: Loyalty programs can make shopping more interactive and fun for your customers. Whether they earn points for every purchase or unlock special rewards, these apps turn shopping into a game, keeping customers engaged and invested in your brand.
• Encourage Referrals: Happy customers are your best advocates. Many loyalty apps include referral programs that that motivate customers to suggest your store to their friends, helping you grow your customer base organically.
• Stand Out from the Competition: A well-designed loyalty program can differentiate your brand from competitors in a crowded marketplace. By offering unique rewards and experiences, you generate a compelling reason for customers to choose your store over others.

In summary, Shopify loyalty apps are essential for building stronger customer relationships, driving repeat business, and ultimately increasing your store’s revenue. They transform occasional shoppers into loyal brand advocates, making them an indispensable tool for any e-commerce business.

The 12 Best Shopify Loyalty Apps for your store

1. Smile: Loyalty & Rewards

Smile.io is a comprehensive platform that empowers businesses to create and manage loyalty, referral, and VIP rewards programs effortlessly. With Smile.io, you can increase sales, drive repeat purchases, and enhance brand loyalty without coding. The app offers seamless integrations with your favorite tools and provides expert support to help you optimize your loyalty strategies and achieve your business goals.

Highlight Features:

• Loyalty Points for Orders: Reward every purchase with points, encouraging repeat business and enhancing customer satisfaction.
• Social Action Rewards: Recognize and reward customers for interacting with your brand across Instagram, TikTok, Facebook, and more.
• Points Bonus Events: Drive sales and customer engagement with special points bonus events that incentivize purchases and interactions.
• Easy Integrations: Integrate Smile.io with popular tools such as Klaviyo, Gorgias, and over 25 other apps to streamline your marketing and customer service efforts.
• Performance Optimization: Compare your loyalty program's performance with similar stores to identify areas for improvement and maximize effectiveness.
• Expert Support: Receive assistance from a team of experts for technical questions, rewards strategies, and best practices tailored to your business.

Pricing:

• Free
• Starter: $49/month
• Growth: $199/month
• Plus: $999/month

Rating: 4.9/5 (6,265 reviews)

2. Rivo Loyalty & Referrals

Rivo is a cutting-edge loyalty and referrals platform to improve customer retention and drive growth for fast-growing DTC brands. Developed with the latest Shopify technology for 2024, Rivo offers a fully customizable solution that integrates seamlessly with your existing tech stack. The platform is backed by a world-class customer success team dedicated to improving your retention metrics and delivering exceptional support.

Highlight Features:

• Customizable Loyalty and Referrals Platform: Tailor your loyalty and referral programs to meet your specific needs and drive significant improvements in your retention metrics.
• Built for DTC Brands: Designed with the unique needs of direct-to-consumer brands, ensuring scalability and effectiveness for fast-growing businesses.
• 24/7 World-Class Live Chat Support: Access round-the-clock support from a dedicated team focused on helping you succeed. (Check out our reviews for more!)
• Seamless Integrations: Instantly integrate with popular tools like Klaviyo, Gorgias, Postscript, and more to streamline your operations.
• Rivo Developer Toolkit: Our developer toolkit unlocks full customization options, allowing for advanced adjustments and enhancements to fit your brand’s requirements.

Pricing:

• Free
• Scale: $49/month
• Plus: $499/month

Rating: 4.9/5 (2,135 reviews)

3. Growave: Loyalty & Wishlist +

Growave app offers a comprehensive, all-in-one solution designed to enhance your Shopify store’s performance without needing multiple separate apps. Built exclusively for Shopify, it integrates seamlessly with any theme and provides extensive customization options. With a user-friendly dashboard that requires no coding, the app helps you manage various aspects of your store effortlessly. It supports multi-language functionality for global reach, provides real-time analytics, and includes 3 checkout extensions, all backed by 24/7 support.

Highlight Features:

• Loyalty Program & VIP Tiers: Boost customer retention and increase repeat purchases with an integrated loyalty program. Offer rewards, establish VIP tiers, and drive customer loyalty through a unified system.
• Referral Program: Acquire new customers organically through a built-in referral program. This feature helps you save on advertising costs by leveraging your existing customer base to generate new leads.
• Wishlists & Triggered Emails: Enhance sales with wishlists and automated triggered emails. Notify customers about sales, back-in-stock items, and more, to keep them engaged and encourage purchases.
• Automated Reviews Collection: Collect and manage photo and product reviews automatically. Reviews are also showcased on Google search results, boosting your store’s credibility and visibility.
• Social Proof with Instagram Integration: Display Instagram photos and user-generated content (UGC) on your store to build social proof and drive conversions. This feature helps to leverage your social media presence for increased sales.
• Multi-Language Support: Multi-language support caters to a global audience, facilitating cross-border selling and improving the shopping experience for international customers.
• Real-Time Analytics: Access detailed analytics in real-time to monitor performance, track customer behavior, and make data-driven decisions to optimize your store.

Pricing:

• Free
• ENTRY: $49/month
• GROWTH: $149/month
• PLUS: $399/month

Rating: 4.8/5 (2,107 reviews)

4. Joy: Rewards & Loyalty Program

Joy stands out in the crowded field of loyalty programs with its innovative features and decade-long expertise in the e-commerce space. Designed for online and offline retailers, Joy offers a cutting-edge approach to customer loyalty that includes unique reward mechanisms and seamless integration. With advanced features like Milestone rewards and auto-discounted Tier Perks, Joy brings the best practices from the larger e-commerce scene to Shopify, ensuring a powerful yet user-friendly experience. The POS extension is notably smooth, enhancing the integration between online and physical store operations.

Highlight Features:

• Loyalty Page Generator: Joy offers a built-in Loyalty Page generator, email notifications, and automation features that are available in all plans. This helps businesses create a customized loyalty experience and effortlessly keep customers informed and engaged.
• Innovative Rewards Rules: Joy’s loyalty program includes unique features such as Milestone rewards, which provide special rewards for key customer milestones like the 5th or 10th order. This adds another level of incentive for customers to continue engaging with your brand.
• Advanced Tier Perks: The program includes auto discounts for different loyalty tiers, eliminating the need for customers to manually redeem rewards. This automated system makes it easier to offer meaningful discounts and perks online and at the POS.
• Stackable and Combinable Discounts: Joy allows discounts to be stacked or combined with existing store promotions. This flexibility can significantly boost conversion rates by providing more attractive offers to customers.
• Seamless POS Integration: The POS and POS Pro extensions provide a smooth experience for online and offline stores, ensuring that loyalty rewards and discounts are seamlessly applied across all sales channels.

Pricing:

• Free
• Professional: $24.99/month
• Advanced Plan: $99/month
• Enterprise Plan: $499/month

Rating: 4.9/5 (1,643 reviews)

5. BON: Loyalty Rewards Referrals

BON is an advanced loyalty program platform designed to help businesses enhance customer retention and engagement from the very start. It offers a robust and intuitive suite of tools catering to small and large companies. With features like points & rewards programs, VIP tiers, referrals, and more, BON provides a comprehensive solution for managing customer loyalty. The platform’s user-friendly interface ensures that even complex loyalty strategies are easy to implement and manage. Additionally, BON's dedicated support team is available 24/7 to help businesses achieve tangible results from their loyalty programs.

Highlight Features:

• Unified Loyalty Tools: BON’s free plan includes a broad array of integrated features, such as a points and rewards program, VIP tiers, and referral systems. Businesses can also enhance their loyalty offerings with a customizable widget, a dedicated loyalty landing page, and embedded content.
• Omni-Channel Rewards: BON allows businesses to reward customers seamlessly across both online platforms and physical stores (POS), ensuring a consistent loyalty experience no matter where the purchase is made.
• Limited-Time Offers: The platform enables businesses to drive quick customer actions with special, time-sensitive purchase offers and account creation, encouraging immediate engagement and conversion.
• Global Expansion: BON supports over 250 languages and multi-currency discounts, making it an excellent choice for businesses looking to extend their reach internationally and cater to diverse customer bases.
• Advanced Customization: For enterprises with more complex needs, BON offers an Exclusive Package that provides advanced customization options, ensuring that large-scale loyalty programs can be tailored to meet specific business requirements.

Pricing:

• Free
• Basic: $25/month
• Growth: $99/month
• Professional: $349/month

Rating: 4.9/5 (1,589 reviews)

6. LL: Loyalty Referrals Rewards

Loloyal is a versatile loyalty app designed to help businesses build and enhance customer loyalty with customizable features. It integrates seamlessly to create a cohesive loyalty program that boosts repeat purchases, increases engagement, and drives customer lifetime value. With robust support for data import from various other loyalty platforms, Loloyal ensures a smooth transition and effective implementation.

Highlight Features:

• Loyalty and Rewards System: Encourage repeat purchases and engagement by allowing shoppers to earn points and redeem them for custom rewards such as discounts, coupons, free shipping, giveaways, and store credits.
• Referrals Program: Expand your customer base by incentivizing referrals and social media shares, driving new customer acquisition, and increasing brand reach.
• VIP Tiers: Manage customer memberships and foster a sense of community with diverse VIP tiers that offer exclusive benefits and recognition.
• Limited-Time Offers: Create urgency and drive conversions with special limited-time offers and promotions.
• POS Integration: Connect online and offline store data for comprehensive analytics and insights, supporting multiple languages to cater to a diverse customer base.
• Data Import Support: With built-in support for data import, you can easily transition from other loyalty apps like Smile.io, LoyaltyLion, Rivo, Growave, Yotpo (Swell), Joy, and BON.

Pricing:

• Free
• Starter: $29/month
• Growth: $69/month
• Plus: $299/month

Rating: 4.9/5 (1,022 reviews)

7. AiT: Loyalty, Email, Review Ai

AiT app is designed to enhance your store's customer engagement, loyalty, and sales. With a comprehensive suite of features, it allows you to set up and manage loyalty rewards programs, run effective email, SMS, and web push campaigns, display product reviews, start affiliate marketing programs, and much more—all from a single platform. It’s an essential tool for any Shopify store looking to build strong customer connections and drive repeat business.

Highlight Features:

• Loyalty Rewards Program & Product Reviews: Reward loyal customers and showcase authentic product reviews to boost customer engagement and build trust.
• Email, SMS, & Web Push Marketing: Connect with customers across multiple channels, ensuring your messages reach them at the right time through their preferred communication method.
• Referral Program: Encourage existing customers to bring in new ones by offering rewards for successful referrals.
• Mass Campaigns & Automated Messages: Easily run large-scale marketing campaigns and automate messages for seamless customer communication, especially during peak seasons like BFCM 2024.
• Product Recommendations & Upsell/Cross-sell: Increase your average order value by providing personalized product suggestions and encouraging additional purchases.
• Membership & Affiliate Programs: Generate more recurring revenue by offering memberships and leveraging affiliates to promote your store.
• Product Reviews & Q&A Display: Build credibility by showcasing customer reviews and allowing potential buyers to ask and receive answers to their questions directly on product pages.
• WhatsApp Chat Integration: Provide instant support and communication with customers through WhatsApp, enhancing their shopping experience.

Pricing:

• Free
• Starter: $49/month
• Growth: $99/month
• Professional: $199/month

Rating: 4.7/5 (480 reviews)

8. Appstle℠ Loyalty & Rewards

From the creators of Appstle Subscriptions, this tool delivers a comprehensive and user-friendly loyalty and rewards program designed to enhance customer retention and lifetime value (CLTV). It offers efficient tools for creating and managing loyalty programs with innovative and frictionless perks. This tool integrates natively with Shopify and the Appstle portfolio, allowing seamless functionality and customization. Dedicated merchant success engineers are available 24/7/365 to assist with any questions or customizations, ensuring you get the most out of the platform.

Highlight Features:

• Flexible Loyalty & Rewards Programs: Create and offer a loyalty and rewards program in any format that aligns with your brand’s needs. The platform supports various types of loyalty schemes to suit different business models.
• Customizable Programs: Tailor your loyalty program to drive customer adoption and efficiently manage it to maximize CLTV. Customization options allow you to adjust the program to fit your business goals and customer base.
• Customer Engagement: Engage with customers throughout their journey to boost retention and loyalty. The tool provides features to interact with customers at different touchpoints, enhancing their overall experience and encouraging repeat business.
• Feature-Rich Customer Portal: Offer a sophisticated customer portal with one-click login and quick action links. This intuitive interface simplifies the process for customers to access loyalty information and manage rewards.
• Deep App Integrations: Achieve exceptional results with POS systems, upselling, email campaigns, and more through deep app integrations. This ensures that your loyalty program works seamlessly across all business operations.
• Churn Control & Analytics: Utilize advanced analytics to grow your CLTV and brand value continually. The platform supports iteration based on data-backed insights, helping refine and enhance loyalty strategies.

Pricing:

• Free
• STARTER: $10/month
• BUSINESS (Biz): $30/month
• BUSINESS PREMIUM: $100/month

Rating: 4.8/5 (229 reviews)

9. Gameball: Loyalty Program +VIP

Gameball is a dynamic app designed to boost customer retention and sales by creating engaging loyalty and VIP rewards programs. With a range of features to enhance brand loyalty and encourage repeat purchases, Gameball offers everything you need to keep your customers coming back. Its user-friendly interface and extensive support options make it a valuable tool for businesses looking to strengthen their customer relationships.

Highlight Features:

• Loyalty Rewards Program: Delight customers with points, gamification, and store credit. Reward them for various actions, including orders, new signups, reviews, social follows, and newsletter subscriptions.
• Referral Program: Motivate current customers to refer friends by offering rewards for successful referrals, helping you expand your customer base.
• Gamification: Enhance the customer experience with badges and leaderboards, turning interactions into a fun and competitive experience.
• VIP Tiers: Implement VIP tiers to offer exclusive rewards and recognition to your most loyal customers.
• Customization: Fully customize your loyalty program with on-brand widgets, including color, images, and tone of voice to align with your brand identity.
• 24/7 Support: All users, including those on the free plan, can access email and live chat support around the clock.

Pricing:

• Free
• Starter: $19/month
• Pro: $159/month

Rating: 4.8/5 (227 reviews)

10. Ako Loyalty Retargeting CRM

Ako is an all-in-one app designed to help grow your business by enhancing customer engagement, retention, and acquisition. The Ako Loyalty Program offers comprehensive features to boost customer loyalty and streamline interactions. With unique capabilities like Instagram Automation and a powerful CRM Dashboard, Ako Marketing is geared towards optimizing your marketing strategies and increasing overall sales.

Highlight Features:

• Ako Loyalty Program: Enhance customer retention with features such as VIP Tiers and multiple earning methods, including referrals, signups, reviews, birthdays, and 1-Click Social Login.
• Seamless Points Redemption: Speed up the checkout process with effortless points redemption, eliminating the need for manual codes.
• Instagram Automation: Boost engagement by delivering shoppable messages directly to customers who comment on your posts, turning interactions into sales.
• CRM Dashboard: Gain deeper insights into customer interactions and behaviors with an advanced CRM dashboard that helps you make data-driven decisions.
• Ako Marketing Funnel: Optimize your advertising efforts by utilizing Ako’s marketing funnel to improve retargeting conversions and reduce ad costs.
• 1-Click Social Login: Increase customer acquisition and streamline signups with a convenient 1-Click Social Login feature.

Pricing:

• Free
• Gold: $19/month
• Platinum: $49/month
• Advanced: $99/month

Rating: 4.8/5 (191 reviews)

11. OneLoyalty: Loyalty & Rewards

OneLoyalty is a comprehensive loyalty and rewards solution that integrates seamlessly with online stores, mobile apps, and Shopify POS. It offers a full suite of features, including loyalty points, VIP tiers, and referral programs, all aimed at improving customer engagement and driving sales. The platform allows businesses to reward customers for various actions, such as placing orders, completing profiles, and engaging with social media. With OneLoyalty, you can provide enticing deals and perks, set up effective referral programs, and motivate customers to return to your brand.

Highlight Features:

• Versatile Loyalty Rewards: Customers can earn loyalty points for placing orders, completing their profiles, and engaging with social media. These points can be exchanged for appealing rewards like discounts (e.g., 10% off), free shipping, and gifts.
• Multi-Channel Integration: Works seamlessly across online stores, mobile apps, and Shopify POS, ensuring a unified loyalty experience for customers regardless of their shopping platform.
• VIP Tiers: Customers can unlock exclusive perks as they progress through different VIP tiers. This feature encourages ongoing engagement and rewards loyal customers with unique benefits.
• Powerful Referral Program: Easily generate unique referral links to acquire new customers through word-of-mouth. Reward both the referrer and the referred, and set rules to prevent abuse of the referral program.
• Rewards Expiration: Implement expiration dates for loyalty points to nudge customers to return and use their rewards. This helps drive repeat sales and keeps customers engaged with your brand.
• Customizable Referral Rules: Set specific rules for your referral program to ensure effectiveness and fairness. This helps manage and control the referral process, reducing the risk of abuse.

Pricing: Free

Rating: 4.9/5 (60 reviews)

12. Nector: Loyalty & Rewards

Nector is a customer-centric loyalty app designed to help businesses like yours maximize customer lifetime value. More than just a tool, Nector serves as a partner in your growth journey, focusing on enhancing customer retention metrics and delivering value that propels your business forward. With Nector, it's not just about having a loyalty program—it's about creating an experience your customers will love and value.

Highlight Features:

• Fully Adaptable Loyalty, Reviews, and Referral Program: Tailor the loyalty experience to fit your brand’s unique needs, including VIP tiers, coin expiry, and tags-based rewards.
• Loyalty Pages: Customize and create dedicated pages that showcase your loyalty program, making it easy for customers to engage with your brand.
• Integration Capabilities: Seamlessly integrates with your existing systems, including Klaviyo, Omnisend, Judge. me, and more, ensuring a smooth experience across all platforms.
• 24/7 Top-Notch Live Chat Support: Benefit from round-the-clock support to ensure your program runs smoothly and effectively. (Check out our reviews for more!)
• Performance Dashboard: Gain valuable insights and monitor your program’s performance with an intuitive dashboard that helps you make informed decisions.

Pricing:

• Free
• Starter: $49/month
• Growth: $149/month
• Premium: $299/month

Rating: 5/5 (52 reviews)

Others also can read:

• 35 Best Family Business Ideas To Start
• 13 Best Shopify Affiliate Apps to Boost Your Store 

Choosing a Shopify Loyalty App

Selecting the right Shopify loyalty app can significantly impact your store's success by enhancing customer retention, increasing repeat purchases, and boosting overall sales. With various options available, choosing an app that suits with your business needs and goals is essential. Here's a guide to help you make an informed decision:

• Rewards System: Look for apps that offer flexible reward options, such as points for purchases, discounts, free shipping, or gifts. A versatile rewards system can be tailored to fit your brand's unique needs.
• VIP Tiers: Apps with tiered loyalty programs can incentivize customers to reach higher levels for exclusive perks, increasing their lifetime value.
• Referral Programs: If attracting new customers is a priority, choose an app with a robust referral system that allows you to effectively create and manage referral links.
• Customization: Ensure the app offers customization options to match your store’s branding and meet your specific requirements without needing extensive coding.
• Third-Party Apps: If you use additional tools for email marketing, CRM, or analytics, ensure the loyalty app integrates with these systems for a cohesive experience.
• 24/7 Support: Choose an app with around-the-clock support to assist you with any issues or questions.

By carefully considering these aspects, you can select a Shopify loyalty app that best suits your store’s needs and drives meaningful results.

Conclusion

Choosing the right Shopify loyalty app can be a game-changer for your e-commerce store. It can help enhance customer engagement, boost repeat purchases, and drive overall sales growth. The 12 best Shopify loyalty apps highlighted in this guide give you diverse options for different needs and business sizes.

By leveraging the right loyalty app, you can create a compelling and rewarding customer experience, foster long-term relationships, and drive sustained success. Make an informed choice and invest in a loyalty program that will meet your needs today and adapt as your business grows and evolves.