The 12+ Best Shopify Facebook Pixel Apps For Your Store

 

Today, understanding your customers and their behaviors is key to driving sales. Enter the Facebook Pixel, a powerful tool that helps you track user interactions on your Shopify store and optimize your advertising efforts. But navigating the myriad of Facebook Pixel apps can be daunting, particularly when each one claims to take your marketing strategy to new heights.

In this guide, we’ll delve into the 12+ best Shopify Facebook Pixel apps available, exploring how they can enhance your marketing game, improve customer insights, and ultimately boost your bottom line. Whether you're a seasoned store owner or just starting out, these apps will empower you to make decisions based on data that connect with your audience.

What is the Shopify Facebook Pixel App?

The Shopify Facebook Pixel App is a tool designed to help online store owners leverage the power of Facebook’s advertising platform by tracking user interactions on their websites. Essentially, the Facebook Pixel is a small piece of code that you embed in your Shopify store, allowing you to collect data about your visitors’ behaviors. This data is crucial for understanding how users engage with your site and for optimizing your ad campaigns accordingly.

Why do you need Shopify Facebook Pixel Apps?

Understanding customer behavior is essential for success. Here’s why Shopify Facebook Pixel apps are crucial for your online store:

• Enhanced Tracking and Analytics: Facebook Pixel apps allow you to track vital customer interactions, such as page views and purchases. This data helps you understand what products resonate with visitors and how they navigate your site.
• Optimized Ad Campaigns: With detailed analytics, you can optimize your ad campaigns by focusing your budget on high-performing ads. This targeted approach increases your ROI (return on investment) and maximizes advertising efforts.
• Retargeting Opportunities: Facebook Pixel apps enable you to create custom audiences for retargeting. You can re-engage users who visited your site but didn’t make a purchase, reminding them of the products they viewed.
• Lookalike Audiences: These apps help you create lookalike audiences based on existing customers, allowing you to reach new potential buyers who share similar behaviors and interests.
• Improved Customer Insights: Gain valuable insights into who your customers are and what they like. This information helps you refine product offerings and craft personalized marketing messages.
• Data-Driven Decisions: Utilize data to make well-informed decisions about marketing strategies and product placements. A data-driven approach increases your chances of success in a competitive market.

In short, Shopify Facebook Pixel apps are essential tools that provide insights and capabilities to enhance your marketing strategy, engage customers, and drive sales.

The 12+ Best Shopify Facebook Pixel Apps

1. Omega Facebook Pixel Ad Report

Optimize your advertising efforts and maximize your Return on Ad Spend (ROAS) with the Omega Facebook Pixel Ad Report app. This powerful tool is specifically designed to streamline product feed management while delivering essential advertising metrics that help you make informed decisions. With Omega, you can effortlessly capture every conversion, ensuring that no opportunity slips through the cracks. The app incorporates UTM tracking, enabling you to gain precise insights into your campaign performance and effectiveness.

Highlight Features:

• Multi Facebook Pixel Setup: Set up and manage multiple Facebook Pixels from one app without logging in or needing any coding skills. Keep all your pixel tracking in one convenient location.
• Advanced Event Tracking: Leverage top-tier event matching quality for highly targeted ads. This enables you to capture every signal and optimize ad targeting with greater precision.
• Boost ROAS: Maximize return on ad spend (ROAS) with the Facebook Pixel, Conversion API (iOS14), and real-time UTM attribution. Gain accurate insights to make data-driven advertising decisions.
• Automated Feed Management: Automate rules for catalogs or live feed links, optimizing product attributes to enhance ad performance. Effortlessly sync and manage your product feeds.
• Intuitive Dashboard: Manage both master and niche collection Facebook Pixels through an easy-to-use dashboard. This allows for flexible control over your ad campaigns and tracking efforts.

Pricing:

• Free
• Basic Shopify: $15.99/month
• Advanced Shopify: $25.99/month
• Shopify Plus: $30.99/month

Rating: 5/5 (1,537 reviews)

 

2. Trackify Facebook Pixel,TikTok

The Trackify Facebook Pixel and TikTok App is specifically designed to elevate your Return on Ad Spend (ROAS) and enhance your retargeting efforts across social media platforms. This powerful tool offers in-depth analytics and comprehensive tracking capabilities, enabling you to make informed decisions that can significantly improve your ad campaigns. With advanced features like the Conversion API and Server-Side Tracking, Trackify helps you optimize your social media advertising on platforms such as Facebook Ads and TikTok Ads. These functionalities allow for more accurate tracking of user interactions and conversions, providing you with valuable insights into campaign performance.

Highlight Features:

• Multiple Pixel Integration: Easily add various pixels, including Facebook (Meta), Instagram, TikTok, and Snapchat, to your store for comprehensive tracking of customer behavior.
• Custom Audience Creation: Create tailored audiences based on niche, collections, dates, and activity time, ensuring your ads reach the right people at the right time.
• Real-Time Event Tracking: Monitor key events in real time, providing immediate insights into your ad performance and customer interactions.
• Targeted Audiences: Create highly targeted Shopify custom audiences, look-alike audiences, and retargeting lists to maximize the effectiveness of your ad campaigns.
• Advanced Tracking Features: Utilize Conversion API, server-side events, and automated audience/feed management for precise tracking and improved ad performance.

Pricing:

• SHOPIFY BASIC PLAN: $29.99/month
• SHOPIFY PLAN USERS: $59.99/month
• SHOPIFY ADVANCED: $99.99/month
• SHOPIFY PLUS USERS: $199.99/month

Rating: 4.9/5 (883 reviews)

3. ∞ Facebook Pixel ‑Tiktok Pixel

∞ Facebook Pixel ‑Tiktok Pixel is a robust multi-channel tracking app that enables you to install and manage multiple pixels from platforms like Facebook, TikTok, Pinterest, Snapchat, and Twitter. With server-side tracking, you can avoid conversion issues related to iOS 14 restrictions, ensuring accurate event tracking across all your pixels. The app also supports GDPR compliance, helping you securely manage data while optimizing your ad performance.

Highlight Features:

• Multi-Channel Pixel Integration: Supports Facebook, TikTok, Snapchat, Pinterest, and Twitter for seamless pixel tracking across all major advertising platforms.
• Server-Side Pixel Tracking: Integrate server-side tracking for Facebook Pixels and TikTok Pixels to bypass iOS 14 restrictions and ensure precise conversion tracking.
• Multi-Pixel Support: Add multiple Facebook and TikTok Pixels, including backups, collection, and niche tags, for improved tracking across your campaigns.
• GDPR-Compliant Tracking: Safeguard customer data and ensure compliance with GDPR regulations, providing secure and transparent tracking.
• Fast, US-Based Support: Backed by a team with years of DTC (Direct-to-Consumer) experience, the app offers quick, reliable customer support.

Pricing: 

• Free
• Basic Shopify: $6.99/month
• Advanced Shopify: $9.99/month
• Shopify Plus: $19.99/month

Rating: 5/5 (658 reviews)

 

4. Pixee ‑ Multi Facebook Pixels

Pixee is a user-friendly app that facilitates the easy connection of your Facebook Pixel to your Shopify store, allowing you to gather vital data about your visitors. This information can be used to develop targeted Facebook ads, ultimately driving more traffic and increasing purchases in your online store. Perfect for marketers aiming to elevate their campaigns on Facebook, Pixee streamlines the process of pixel integration.

Highlight Features:

• Multiple Pixel Integration: Add and manage more than one Facebook Pixel, enabling comprehensive tracking of visitors and conversions without complications.
• Event Tracking: Automatically track essential events such as product views, add to cart actions, initiated checkouts, and completed purchases, providing a detailed view of customer interactions.
• Server-Side Event Integration: Utilize Server Side Event tracking (Conversion API) for more accurate data collection, ensuring reliable insights into visitor behavior and campaign effectiveness.

Pricing:

• Free
• PRO MONTHLY PLAN: $19/month
• PRO YEARLY PLAN: $99/year

Rating: 4.9/5 (368 reviews)

 

5. FBTrack ‑ Facebook Pixel & API

The FBTrack App helps optimize your store’s ad strategy by allowing you to install multiple Facebook Pixels and utilize unlimited Conversion API tracking. With this app, you can track visitor interactions, bypass iOS 14.5+ restrictions, and ensure reliable event tracking. Server-side tracking enables precise data capture for retargeting and optimizing your ad campaigns, resulting in higher ROAS. Best of all, no coding is required for installation.

Highlight Features:

• Easy Multi-Pixel Setup: Install multiple Facebook pixels as backup or collection tags in just a few clicks, ensuring smooth ad campaign management.
• Multi-Pixel Integration: Add multiple Facebook pixels to your website without the need for coding or account connections, making tracking seamless across various campaigns.
• Niche Audience Targeting: Set up customized audiences based on product lines, brands, location, or other criteria to maximize your ad targeting efforts.
• Server-Side Event Tracking: Maximize reporting accuracy and bypass browser limitations with server-side event tracking using the Conversion API.
• User-Friendly Setup & Support: The app features in-app video guides and offers 24/7 support for hassle-free pixel installation and use.

Pricing:

• Unlimited: $7.99/month

Rating: 4.8/5 (335 reviews)

 

6. OnePixel Facebook Pixel,TikTok

Easily add and manage multiple Facebook Pixel, TikTok Pixel, and Google Ads Conversions with OnePixel. This app enables you to run better-targeted ad campaigns and maximize your ROAS (Return on Ad Spend) by setting up and managing multiple pixels from platforms like Facebook, TikTok, Google, Snapchat, and more. With Conversion API tracking, you can bypass iOS 14 restrictions and ad blockers to ensure you capture all necessary data for effective ad campaigns. OnePixel also helps you save time by creating highly-segmented Facebook ad audience lists instantly.

Highlight Features:

• Multiple Pixel Setup: Add multiple pixels to your website without any coding or account connection. Seamlessly manage pixels for Facebook, TikTok, Google, and other platforms to track ad performance.
• iOS 14 & Ad Block Bypass: Use Conversion API tracking to bypass iOS 14 restrictions and ad blockers for Facebook, Google, and TikTok. This ensures no loss of valuable tracking data.
• Event Data Customization: Easily switch between product and variant ID when sending events. This flexibility enables more accurate and efficient ad targeting.
• Web Pixel Extension: Apply the Web Pixel Extension for accurate event tracking, improving your ads’ performance. Track detailed events such as ViewContent, AddToCart, AddPaymentInfo, and more.
• Comprehensive Event Tracking: Track important events like ViewContent, AddToCart, AddPaymentInfo, Checkout, Purchase, and more for enhanced campaign optimization.

Pricing:

• Free
• Standard: $9.90/month
• Professional: $19.90/month
• Advanced: $29.90/month

Rating: 4.7/5 (216 reviews)

7. Facebook Pixel & API ‑ Pixelio

Pixelio makes tracking multiple Facebook (Meta) Pixels seamless by allowing store owners to install and manage multiple pixels without any coding required. With its easy setup, Pixelio ensures that all events and conversions are tracked through Facebook’s Conversion API, bypassing iOS 14 restrictions. This app works with all Shopify themes, making sure you never miss out on a sale, even outside Shopify, by syncing crucial pixel data.

Highlight Features:

• Unlimited Facebook Pixels: Add and manage unlimited Meta and Facebook Pixel IDs as backups to track traffic efficiently and optimize ad campaigns.
• One-Click Pixel Management: Easily set up and manage multiple pixel tracking data on your store with just one click, simplifying the process for non-tech-savvy users.
• Conversion API Support: Properly track events from Apple devices using Facebook’s Conversion API, overcoming iOS 14 limitations and ensuring accurate data.
• No Coding Required: Track conversion events for individual products without the need for any coding or technical setup, making it accessible for all merchants.
• Backup Pixels: Add multiple Facebook Pixels as backups for your business manager, ensuring smooth data flow and reliable reporting.

Pricing:

• Unlimited Plan: 14.99/month

Rating: 5/5 (175 reviews)

8. Meta Pixels & Facebook Pixels

Meta Pixels & Facebook Pixels app is designed specifically for those wondering why their Facebook Ads may be underperforming. With this app, you can effortlessly set up unlimited Facebook and TikTok Pixels, significantly enhancing your advertising strategies. Its advanced Conversion API bypasses ad blockers, ensuring accurate data collection and helping to eliminate fake purchase events, often referred to as spam events. Access real-time, precise event data to refine your ad targeting and effectively measure your results, empowering you to maximize your ROAS and improve retargeting efforts.

Highlight Features:

• Unlimited Pixel Setup: Easily set up multiple Facebook (Meta) and TikTok Pixels in just one step—no login or coding required.
• Advanced Conversion API: Bypass the challenges posed by the iOS 14+ update and ad blockers, ensuring accurate event tracking.
• Real-Time UTM Attribution Reports: Gain access to real-time reports that help you optimize your Facebook Ads and maximize your ROAS.
• Niche Targeting: Integrate and manage multiple Facebook Pixels for targeted advertising and backup purposes.
• Automated Facebook Catalog Feed: Improve your ad targeting with automatic catalog feeds supported across multiple countries.

Pricing:

• Free
• Basic & Shopify: $14.99/month
• Advanced & Plus: $24.99/month

Rating: 4.9/5 (139 reviews)

9. Pixelfy: Multi Facebook Pixels

Pixelfy is designed to enhance your marketing campaigns by allowing you to install multiple Facebook Pixels on your store with ease. It addresses the tracking challenges introduced by iOS 14+ by integrating Facebook's Conversion API (CAPI) to provide accurate and stable data for your Facebook ads. In just a few minutes and without any coding, you can easily set up multiple pixels. Pixelfy also integrates tracking for TikTok, Snapchat, and other platforms into one convenient app.

Highlight Features:

• Multiple Facebook Pixel Installation: Add and manage multiple Facebook Pixels to enhance your marketing strategy.
• Overcome iOS 14+ Limitations: Utilize advanced server-side tracking to bypass ad blockers and ensure accurate tracking.
• Server-Side Tracking Integration: Seamlessly integrate server-side tracking for Facebook Pixels, TikTok, and more for reliable data collection.
• Rapid Support: Receive prompt assistance from a team with extensive experience in the direct-to-consumer industry.

Pricing:

• Essential PLAN: $5.99/month
• Premium PLAN: $7.99/month

Rating: 4.9/5 (76 reviews)

10. Facebook Pixel, Conversion API

Boost your e-commerce conversion tracking with our Facebook Pixel, Conversion API app. Designed to help merchants elevate their advertising efforts, this app integrates Facebook Pixel for tracking visitors' interactions. Combined with the Conversion API, it provides a reliable way to send web events directly from your server to Facebook, overcoming the limitations of browser-based tracking.

Highlight Features:

• One-Click Facebook Pixel: Add the Facebook Pixel to your store with just one click. This feature simplifies the setup process, allowing you to start tracking immediately.
• Conversion API: Fix browser tracking limitations by sending events from your server directly to Facebook. Ensure that your data collection remains accurate, even when traditional tracking fails.
• Conversion Optimization: Use precise tracking data to optimize your ad campaigns and improve performance. Make informed decisions to drive conversions and boost your marketing success.
• ROI Improvement: Maximize your return on investment by targeting the right customers. By leveraging data-driven insights, you can enhance your ad spending for improved efficiency and outcomes.
• User-Friendly Dashboard: Easily manage your Facebook Pixel with an intuitive, user-friendly dashboard. This interface accommodates users of all skill levels to set up and maintain tracking without hassle.

Pricing:

• Free
• Tier 1: $27/month
• Tier 2: $47/month
• Tier 3: $87/month

Rating: 4.7/5 (64 reviews)

11. Avantify Pixel: Facebook Pixel

Avantify is a versatile pixel tracking app designed to enhance your advertising strategies on platforms like TikTok, Facebook, Twitter, and more. By enabling the integration of multiple pixels, Avantify helps you collect crucial data about your store visitors. This data can be used to create targeted ad campaigns and lookalike audiences, ultimately driving higher conversions for your online store.

Highlight Features:

• Multi-Pixel Integration: Effortlessly set up multiple pixels, including Facebook Pixel, TikTok Pixel, Snapchat Pixel, Pinterest Pixel, and Google Tag Manager (GTM), all in one place.
• Bypass iOS 14 Restrictions: Utilize Conversion API to bypass iOS 14 limitations and ad blockers, ensuring accurate tracking of customer actions.
• Flexible Pixel Installation: Install pixels based on various criteria, such as specific products, collections, or your entire store, allowing for tailored tracking setups.
• One-Click Setup: Enjoy the convenience of a simple one-click setup to track unlimited pixels across different channels without the need for login or coding.
• Comprehensive Event Tracking: Capture every customer action, from page views and adds to cart to initial checkouts and purchases, for detailed insights into user behavior.

Pricing:

• Free
• BASIC SHOPIFY: $8.99/month
• ADVANCED SHOPIFY: $12.99/month
• SHOPIFY PLUS: $30.99/month

Rating: 5/5 (57 reviews)

 

12. Zotek Multi Facebook Pixel

Zotek Multi Facebook Pixel allows you to effortlessly manage multiple Facebook Pixels, Meta Pixels, and TikTok Pixels within your ad campaigns. It effectively overcomes iOS 14 restrictions by utilizing the Conversion API, ensuring precise conversion tracking. With features designed to enhance return on ad spend (ROAS), this app provides real-time reports and UTM parameters to optimize your advertising strategy.

Highlight Features:

• Unlimited Pixels: Seamlessly add and manage multiple Facebook, Meta, and TikTok Pixels, allowing for comprehensive tracking across different campaigns.
• Bypass iOS 14 Restrictions: Utilize the Conversion API to bypass ad blockers and improve event tracking accuracy, ensuring that you capture every conversion detail.
• Real-Time Updates: Receive real-time data and insights, enabling you to make informed choices and enhance your ad performance effectively.
• Event Tracking: Monitor critical events such as purchases, add-to-cart actions, and more, providing valuable analytics to enhance your marketing efforts.
• Facebook Catalog Sync: Streamline your ad campaigns with automated updates to your Facebook product feeds, ensuring your inventory is always accurately reflected in your ads.

Pricing:

• Free
• Basic: $8.99/month
• Advanced: $15.99/month
• Professional: $25.99/month

Rating: 5/5 (57 reviews)

13. Nabu: Meta & Facebook Pixels

Nabu App allows seamless installation of multiple Facebook, Meta, and Instagram Pixels for enhanced conversion tracking. By utilizing server-side event tracking through the Conversion API, it bypasses iOS 14 restrictions and ensures accurate data capture for Facebook Ads. With this app, you can effortlessly track key events like purchases, add to cart, and begin checkout, enabling more precise ad targeting and analytics without manual coding changes.

Highlight Features:

• Unlimited Pixel Integration: Add unlimited Facebook or Meta Pixels with unlimited conversion tracking, allowing for extensive data collection across your store.
• Server-Side Tracking: Implement server-side tracking for Facebook, Meta, and Instagram Pixels using the Conversion API, avoiding iOS 14 restrictions and improving tracking accuracy.
• iOS 14 Bypass: Bypass tracking issues caused by iOS 14 using the Conversion API, ensuring reliable and consistent conversion data for better ad performance.
• Event Analytics: Access detailed analytics for all tracked Facebook Ads events, including Purchase, Add to Cart, and Begin Checkout, providing comprehensive insights into customer actions.
• Easy Setup: Install Facebook and Instagram Pixels with just one click, without the need for manual code changes or theme adjustments.

Pricing: Free

Rating: 4.8/5 (45 reviews)

14. Lexus ‑ Multi Facebook Pixels

Lexus - Multi Facebook Pixel is a powerful Shopify app designed to improve your Facebook advertising efforts. With this app, you could effortlessly manage multiple Facebook pixels, allowing for precise and streamlined marketing. Its user-friendly interface lets you add, edit, or remove pixels with ease, enabling you to optimize your advertising strategy and boost your store's performance.

Highlight Features:

• Centralized Dashboard: Easily manage and organize multiple Facebook pixels from a single, user-friendly dashboard.
• Custom Placement: Tailor the placement of Facebook pixels on specific pages or events within your store for targeted tracking.
• Theme Compatibility: Fully integrates with all popular Shopify themes for seamless functionality.
• Advanced Tracking for Apple Devices: Utilizes the Conversion API to ensure accurate tracking on Apple devices, addressing iOS 14+ restrictions.

Pricing: Free

Rating: 5/5 (12 reviews)

Others also can read:

• 9 Best Shopify Google Shopping Apps
• 10 Shopify Reports Apps to Optimize Your Store’s Performance
• 10 Best Shopify Spy Tools for Competitive Analysis 
• 9 Shopify Profit Tracking Apps for Accurate Financial Insights

Conclusion

Choosing the right Shopify Facebook Pixel app can make a considerative difference in how effectively you track user interactions and optimize ad campaigns. The 12+ best Shopify Facebook Pixel apps highlighted in this guide provide many features to suit various needs, from simplifying pixel installation to enabling advanced tracking capabilities through the Conversion API.

As the online environment keeps changing, investing in the right Facebook Pixel app is essential for maximizing your store's performance. Whether you’re a small business just starting or a well-established brand looking to scale, these apps offer the adaptability and functionality needed to succeed in today's competitive e-commerce environment. Take the time to explore these options and find the perfect solution for your Shopify store, ensuring you capture every valuable data point and leverage it to achieve your marketing goals.