How The4 built an EComposer book landing page for Alison Woods Writes

Customer: Alison Woods Writes
Industry: Books & publishing
Project: An EComposer landing page for a compact book catalogue

alisonwoodswrites.com

About: Alison Woods is a children's book author who wanted a simple page to introduce her work and make her books straightforward to order.

Five books, one focused destination. Alison's brief brought together an author introduction, a compact catalogue and clear ordering controls, with mobile readability included in the brief. The4 built the page in EComposer, supplied two versions for review and refined the delivery until Alison confirmed acceptance.

The Challenges

Bring the author, books and ordering details together

The page needed room for an author photograph and five books, each with its price, quantity and add-to-cart controls. The challenge was to keep this information readable without turning a small catalogue into a complicated shopping experience.

• Introduce the author alongside the books.
• Keep ordering information close to each title.
• Make the layout clear across desktop and mobile.

The Solutions

A focused page built around the catalogue

The4 used EComposer to bring the author's introduction and book-ordering requirements into one landing page. The brief called for a simple presentation, so the work centred on a compact catalogue rather than a complex site structure.

Two delivery versions for a concrete review

The team provided two versions of the landing page for Alison to compare. The handoff also recorded completion of the testimonial section. This made the review specific: the customer could look at the alternatives and request changes to the sections, layout or style.

Refinement through customer feedback

The team followed up with the updated page and invited further feedback. Alison subsequently confirmed that everything looked fine and asked whether this landing page could become the first page visitors saw when entering her website.

The Results

A completed landing-page handoff with customer acceptance. The project record supports delivery of the EComposer page and the customer's acceptance. Her request to use it as the website's entry page was a follow-up request, not proof that the homepage change had already been made.

Alison also wanted to feature a forthcoming sixth book at the top of the page. That later content update was a separate request and is not included as completed work in this case study.

Conclusion

This project gave Alison Woods Writes a focused way to present a small book catalogue. The4 built the EComposer landing page, offered alternatives for review and worked through the handoff until the customer confirmed acceptance.

Planning a landing page for your own catalogue? Explore The4's Shopify services or contact the team about your project.