Store Setup
A launch-ready Shopify store, set up by Shopify specialists
The4 is the studio behind themes used by 48,000+ merchants, rated 4.97★ across 4,200+ reviews. Our Store Setup service gets your Shopify store built right from day one — theme installed, configured, and ready to sell — so you skip the trial-and-error and launch with confidence.
You bring the products and brand. We handle the setup.
Best for
- New merchants launching their first Shopify store
- Sellers migrating to Shopify who want it done correctly
- Anyone who wants to launch fast without learning every setting first
What's included
- Theme installation and configuration (The4 or your chosen theme)
- Homepage and core page setup (home, collection, product, about, contact)
- Up to 20 products imported and organized into collections
- Navigation menus, header, and footer setup
- Essential settings: shipping, taxes, payments configuration guidance
- Mobile responsiveness check across key pages
- Basic on-page SEO setup (titles, meta, structured headings)
- Handover walkthrough so you can run the store confidently
What's not included
- Custom theme design or development (see Web Design and Theme Customization)
- Paid apps or third-party subscriptions (we recommend, you own the accounts)
- Product photography and copywriting
- Ongoing marketing or ad management
How it works
- Brief and quote — You share your products, brand, and goals. We confirm scope and a fixed price.
- Set up — We install and configure your store, pages, and products.
- Review — You review the store on a preview before launch.
- Revisions — One round to adjust the details.
- Launch and handover — We go live and walk you through running it.
Turnaround: typically 1–2 weeks depending on scope, confirmed before we start.
Why The4
- The studio behind themes trusted by 48,000+ merchants worldwide
- 4.97★ support rating across 4,200+ reviews
- 7 years building exclusively for Shopify
- We set up stores the way we build themes — clean, fast, and easy to manage
Frequently asked questions
How much does it cost?
Store Setup starts at $500. Final price depends on your catalog size and configuration needs — confirmed in writing before any work begins.
Do I need to buy a theme first?
No. We can set up on a The4 theme or a theme you already own. We'll recommend the best fit for your scope.
Can you import my products?
Yes. Store Setup includes up to 20 products. Larger catalogs can be quoted separately.
What do you need from me to start?
Your product information, brand assets, and access to your Shopify account. We guide you through the rest.
Will I be able to manage the store myself afterwards?
Yes. We include a handover walkthrough so your team can run and update the store confidently.
- UI/UX Design
- Mobile-First Layouts
- Conversion Optimization
- Brand Identity Integration
- Responsive Design
- Advanced Shopify Sections
Built by the studio behind 48,000+ Shopify stores
We've spent 7 years building exclusively for Shopify: themes trusted by 48,000+ merchants, apps used by 75,000+ stores, and a support team rated 4.97★ across 4,200+ reviews. When you hire us for a service, you get that same standard applied directly to your store — clean, fast, conversion-focused work, with scope and price confirmed in writing before we start.


We don't hand your store to a junior freelancer. The same team that builds the themes behind 48,000+ Shopify stores works on your project directly — and we treat it like our own.
A beautiful store that loads slowly or confuses shoppers still loses sales. We build for what actually moves revenue: fast load times, clean mobile layouts, and a buying journey with no friction. We agree the scope and price with you upfront, build it, and show you a preview before anything goes live — then hand it over so you stay in control. No guesswork, no surprises.
Frequently asked questions
Still looking for an answer?
What's included in a The4 service?
Each service is scoped to your needs and confirmed in writing before we start. The product page lists exactly what's included and what's not — if anything is unclear, we'll clarify it in your quote.
How much does your Shopify Web Design service cost?
Each service shows a starting price and is finalized by quote based on your scope. We confirm the final price in writing before any work begins — no surprises.
What will be the mode of communication used?
Normally we use email as official comunication channel. We can for sure connect via call, messenger like WhatsApp/Skype too.
How long does it take to design a Shopify website?
The time it takes to design a Shopify website can vary depending on the complexity of the project and the specific requirements of your brand.
Do you work with pre-made templates or create custom designs?
We offer both options: working with pre-made templates or creating custom designs. We recommend custom design for a unique, personalized, and professional look. However, we also provide pre-made templates for businesses on a budget.
Can you integrate my website with other systems, such as a CRM or email marketing platform?
Yes, we can integrate your website with other systems to streamline your business processes. Our team has experience with a variety of platforms and can recommend the best options for your specific needs.

