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How To Build A Unique Landing Page in Shopify (Easy Guide)

How to build landing page in Shopify


Crafting a unique and compelling Shopify landing page is not just an art; it's a strategic science that can significantly boost your conversions and leave a lasting impression. In this blog, we will show you How to Build a Unique Landing Page in Shopify.

Join us as we delve into the world of Shopify landing pages, demystifying the process and uncovering the secrets to making your online storefront an irresistible destination for potential customers. Let's transform your Shopify store into a digital powerhouse with our easy guide on crafting unique landing pages that leave a lasting impact.

What is a Shopify Landing Page?

how to build a landing page in shopify

A Shopify landing page is a purposeful web page meticulously crafted to achieve distinct objectives, whether generating leads, closing sales, enticing product downloads, or encouraging email sign-ups. Unlike the multifaceted homepage, a landing page is tailored for targeted campaigns and paid traffic, designed to guide visitors seamlessly toward a specific call-to-action.

Think of it as your digital sales representative, working tirelessly to coax visitors into taking meaningful actions that propel your eCommerce venture forward. From purchasing products to snagging free samples, signing up for newsletters, downloading ebooks, or expressing interest in information packages — the Shopify landing page is the strategic stage where visitors transition from browsers to active participants in your brand journey. 

Benefits of Building Landing Page for Shopify Stores

Using landing pages for Shopify stores offers myriad benefits, each contributing to the overarching goal of enhancing user experience and driving conversions. Let's delve into the compelling advantages that make landing pages an indispensable asset for your Shopify venture:

  • Elevating Conversion Rates with Relevance: The primary and most impactful benefit of leveraging landing pages is their ability to boost conversion rates significantly. Tailoring these pages to specific consumer segments provides visitors with a more personalized and relevant experience. 
  • A/B Testing for Continuous Improvement: A/B testing eliminates uncertainties by leveraging data to assess the effectiveness of marketing strategies. You can fine-tune and optimize your Shopify landing pages through continuous iteration, consistently delivering content that resonates most effectively with your evolving target audience.
  • Making Paid Search Campaigns More Effective: Aligning your store's PPC landing pages and ad text with relevant keywords enhances the effectiveness of paid search campaigns. By providing visitors with more relevant experiences, you increase your campaigns' return on investment (ROI). 

In essence, the benefits of building landing pages for Shopify stores extend beyond mere aesthetics; they are strategic tools that empower your eCommerce venture with targeted precision, data-driven optimization, and a seamless user experience that ultimately drives higher conversion rates and ROI.

What Makes a Good Shopify Landing Page?

Crafting a stellar Shopify landing page involves more than just assembling elements on a webpage. It's an art of strategic design, compelling copy, and user-centric features. Here are the key ingredients that contribute to the excellence of a Shopify landing page:

how to build a landing page in shopify

(Source: EComposer Landing Page Template)

Above the Fold Content

In the digital realm, first impressions matter, and they often occur above the fold — the visible space on a webpage without scrolling. Recognizing that not all visitors will venture beyond this initial view, a good Shopify landing page strategically places captivating content, ensuring that even the briefest glance communicates essential information. Aim for clarity, concise messaging, and an immediate visual appeal within the first 600 pixels from the top of the browser window.

Landing Page Copy

Words wield immense power on a landing page. Your copy, from headlines to calls-to-action, shapes the narrative and guides visitors toward conversion. Initiate with a bold, problem-focused headline that grabs attention. Delve into the voice of the customer by incorporating phrases and language gathered from reviews and social media. Prioritize benefits over features, creating a compelling story around your product or service. Consistency is key, aligning your landing page copy seamlessly with your brand voice.

Imagery and Colors

Visual elements are the soul of your landing page. Ensure that your imagery, fonts, and colors align harmoniously with your brand identity. While creativity has its place, maintain a consistent brand experience across all touchpoints. Sync your landing page design with colors and fonts, leaving ample space for well-placed imagery, including product photos, illustrations, and videos.

Read more:

Customer Reviews

Trust is a currency in eCommerce, and customer reviews are your testimonials of reliability. Strategically place customer testimonials to build trust from the get-go. Consider dedicating a section to showcase a range of reviews, including the less-than-glowing ones, offering transparency and authenticity. Let your customers speak for you, addressing specific benefits or pain points your products solve.

Read more: Best Shopify Product Review Apps

Call-to-Action (CTA)

Every effective landing page culminates in a compelling Call-to-Action (CTA). Your CTA is the guiding force, directing users to the desired action — learning more, purchasing, or subscribing. Strategically place CTAs above the fold and throughout the landing page, adapting their placement based on audience preferences and testing for optimal conversion rates.

How To Build a Landing Page in Shopify

Creating a landing page on Shopify is pretty straightforward, and you have two main ways to do it:

  • Use Shopify Defaults: Customize existing Shopify pages like the product or collection pages to make them work as landing pages. 
  • Use the Shopify Page Builder: A tool that lets you easily create pages by dragging and dropping different elements.

Before we dive into the details of making your landing page, make sure you have your own Shopify Store. If you don't have one yet, remember that Shopify has a special deal called Shopify $1 for 3 Months. This means you can use any Shopify plan for just $1 in the first 3 months after you sign up. After these 3 months, you can pick the plan that fits you best or decide not to continue, and you won't lose access to Shopify.


Build Shopify Landing Pages using Shopify Defaults

If you prefer to create landing pages based on Shopify's default settings, such as password pages, about us pages, product pages, collection pages, and more, you can follow these steps:

Step 1: Create Templates

Navigate to the Themes section in the Shopify admin under Online Store and click Customize theme.

how to build a landing page in shopify

Note: Duplicate the theme for a backup before customization to easily undo modifications if needed.

In the top center dropdown menu, select the type of landing page by clicking on Others. 

how to build a landing page in shopify

Now, you can choose the page type you want to work on (e.g., Collection, Password, About Us).

how to build a landing page in shopify

Step 2: Customize the Shopify Landing Page

The editing section is on the left, allowing you to modify the landing page (For example Password page), announcement bar, header & footer, banner, etc…

how to build a landing page in shopify

Use Add sections to include more individual parts to the landing page.

how to build a landing page in shopify

Step 3: Save and Publish

After customization, click Save at the top right corner to complete the process.

how to build a landing page in shopify

Build Shopify Landing Pages using Page Builder App

For those seeking professional and extensively customizable Shopify landing pages, using a page builder app stands out as the ultimate solution. Among the notable options available on Shopify, EComposer - Page Builder holds the highest acclaim.

EComposer empowers users to craft exceptional online stores effortlessly without coding expertise. Its extensive array of templates and components facilitates the creation of diverse pages, going beyond the standard offerings provided by Shopify.

The live drag-and-drop editor within EComposer simplifies fashioning beautiful and professional Landing Pages. Moreover, EComposer offers the convenience of copying and paginating, giving flexibility when combining multiple templates or sections. To top it off, users benefit from a highly capable and dedicated 24/7 support team, ensuring a seamless experience throughout the page-building journey.

Follow this comprehensive guide to creating a supreme Shopify landing page with EComposer: 

Step 1: Install and Open EComposer

Visit the Shopify app store and add the EComposer.

Click Install to authorize the app's usage.

how to build a landing page in shopify

In the Dashboard menu, go to Apps and click EComposer - Page Builder.

how to build a landing page in shopify

Step 2: Create and Customize Halloween Landing Page

Click Start Building in the right corner of the dashboard.

how to build a landing page in shopify

Select Landing & Page and choose Blank Template in Quick start.

how to build a landing page in shopify

Fill in the name of the page, then hit Start Building.

how to build a landing page in shopify

OK! Now, you have two options to choose the most suitable one for your products and business.

You can use EComposer to build unique landing pages or import pre-made landing pages from the library, then edit the text and pictures to match your product. Additionally, you can design your landing page layouts using the EComposer elements.

Option 1: Using EComposer’s templates

Click Explore Library or Template Library Button to access the template library

how to build a landing page in shopify

Sort the categories into Pages => Landing Page and you will see an eye-catching Landing Page treasure appear.

how to build a landing page in shopify

You also can choose Preview or click Insert now simply to start customizing your landing page.

how to build a landing page in shopify

Hover over each section of the template, and an editing pen appears. Click on it to open the editing section on the left.

You can change the text in the Content section, and adjust the color or images in the Design section.

how to build a landing page in shopify

Additionally, you can add more elements to your landing page using EComposer by accessing Element Tab

how to build a landing page in shopify

Note: EComposer's live drag and drop tool is available in all Elements. In addition, EComposer also provides many other editing options for you at Extension Library.

Option 2: Using EComposer’s elements

First, choose a structure you want.

how to build a landing page in shopify

Select the elements by drag-drop them into the desired location

how to build a landing page in shopify

Customize in the Content and Design sections as in the first option.

how to build a landing page in shopify

Step 3: Save and Publish

Once satisfied with your customization, you can save and publish in the right corner of the edit page. 

how to build a landing page in shopify

8 Types of Shopify Landing Pages 

1. Squeeze Landing Page

how to build a landing page in shopify

At the forefront of strategic lead generation, the Squeeze Landing Page is engineered to secure the coveted email address of your visitors. Once this digital key is achieved, personalized engagement and tailored offers become accessible. Typical examples of this type of landing page include Coming Soon Pages or Password pages.

The Squeeze Landing Page excels in the art of exchange, requesting the visitor's email address in return for exclusive access to gated content. Whether it's a captivating newsletter, an insightful e-book, a comprehensive whitepaper, or other enticing content, the objective is clear — initiate a relationship by offering valuable insights.

Best Practices:

  • Simplicity is Key: Ensure your squeeze page is a breeze to navigate. Visitors should intuitively understand the exchange – their email address for premium content.
  • Compelling Call to Action: Craft a call to action that grabs attention and persuades users to share their email addresses willingly.
  • Seamless Exit Routes: Respect your visitors' choices. Make it easy for them to provide their email or gracefully exit, maintaining a positive user experience.

As we journey through the various Shopify landing pages, the Squeeze Landing Page stands out as the ambassador of personalized engagement, unlocking the gateway to lasting connections through strategic email acquisition.

2.Lead Generation Landing Page

how to build a landing page in shopify

The Lead Generation Landing Page serves as the cultivator of valuable connections, where the contact information of your website visitors is meticulously gathered. Positioned strategically in the middle of the funnel, this landing page aims to engage visitors by offering tangible value, ultimately converting them into loyal customers when the time is ripe.

At the heart of Lead Generation, a delicate balance between "request" and "reward" takes center stage. The page artfully asks visitors to share their contact information, understanding that trust is earned through a reciprocal relationship. For every "ask" — be it for an email address or other contact details — there is a corresponding "reward." This reward manifests as downloadable materials, exclusive content, or enticing vouchers, enticing visitors to take that crucial step toward becoming a valued lead.

Best Practices:

  • Strategic Positioning: Place your Lead Generation Landing Page at a point in the customer journey where engagement is ripe, typically in the middle of the funnel.
  • Balanced Exchange: Strike the proper equilibrium between the information you request and the value you provide. The more valuable the reward, the more willing visitors are to share their contact details.
  • Tangible Offers: Whether it's downloadable materials that educate or exclusive vouchers that entice, ensure your offers are real and align with your audience's needs.

As we explore the diverse landscape of Shopify landing pages, the Lead Generation Landing Page emerges as the architect of future success, nurturing connections that blossom into fruitful customer relationships.

3. Click-Through Landing Page

how to build a landing page in shopify

Positioned as a strategic guide in the conversion journey, the Click-Through Landing Page is designed to offer leads sufficient context and details about your goods or services. Its primary objective is to persuasively encourage leads to take the next step — navigating to a product page intending to make a purchase.

The Click-Through Landing Page shines by providing leads with compelling information, sparking interest, and paving the way for informed decisions. This landing page enhances the likelihood of converting leads into satisfied customers by offering a seamless transition between the initial touchpoint and the product page.

Best Practices:

  • Encouraging Information: Engage your leads with relevant product or service information. Showcase key features, benefits, and unique selling propositions to captivate their interest.
  • Seamless Transition: Design the Click-Through Landing Page as a bridge that guides leads seamlessly from the landing page to the product page. Minimize friction and make the navigation process intuitive.
  • Conversion Optimization: Optimize the page layout and content to maximize lead conversion probability. Use persuasive visuals, copy, and clear calls to action to drive the desired action.

As we navigate the diverse landscape of Shopify landing pages, the Click-Through Landing Page emerges as the strategic navigator, empowering leads with the information needed to make confident and informed purchase decisions.

4. Subscription Landing Page

how to build a landing page in shopify

While subscriptions constitute a product in their own right, the Subscription Landing Page takes a unique approach. Focused on promoting consistent discounts, this landing page is tailored to entice customers into signing up for ongoing value. It seamlessly blends the product's characteristics and exclusive offer landing pages while delivering instructive information about the subscription service.

At its essence, the Subscription Landing Page is a gateway to a continual relationship. It highlights the product – in this case, a subscription – and emphasizes the perpetual benefits customers can unlock by committing to a consistent discount. The strategy is to allure potential subscribers by showcasing the value proposition while providing detailed and instructive information about the subscription offering.

Best Practices:

  • Discount Emphasis: Communicate the consistent discount that comes with the subscription. Make it a focal point to entice customers seeking long-term value.
  • Instructive Information: Provide focused and informative details about the subscription service. Address potential questions or concerns, ensuring customers are well-informed before committing.
  • Visual Appeal: Utilize visually appealing elements to showcase the subscription's perks. These benefits, whether exclusive access, early releases, or ongoing discounts, are visually enticing.

As we explore the diverse array of Shopify landing pages, the Subscription Landing Page stands as a testament to the allure of ongoing value, enticing customers to purchase and embark on a sustained journey of benefits and savings.

5. Sales Landing Page

how to build a landing page in shopify

Positioned strategically at the bottom of the sales funnel, the Sales Landing Page emerges as a formidable tool when the goal is to transform a casual shopper into a paying and confident customer. Unlike other landing pages, the development and construction of a Sales Landing Page can be more intricate, as it plays a pivotal role in instilling enough confidence for customers to purchase directly from it.

Leveraging Shopify's versatile product and collection pages, the Sales Landing Page dives deep into the art of persuasion. Typically longer and more detailed, it aims to provide comprehensive information tailored to convince potential customers to make a confident purchase or engage with a valuable call-to-action. Customization becomes critical, as the standard theme templates may not fully capture the unique elements required for a robust sales page.

Best Practices:

  • Customization Expertise: Recognize that developing a Sales Landing Page may require customization beyond standard theme templates. Utilize Shopify's flexibility to tailor the page to your product and persuasion needs.
  • Length Consideration: Depending on your product complexity and information requirements, the Sales Landing Page may vary. Longer pages are beneficial for instilling confidence, especially for expensive or intricate products.
  • Confidence Instillation: Craft compelling content and visuals that address potential customer questions and concerns. The goal is to instill enough confidence to empower customers to purchase from the landing page.

As we delve into the diverse landscape of Shopify landing pages, the Sales Landing Page stands as the final frontier in the conversion journey, where every detail and customization is meticulously crafted to transform prospects into confident and paying customers.

6. Splash Landing Page

how to build a landing page in shopify

Introducing users with a burst of visual flair, the Splash Landing Page is the immediate impact zone after clicking advertisements. Often employed to make announcements or verify user details, it takes various forms, such as Coming Soon or Password pages within the Shopify realm. With minimal writing, powerful visuals, and attention-grabbing messaging, the Splash Landing Page captivates users for a memorable introduction.

Splash pages prioritize the 'wow factor,' leveraging striking visuals and concise messaging to create an instant impact. Designed to precede a web page, they can be strategically placed at any point in the marketing funnel. However, their propensity for visual allure recommends their use toward the top of the funnel, enhancing brand awareness and leaving a lasting impression.

Best Practices:

  • Visual Dominance: Rely on powerful visuals to convey your message. Splash pages thrive on captivating images that leave a lasting impression.
  • Concise Messaging: Minimize text and focus on attention-grabbing messages. Splash pages are about immediate impact, and concise messaging enhances their effectiveness.
  • Top of the Funnel Placement: While splash pages can fit into various funnel stages, their knack for creating a 'wow' moment makes them particularly effective at the top of the funnel to boost brand awareness.

As we explore the diverse array of Shopify landing pages, the Splash Landing Page emerges as the virtuoso of first impressions, strategically positioned to captivate users right from the onset of their journey.

7. Product Landing Page

how to build a landing page in shopify

A beacon in the digital marketplace, the Product Landing Page is crafted to shine the spotlight on specific product ranges or retail locations. It serves a dual purpose — enticing users to explore and seamlessly add particular items from a collection to their shopping carts. In wholesale, it acts as a bridge, guiding potential customers to the designated location for purchasing.

Precision is the hallmark of the Product Landing Page. Whether showcasing a curated product range or directing attention to a specific retail location, this landing page guides users with a focused objective. It simplifies the shopping process, allowing users to add desired items directly to their carts or connect them to the designated purchase point in the case of wholesale transactions.

Best Practices:

  • Curated Showcase: Tailor the page to spotlight specific product ranges or retail locations. Utilize high-quality images and persuasive copy to captivate user interest.
  • Seamless Shopping: Streamline the shopping experience by enabling users to add items directly to their carts. Reduce friction in the purchase journey for enhanced user satisfaction.
  • Wholesale Connection: In wholesale cases, provide clear and concise directions to where customers can purchase bulk. Ensure transparency and ease of access for potential buyers.

As we explore the diverse landscape of Shopify landing pages, the Product Landing Page emerges as the curator of digital showcases, inviting users to discover, engage, and seamlessly proceed with their desired purchases.

8. Seasonal Landing Page

how to build a landing page in shopify

A festive twist to the standard landing page, the Seasonal Landing Page is meticulously tailored for specific holidays, whether Thanksgiving, Halloween, Christmas, Father’s Day, Mother’s Day, Valentine's Day, or any other occasion. While its theme undergoes a thematic transformation, its core goal remains to drive conversions and engage the target audience with a seasonal allure.

The Seasonal Landing Page embraces the spirit of celebration, leveraging thematic changes to capture the audience's attention during special occasions. Beyond the visual transformation, its primary objectives remain unchanged — to drive more conversions, create opportunities for segmentation and personalization, and enhance SEO visibility by aligning with seasonal search terms.

Best Practices:

  • Festive Theme Integration: Seamlessly integrate the holiday theme into the landing page design. Whether it's Christmas decorations or Valentine's Day motifs, they evoke the season's spirit.
  • Conversion Focus: Retain the primary goal of driving conversions. Leverage seasonal charm to captivate visitors and encourage them to take desired actions.
  • Personalization Opportunities: Use seasonal landing pages to increase segmentation and personalization. Tailor assets to resonate with specific audiences during festive periods, fostering trust and loyalty.
  • SEO Optimization: Leverage seasonal search terms to enhance SEO visibility. Aligning your landing page with trending holiday keywords increases the likelihood of appearing in relevant searches.

As we navigate through the diverse array of Shopify landing pages, the Seasonal Landing Page stands as the festive ambassador, adapting to occasions and ensuring your brand resonates with holiday joy, driving conversions, and fostering a sense of celebration among your audience.

Top 5 Best Landing Pages in Shopify 

1. Kulala

how to build a landing page in shopify

Kulala's landing page stands out as a testament to simplicity's power and effectiveness in design. From the moment you arrive, you're enveloped in an atmosphere carefully crafted to evoke a sense of tranquility and peace.

The color scheme, featuring shades of red and yellow, immediately draws the eye and sets the tone for the entire experience. These warm, inviting hues create a welcoming environment that instantly puts visitors at ease. Combined with the use of simple typography and elegant wooden product designs, the overall effect is one of harmony and balance.

What truly sets Kulala apart is its ability to create a still and noiseless environment within the digital realm. Despite the hustle and bustle of the online world, Kulala's landing page offers a respite—a moment of calm amidst the chaos. 

2. Path - Newsletter

how to build a landing page in shopify

Path, a virtual photo editing studio operating on Shopify, demonstrates a highly effective landing page strategy to boost email newsletter sign-ups. Specializing in product photo editing services, Path employs email marketing as a key channel to connect with its audience.

The dedicated landing page for newsletter sign-ups is laser-focused on its goal—enticing subscriptions. With minimal distractions, the page is deliberately designed to streamline the user journey towards the primary objective. While not prominently featured on the company's main website, Path strategically employs targeted campaigns to drive traffic and promote newsletter sign-ups to this purpose-built landing page.

3. Kylie Cosmetics

how to build a landing page in shopify

Kylie Cosmetics' landing page is a masterclass in leveraging personal branding to sell more than just makeup—it sells an entire lifestyle. At the helm of this empire is Kylie Jenner, who understands the power of her influence and incorporates it seamlessly into every aspect of the page.

One of the most striking elements is how Kylie's name is prominently featured across all product categories, such as "Kylie Skin" and her signature lips. This not only adds a touch of exclusivity but also reinforces the idea that by purchasing these products, customers can emulate Kylie's coveted look.

But beyond the branding, what sets this landing page apart is the sheer value it offers to customers. Right at the top, visitors are greeted with enticing offers like free shipping, a 25% sitewide discount, and the promise of two free samples with every order—a rotating banner ensures that no deal goes unnoticed.

4. Brightland

how to build a landing page in shopify

Brightland, a provider of extra virgin olive oil from California, effectively leverages positive reviews, notably from publications like Women’s Health, to enhance its brand image through paid social ads.

The landing page strategy employed by Brightland involves using a collection page. The design is characterized by simplicity and clarity, presenting the brand differentiators prominently. Notably, it emphasizes its five-star rating, aiming to establish trust and credibility with potential customers. This straightforward and visually appealing approach contributes to the overall effectiveness of Brightland's landing page.

5. Recess

how to build a landing page in shopify

Recess captivates visitors with a striking and soothing pastel color scheme, showcased prominently in the top-center product image. The tagline, "We canned a feeling," perfectly complements the imagery, evoking a sense of calm and allure.

Designed for individuals seeking relaxation and a reprieve from daily stress, Recess skillfully aligns its product photo and tagline to create a harmonious narrative. Adding an interactive touch, the backdrop colors shift dynamically as users move their cursor, enhancing the overall user experience on the landing page. Recess demonstrates a thoughtful and immersive approach to engage and connect with its target audience.

Shopify Landing Page - FAQs

1. What is a product landing page on Shopify?

A product landing page on Shopify is a dedicated webpage designed to promote and sell a specific product or collection. It focuses on driving conversions by educating targeted audiences and strategically guiding them to add the highlighted product to their shopping cart. The goal is to achieve higher conversion rates compared to traditional product pages.

2. What is a landing page design?

A landing page design refers to a web page's visual and structural layout created with a specific goal, typically geared toward conversions. It strategically arranges text, images, colors, and calls to action to create an engaging and persuasive user experience. The design aims to capture visitors' attention, communicate essential information, and guide them towards taking a desired action, such as purchasing or submitting a form. An effective landing page design aligns with the brand identity, emphasizes the value proposition, and optimizes the user journey to achieve the page's objective.

3. How do I make a free landing page on Shopify?

To create a free landing page on Shopify, you can utilize the built-in page creation experience or opt for a free plan offered by a page-building app like Shogun Page Builder. By leveraging these tools, you can design and customize landing pages without incurring additional costs.

Consider using a premium page builder like EComposer Page Builder for a more robust set of features and enhanced capabilities. Although it may involve an investment in a paid plan, the returns in terms of advanced functionalities and design flexibility can significantly enhance the effectiveness of your landing pages.

4. What should a landing page consist of?

A landing page typically includes a headline, a brief introduction, a clear call to action, and a contact form for lead generation. Additional elements may include videos, images, testimonials, and product demos to engage and convert visitors effectively.

Final Thoughts

Crafting a unique landing page on Shopify doesn't have to be a daunting task. With the easy guide provided, you now possess the knowledge to shape a compelling online presence tailored to your brand and audience. Remember, a well-crafted landing page is a powerful tool for engaging customers, driving conversions, and establishing your brand identity. As you embark on this creative journey, may your landing pages be functional and uniquely reflective of your brand's personality and value. Happy crafting!

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