20+ Most Popular Shopify Themes for eCommerce stores

Choosing the right Shopify theme is essential as it helps create a strong brand identity, improves user experience, and ensures your site looks great on any device. A good theme can also impact customer retention—Statista reports that 94% of customers are more likely to return if they had a positive experience.

We’ve tested and created a list of some of the most popular Shopify themes for eCommerce store for you to check out, it would save you more time and effort. These themes work well for almost any type of product from our experience. We hope the detailed information will help you find the perfect theme for your store and achieve success.

What Makes a Theme Popular?

Shopify themes are pre-designed templates that control all over how your website looks and feels. It will help you build up a professional online store without needing to code.

A popular Shopify theme stands out because it offers a great mix of design, functionality, and ease of use. These themes attract customers and keep them browsing because they all typically have eye-catching, modern designs. They’re also fully customizable, store owners can easily change colors, fonts, and layouts to match their brand without needing any coding skills.

Responsive design is another key feature to consider, your website should look fantastic on all devices like desktops, mobile phones. Popular themes usually come with built-in features like quick product views, flexible product filters, and integration with apps for better user experience. Speed also plays a big role—fast-loading themes keep customers from leaving due to slow pages.

Normally, Shopify popular themes usually come from well-known and trusted theme sellers, which ensures they are high-quality and reliable. You can easily find them on top online marketplaces where people buy and sell digital products related to web design and development like ThemeForest or right on Shopify Theme.

 

20+ Most Popular Shopify Themes in 2024

1. Ecomus

Ecomus is a versatile Shopify theme that provides over 30 demo layouts, catering to a wide range of industries. Whether you're running a fashion store, electronics shop, or beauty brand, Ecomus offers customizable designs that fit your niche.

When you buy the Ecomus theme, you gain access to all its layouts, inner pages, and elements.One standout feature is the mix-and-match option, you can freely select different elements from various demos to fit your brand. Popular features include product swatches, a 360-degree product viewer, and quick product filtering.

Ecomus is popular for improving user experience and helping with SEO because of its optimization for fast loading and designed for mobile devices. Its clean code ensures smooth site performance, and the responsive design adapts to any device, keeping your store looking professional.

Price: $69

Highlight features:

• 30+ demo layouts
• Product upsell and sticky products
• Optimized for mobile
• Fast website speed and improved SEO
• Smart cart drawer
• Quick view popups

Who is Ecomus for?
Ecomus is perfect for store owners looking for flexibility and a theme optimized for speed and mobile performance. It suits businesses across fashion, electronics, and more.

2. Kalles

Kalles is a premium Shopify theme designed for flexibility, offering over 50 pre-designed layouts suitable for any business, from startups to established brands. With its user-friendly layout importer, setting up your store is quick and easy—perfect for those who want a professional look without designing from scratch.

Kalles is compatible with Shopify's OS 2.0, meaning you can use sections anywhere on your site, giving you more control over your store’s layout and design. One of its standout features is the built-in store locator with a map, making it easy for customers to locate your physical store locations.

The theme also works seamlessly with popular Shopify apps like EComposer and Fontify, allowing you to enhance your store’s functionality without slowing down your site. Kalles is regularly updated on ThemeForest, ensuring you get new features and improvements.

Price: $89

Highlight features:

• 50+ pre-designed layouts
• Built-in store locator
• OS 2.0 compatibility
• Fast, easy setup with layout importer
• No coding skills needed

Who is Kalles for?
Kalles is ideal for store owners who want a flexible, feature-rich theme that’s easy to use and customizable, perfect for a large amount of industries.

Are you struggling which options to choose between Ecomus vs Kalles, explore our detailed blog of comparison to find out your best fit theme.

3. Unsen

Unsen is a Shopify theme built to cater to eCommerce businesses with an easy-to-use home demo that’s ready to go. What sets Unsen apart is its ability to create unique landing pages for different categories, like Men, Women, and special sales. These aren’t just duplicate links but dedicated pages that focus on specific product groups, giving your store a more personalized and professional feel.

The theme is highly customizable, letting you adjust elements like logos, menus, designs, and collections to fit your brand perfectly. Whether you’re selling fashion, accessories, or other items, Unsen helps you tailor your site to meet your business goals.

Unsen's header design is simple yet effective, offering a clean, organized look that makes browsing easy and enjoyable for customers from the moment they visit your store.

Price: $79

Highlight features:

• 40+ pre-designed layouts
• Responsive & Mobile-First
• Custom landing pages for different categories
• Fully customizable elements
• Clean and simple header design

Who is Unsen for?
Unsen is perfect for store owners looking to create a professional and organized online store with flexible design options.

4. Gecko

Gecko is perfect for creating a store that truly fits your brand because it's a powerful and flexible Shopify theme that offers huge number of customization options. With over 20 home demos, 15+ inner page layouts, and nearly 30 sections, Gecko gives you the tools to build a unique online store that stands out.

One of Gecko’s standout features is the wide variety of product grid layouts, which help you showcase your products and collections in an appealing way. Whether you’re selling clothing, electronics, food, or even tourism services, Gecko has the right design for your store.

The theme will surely give your customers a seamless shopping experience because it is modern, minimalist. With its easy-to-use drag-and-drop sections and strong functionality, building your store is fast and simple.

Price: $99

Highlight features:

• Customizable product detail layout
• Drag-and-drop sections
• Product video & 3D model support
• Powerful Ajax retail filters
• Fully responsive design

Who is Gecko for?
Gecko is ideal for online retailers who want a flexible and stylish theme that’s easy to customize and offers a great shopping experience.

Explore more details about Gecko Theme: Pros, Cons and Features here.

5. Dawn

Dawn is a default Shopify theme that comes ready to use when you set up your store. It’s a simple yet stylish template designed to give store owners great performance and flexibility without making things too complicated.

Dawn stands out as one of the best free Shopify themes, focusing on showcasing your products in the best possible way. It supports large media files like images, videos, and GIFs without slowing down your website. This allows customers to see your products clearly while easily navigating your store.

Price: Free

Highlight features:

• Great for displaying visual content (images, videos, etc.)
• High-quality images
• Fast loading speed
• Mobile-friendly
• Easy customization
• Multiple checkout options like quick buy and in-store pickup

Who is Dawn for?
Dawn is perfect for those who want to keep costs down and don’t need advanced selling tools. Its clean design is especially good for fashion and accessory stores.

View Theme Demo

6. Local

The Shopify Local theme is a paid premium theme that gives local stores and restaurants a clean and attractive look. It’s perfect for businesses that want to showcase their products or menu items in a simple, minimalistic way.

The Local theme will help you improve your store's performance and make the shopping experience better for customers because it has many features. Some key features can be listed out like Quick Buy, a Mega Menu, and support for multiple languages.

The Light preset is great for highlighting a business’s eco-friendly focus. Its light colors and clean design make products stand out, create a welcoming atmosphere, and help attract customers. It also has a convenient navigation button that lets customers find your store easily with just one click.

Price: $360

Highlight features:

• Image rollover and slider for better product display
• Mega Menu and product filters for easy navigation
• Promo banners and pop-ups to highlight deals
• Ingredient, nutrition, shipping, and delivery info
• Supports multiple languages

Who is Local for?
Local is ideal for businesses that want a simple, stylish, and functional online presence like cafés, restaurants, and local shops.

View Theme Demo

7. Ella

The Ella theme The Ella theme is a popular paid choice for Shopify store owners, especially in industries that rely on visuals like fashion, beauty, and art. Created by Halothemes, Ella is known for its regular updates that add features designed to boost sales and make online selling easier.

A key highlight of Ella is for increasing sales because of its 28+ homepage layouts and tools, such as product bundles, discounts, and cart upsell options. These features help store owners save money on extra apps but still offer a customizable and easy-to-use design.

With clean, optimized code, Ella is perfect for high-traffic stores or businesses with large product catalogs. It's versatile enough for both general retail and niche markets, giving flexibility for different kinds of products.

Price: $89

Highlight features:

• Mega Menu and AJAX Navigation for easy browsing
• Advanced Cart Optimization
• Mobile-friendly design
• Multiple homepage content sections

Who is Ella for?
Ella is perfect for businesses that prioritize visual presentation, such as fashion boutiques, beauty brands, and creative arts shops.

View Theme Demo

8. Minimog

The Minimog theme is a strong and visually appealing Shopify theme and becomes popular in the eCommerce world for its great design and ability to boost sales. Their website emphasizes these strengths, so we wanted to highlight the specific features that make this theme an excellent choice for Shopify stores.

Developed by FoxEcom, a well-known Shopify theme and app creator, Minimog combines attractive design with practical functionality. Their goal is to help online businesses convert visitors into customers through user-friendly stores.

Since its launch, the Minimog theme has been available on ThemeForest, making it easy for Shopify store owners to buy and implement on their sites. With regular updates and support from the developers, users can feel confident that the Minimog theme remains current with the newest trends and technologies.

Price: $57

Highlight features:

• 3D & AR product models
• Real-time visitor tracking
• Product bundling options
• Lucky Wheel for promotions
• Pop-up features for engagement

Who is Minimog for?
Minimog is ideal for Shopify smaller stores that want to boost sales and showcase a stunning visual brand.

View Theme Demo

9. Impact

The Impact theme made by Maestrooo, is becoming popular in eCommerce for its high-quality design and powerful features. It creates a modern and stylish feel because the theme stands out with eye-catching visuals, clean layouts, and bold use of colors. This design also gives online stores a professional and attractive look, so it can work for many types of businesses.

If you're curious about the Impact theme, you can check it out on the Shopify Theme Store, you'll find pricing, user reviews, and demo examples there. For businesses wanting a sleek and functional online store, Impact is a great option.

Each preset in the theme, like Sound, Home, and Shape, has its own unique style to enhance your store's look and help it stand out.

Price: $380

Highlight features:

• Cross-sell integration
• Fixed Add to Cart button
• Interactive Hotspots
• Before/After image slider
• Offer blocks for promotions

Who is Impact for?
The Impact is perfect for brands that prioritize aesthetics, customization, and creating a great user experience.

View Theme Demo

10. Warehouse

This premium Warehouse Shopify theme was also created by Maestrooo, a French design and development studio known for producing impressive themes. It offers plenty of options for promoting products because the theme is specifically made for Shopify stores with large catalogs.

The theme is great for showcasing different collections without looking messy since it has simple and clean design. It comes with three preset styles: Wood, Metal, and Fabric. While they share a similar layout, Metal and Fabric feature larger tiles for collections.

The preset layouts of the Warehouse theme are flexible. Merchants can easily adjust the look and style of the homepage, product pages, collection pages, cart pages, metafields, and more using custom settings, no coding required. It makes things possible for store owners to create a unique and personalized storefront at any level of their technical skills.

Price: $320

Highlight features:

• Predictive search
• Trust badge card
• Exit popup
• Custom promotion
• Stock level indicator

Who is Warehouse for?
Warehouse is ideal for established businesses with large product inventories. It’s especially suited for industries like online retail, fast-moving consumer goods (FMCG), and wholesale, because they need to display a wide variety of products is more important than showcasing custom images.

View Theme Demo

11. Responsive

The Responsive theme, created by Out of the Sandbox, is perfect for Shopify stores that rely on high-quality product images that look great on any device. As the name suggests, this theme ensures your store's design adjusts smoothly across different screen sizes. The theme works well for a variety of industries because it’s a robust and flexible theme.

Responsive brings your brand and products into focus, offering stunning imagery, easy navigation, dynamic product image swapping, and complete social media integration. What makes this theme stand out is that it can tell your brand's story through customizable layout, typography, and featured promotions, but still keep things both simple and elegant.

Responsive comes with four unique styles—New York, London, Paris, and San Francisco—each offering a distinct look to match your brand's personality.

Price: $240

Highlight features:

• Cart and checkout
• Conversion-boosting features
• Merchandising options
• Product discovery tools
• Google Maps integration

Who is Responsive for?
Responsive is designed for stores that want to emphasize storytelling with longer text sections. It's also ideal for businesses that handle high transaction volumes or engage in in-person selling.

View Theme Demo

12. Sense

Sense theme is a visually appealing and flexible option for Shopify stores that want to create a fresh, clean look. This theme works well for stores in various industries since it is specially designed to make your products shine, offering a vibrant and minimalistic design.

You can freely present your brand's story and products in an engaging way because Sense has a focus on clarity and ease of navigation. It provides customizable options for product pages, collections, and homepage layouts, enabling you to create a unique online store without the need for complex coding. Sense also supports dynamic content blocks that make it easy to highlight promotions, reviews, and featured products.

Sense includes two pre-designed styles, Light and Fresh, each offering a modern and clean aesthetic that suits different brand personalities.

Price: Free

Highlight features:

• Diversity of Advertising Banners
• Suggested Items and Cross-Selling
• Quick Buy & Cart Notes
• Mega Menu
• Many Choices for Customization

Who is Sense for?
The startup business or retailer wishes to sell in the beauty, health, skin/body care, or cosmetic fields with a number of limitations about the products and services.

View Theme Demo

13. Publisher

Publisher Shopify Theme offers a bold, modern design inspired by independent studios and publishers. Its dark, moody aesthetic is perfect for showcasing artistic products with an edgy, contemporary vibe. This Shopify theme is designed to grab attention with its striking visuals and minimalist navigation, making it easy for shoppers to explore products and categories.

In addition to its unique look, Publisher is incredibly easy to set up, thanks to its pre-built preset. This allows businesses to quickly launch and configure their stores without hassle. The theme is ideal for merchants using subtle gradients and modern typography to make products stand out.

Price: Free

Highlight features:

• Lookbook
• Product Options
• Slideshow
• Detailing Customization Options 
• Mobile Responsiveness

Who is Publisher for?
Publisher is great for businesses focused on visual storytelling and aesthetics. It's perfect for artists, authors, designers, and boutiques that need to showcase their products in a visually compelling way. 

View Theme Demo

14. Broadcast

Broadcast is designed to simplify store management by reducing the need for certain apps, thanks to its built-in features. While it doesn’t replace all apps, it does eliminate the need for some that aren't necessary, offering merchants useful alternatives directly within the theme.

Broadcast does a great job of offering powerful features while still staying simple to use. It’s user-friendly but still gives store owners plenty of ways to customize their shop, they can freely create a unique and personalized shopping experience.

The theme’s code is generally clean and follows best practices, though there are some areas that could benefit from improvement.

Price: $400

Highlight features:

• In-menu promotions
• Stock counter
• Slide-out cart
• Pre-order functionality
• Before/After image slider

Who is Broadcast for?

Broadcast is ideal for luxury and contemporary brands that want to showcase their products with high-quality visuals and videos. It's also perfect for merchants with large catalogs who need a theme that helps their website stand out with a polished, professional look. 

View Theme Demo

15. Pipeline

The Pipeline theme is a sleek and minimalist Shopify theme designed for luxury brands. Developed by Groupthought, known for creating the popular "Story" theme, Pipeline stands out for its clean and modern look, making it perfect for showcasing large images in a simple, elegant design.

Pipeline comes with an unlimited free trial plan, so you can try out all its features before purchasing. It's also speed-tested and optimized for Shopify's latest Online Store 2.0 features. The theme even adds extra value to its overall package because it includes free high-quality images from Shopify Burst.

Price: $360

Highlight features:

• Mobile-responsive design
• Excellent support resources with visual guides
• Ability to create Lookbooks and FAQ pages
• Affordable pricing for a premium theme
• Free high-resolution photos

Who is Pipeline for?

Pipeline is ideal for merchants focus more on minimalism and clean, modern aesthetics. It's a great option for store owners with large product catalogs to highlighting big, bold images.

View Theme Demo

16. Vision

The Vision Shopify theme is a premium theme made for busy Shopify stores that want to tell their story through visuals. It’s a great choice for businesses looking to turn visitors into buyers because it uses AI to improve the shopping experience and increase sales.

A key feature of Vision is the Before/After Image Slider, it shows how your products or services can make a difference. This visual tool encourages customers to buy by showing what they can expect since they can see the benefits of what you offer.

Vision also includes a Recommended Products feature that acts like a personal shopping guide. It suggests items based on customers' previous views or purchases, making the shopping experience more personalized and engaging, which can increase sales and customer satisfaction.

Price: $300

Highlight features:

• AI optimization for better user experience
• Optimized for high-volume stores
• Multilingual support
• Streamlined, easy-to-navigate design
• User-friendly interface

Who is Vision for?
Vision is ideal for store owners who want the ease of use and customizability, it should be a flexible, feature-packed theme. It's suitable for a wide range of industries and works well for businesses aiming for both high functionality and great design.

View Theme Demo

17. Motion

The Motion Shopify theme is loaded with useful features for different types of online stores. One of its best features of Motion is that it can help easily add and customize sections like images, videos, and text. It will surely help you create a website that looks great and highlights your products to grab attention.

In today’s world, most people shop on their phones, so having a mobile-friendly website is super important. Motion makes sure your site looks good on any device, whether it’s a computer, tablet, or smartphone, so more customers can enjoy browsing your store.

The product pages are also customizable, allowing you to add lots of images, videos, and descriptions to show off your products’ details. This helps turn visitors into buyers by giving them all the information they need.

Price: $360

Highlight features:

• Multiple homepage videos for engaging storytelling
• Dynamic content sections to showcase evolving collections
• Smooth animations for visual storytelling
• Quick Add to Cart feature
• Designed with a mobile-first approach

Who is Motion for?
Motion is a great choice if your brand relies on telling a visual story to capture attention. It works well for small businesses, startups, and any brand that wants to create an eye-catching and flexible store.

View Theme Demo

18. Be Yours

Released in 2022 by RoarTheme, Be Yours is a flexible paid Shopify theme designed to suit a variety of businesses. It’s perfect for store owners who love a minimalist look and offers pre-designed styles that match different branding and aesthetic needs.

Be Yours comes with many powerful features that can enhance any online store. It’s mobile-friendly, loads quickly, and fully supports Shopify’s latest OS 2.0 features. The Theme is a great option for modern, sleek stores.

Price: $320

Highlight features:

• Cart and checkout options
• Marketing and conversion tools
• Merchandising features
• Easy product discovery

Who is Be Yours for?

Be Yours is perfect for dropshipping businesses that want a clean and professional design. It’s also great for one-product store owners who need a versatile theme to showcase their products, and beauty or lifestyle brands selling across multiple channels.

View Theme Demo

19. Studio

The Studio Shopify Theme is a free Online Store 2.0 theme made especially for artists, art galleries, and anyone who wants to create a stunning online store. You can easily display your artwork, share your story, and connect with customers with Studio theme.

You can also freely customize it to match your artistic style because this theme is really flexible. With Studio’s collection-based navigation, you can organize your artwork by theme, date, or any other creative category you prefer.

Studio also lets your visitors explore your art with built-in filters that help them search by artist, medium, price, or other criteria. For example, you can have a "bold and vibrant" filter for energetic pieces or a "peaceful escape" for calming landscapes.

Price: Free

Highlight features:

• High-resolution images
• Image galleries
• Vertical product filter
• Animation options
• "Click and Hover" zoom

Who is Studio for?
Studio is perfect for artists and businesses that want to tell their brand’s story through visuals. It’s designed to launch quickly and is ideal for showcasing images with longer text sections to engage visitors through storytelling.

View Theme Demo

20. Minion

Minion is a clean and simple Shopify theme packed with premium features that help increase sales. Created by Softali, it's perfect for stores selling fun products like pet supplies, kids' toys, fashion, games, electronics, and custom items.

The theme gives a modern feel with stylish fonts, sleek layouts, and bright color schemes. It provides a polished and professional appearance, making your store stand out and building trust with visitors. With more than 25 customizable elements, Minion lets you easily design unique pages for your store.

Its playful typography and flexible design options make it easy to adjust the theme for different product types. You can check out Minion’s demos and styles on the official Shopify Theme Store.

Price: $250

Highlight features:

• Complementary & recently viewed products
• Color swatches
• Sticky header
• Pet-focused design
• Breadcrumbs

Who is Minion for?
Minion is great for pet stores or any business with high sales volume. It’s designed for stores looking for a quick and easy setup, perfect for those who need a fast launch.

View Theme Demo

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How to Look for the Right Shopify Theme

When choosing the right Shopify theme, it’s important to follow a few simple steps to make sure you pick the best one for your store.

First, identify the top three features your store needs. Instead of focusing on how a theme looks, think about essential functionalities like a mega-navigation menu, product image zoom, or front-page slideshow. Once you’ve listed your must-haves, start browsing themes that match those features.

Next, set a budget. Shopify offers both free and premium themes, with premium themes usually ranging from $140 to $180. Themeforest also offers themes at more reasonable and affordable prices, typically starting around $50, while still maintaining quality. Although free themes are good, premium themes often provide more flexibility, better design, and more features.

Also, consider the images you'll use. Since visuals are key to making a strong first impression, ensure that your theme highlights your best images or videos.

Lastly, you should think about the size of your product catalog. A store with a few products will need a simpler layout than one with hundreds of items. Plus, make sure the theme developer has a solid reputation, as good support can be critical.

Final Words

Choosing the right theme is crucial for your store's success. Take the time to explore popular Shopify themes and think about whether they match your brand and product needs.

Make sure the theme you pick fits your store perfectly, not just because it "looks nice." Also, check if it includes built-in apps or if you'll need to add third-party apps from the Shopify App Store.

Keep in mind, while a visually appealing and user-friendly theme helps, it’s not the only way to boost your store’s sales and conversions.