Rainy Pham

August 1, 2024

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[37+] Stand-Out Business Gift Ideas To Strengthen Relationships

Giving a company gift is a meaningful gesture that reflects your brand's values. A thoughtful present may express gratitude, develop connections, and leave a lasting impression on your clients, partners, and workers.

But how do you choose the perfect business gift that stands out and strengthens relationships?

With so many options, finding something unique, meaningful, and appropriate can be overwhelming. In this blog, we have curated a list of the standout business gift ideas that will impress and delight your recipients.

What is Business Gifting?

A Business Gift is a meaningful gift given to an employee, client, or potential client to establish a relationship. Meaningful gifts can take many forms, including physical and sentimental gifts. However, all gifts have in common the fact that they express gratitude, create goodwill, and strengthen professional relationships.

Physical gifts, such as branded merchandise, valuable office items, gourmet sweets, custom snack boxes, and personalized clothing, constantly remind you of your thoughtfulness. Non-physical gifts, like eGift cards, offer flexibility and choice, while experiences such as airfare, concert tickets, or virtual fitness subscriptions create memorable moments that leave a lasting impression.

Why is Business Gifting Important?

Giving gifts to clients, both present and future is a tried-and-true method for businesses and marketers to establish relationships and express thanks for their business. When used as part of an entire marketing or staff retention plan, gifting may be incredibly advantageous regarding ROI and satisfaction.

Gift-giving is effective due to its psychological impact. Receiving an unexpected gift creates a sense of ownership, known as the Endowment Effect, which makes recipients value it more highly. According to a study on the effects of gifting on business outcomes, this sense of ownership also fosters feelings of reciprocity and trust, making corporate gifting a powerful tool for building relationships.

Category	Benefits and Examples
For Prospects	Motivates potential customers to take action. 80% of consumers choose companies that provide individualized experiences (Instapage). Gifts can encourage purchases, service sign-ups, or discovery calls.
For Clients	Shows clients their business is valued. Encourages continued service and brand evangelism. Bring your company to the forefront, especially after long gaps. Clients with an emotional brand connection have a 306% higher lifetime value (retail study).
For Employees	Enhances employee morale and sense of value. 57% feel more valued receiving direct mail gifts. Branded, high-quality apparel can boost morale. Promotes a sense of belonging and better service delivery.
Special Occasions for Gifting	Celebrate milestones like new family members, degree completion, or home purchases. Recognize years of service, milestone achievements, and training completions. Reward employees who go above and beyond in their roles or assist colleagues.

Top 37 Unique Business Gift Ideas

Personalized Gifts

1. Personalized 8 Fl Oz. Glass Bottle

Customized Coca-Cola bottles are a great way to spread joy, as well as a cold one! Every bottle has the recipient's name, giving this classic drink a personal touch. These customized bottles are not intended for bulk ordering, making each gift unique and special.

Best Gift For: Ideal for individual clients, employees, or partners who appreciate personalized, thoughtful gifts.

2. Custom Message Fortune Cookie

Delight your recipients with custom message fortune cookies! Each cookie contains a personalized message tailored to the recipient, adding a unique and fun element to a classic treat. These cookies are perfect for leaving a lasting impression with a sweet and thoughtful note.

Best Gift For: Suitable for clients, employees, or business partners who enjoy fun and personalized surprises.

3. Personalized Luggage Tags

Add a touch of personal flair to travel accessories with personalized luggage tags. These tags can be personalized with the recipient's name, initials, or even a unique design, making it simple to identify their luggage while adding a stylish touch to their travel accessories.

Best Gift For: Ideal for clients, employees, or partners who travel frequently.

4. Personalized Grill Set

A customized grill set will improve your grilling experience. Typically, this set comes with tongs, a spatula, a basting brush, and other basic grilling tools stored in a durable case. Each tool can be personalized with the recipient's name or initials, bringing a distinctive and personal touch to their grilling excursions.

Best Gift For: Ideal for food enthusiasts, backyard chefs, and those who love to host cookouts.

5. Custom Candy Hearts

Sweeten up your gifting with custom candy hearts. These classic, colorful candies can be personalized with short messages, names, or company logos, making them a fun and memorable treat. Perfect for adding a personal touch to a sweet indulgence.

Best Gift For: Ideal for clients, employees, or business partners with a sweet tooth.

6. Custom Dartboard

A bespoke dartboard may add fun and relaxation to the office or home. This one-of-a-kind present can be personalized with the recipient's name, corporate logo, or custom design, changing a regular dartboard into a remarkable piece of decor and fun.

Best Gift For: Ideal for clients, employees, or business partners who enjoy games and recreational activities.

7. Custom Calendar

Keep your recipients organized and inspired throughout the year with a custom calendar. Personalize each month with photos, company milestones, or motivational quotes tailored to the recipient, making it a functional and thoughtful gift they will appreciate daily.

Best Gift For: This is a great gift for offices, homes, or workspaces and is great for celebrating a year of partnership or accomplishments.

Gourmet Treats

8. 4-Pack Wine Kit

Enjoy a premium wine-tasting experience with a 4-pack wine kit from In Good Taste. Known for bottling the highest-rated wine in a 187ml glass, these kits offer a curated selection of exquisite wines, perfect for sampling and savoring.

Best Gift For: Clients, employees, or business partners who are wine enthusiasts.

9. 6 Assorted Cookies

Indulge your recipients with a delectable selection of cookies from The Cravory. Each cookie, which comes in varieties such as Birthday Cake, Chocolate Chip, Cookie Monster, Lemon Bar, Salted Caramel Cream, and Red Velvet, is individually wrapped to keep it fresh and delicious.

Best Gift For: Holidays, appreciation gifts, or just to add a bit of sweetness to someone's day.

10. Cookies In A Jar

Celebrate the joy of baking with a gift from Bonjour Bakehouse that includes the dry ingredients and recipe for the ideal chocolate chip cookies. All the ingredients are beautifully layered in a jar, making it a charming and convenient way to enjoy homemade cookies.

Best Gift For: Home bakers, families, or anyone who enjoys making and sharing delicious treats.

11. 4 Assorted Brownies

Indulge in the rich, handcrafted goodness of Fairytale Brownies. These gourmet brownies are made in small batches using the finest all-natural ingredients sourced globally, including Callebaut Belgian dark chocolate. Each brownie is wrapped for freshness, ensuring a perfect treat every time. They are certified kosher and free from trans fats, artificial colors, or preservatives.

Best Gift For: Important customers or business partners need high-class and polite gifts

12. Gourmet Sweets

Delight your recipients with an assortment of gourmet sweets. From fresh fruit and gourmet nuts to cheeses, cupcakes, and cookies, there's something to please every palate. For those with heartier appetites, selections include smoked and fresh meats and ready-to-eat meals. These goodies are ideal for sharing with friends and family and make a welcome surprise in any mailbox or desk.

Best Gift For: Use as gifts for employees throughout the company during major holidays such as Halloween, Christmas, Easter, etc...

13. Culinary Box

Elevate the culinary experience with a thoughtfully curated box that includes Organic Extra Virgin Olive Oil, “Hotel Oscar Tango” Hot Sauce, Garlic & Rosemary Sea Salt, Italian Blend Herbs, and Dijon Mustard. This collection of premium ingredients is ideal for gourmet cooking and adds a touch of elegance to any dish.

Best Gift For: Food enthusiasts, home chefs, or anyone who appreciates high-quality, gourmet ingredients.

14. Wine Crate

Present an elegant and tasteful gift with this beautifully designed wine crate. It includes a carefully selected bottle of wine, fig preserves, and olives, all presented in an elegant wine gift box. This combination offers a delightful tasting experience for wine lovers and connoisseurs.

Best Gift For: Customers or partners are knowledgeable about wine and premium side dishes. This gift brings elegance and luxury

Health and Wellness

15. Virtual Fitness Class

Elevate your workout routine with a unique virtual fitness experience led by premier instructors in two unexpected and exciting locations. This innovative approach to fitness brings top-tier training to your home, ensuring you stay motivated and engaged.

Best Gift For: If you run a gym business, you can consider this gift for your students or partners

16. Meditation Subscription

Enhance mental well-being with a meditation subscription that provides access to guided sessions, mindfulness exercises, and relaxation techniques. This subscription offers a convenient way to integrate meditation into daily life, promoting stress relief, focus, and inner peace.

Best Gift For: Suitable for office workers and people who work mentally. Meditation helps them relax and calm down

17. Massage

Give the gift of relaxation with a professional massage session. This thoughtful gesture allows recipients to unwind and de-stress, experiencing the therapeutic benefits of a massage performed by skilled therapists.

Best Gift For: Suitable for people who work hard or office workers who need to stretch and relax

18. Fitbit

A Fitbit is a top-of-the-line fitness tracker that monitors physical activity, heart rate, sleep patterns, and more. It gives consumers real-time statistics and personalized insights to help them stay motivated and reach their fitness objectives.

Best Gift For: Perfect for those who appreciate technology and want to maintain an active lifestyle.

19. Small Plants

Small plants, such as succulents or desktop greenery, bring a touch of nature indoors. They are easy to care for and brighten up any workspace, adding a calming and refreshing element to the environment.

Best Gift For: Clients, employees, or business partners who enjoy nature and appreciate thoughtful, low-maintenance gifts.

20. Tree Seedling

A tree seedling is a meaningful and environmentally friendly gift that symbolizes growth and sustainability. Recipients can plant the seedlings in their garden or a designated outdoor space, contributing to a greener planet.

Best Gift For: Eco-conscious clients, employees, or business partners who value sustainability and long-term impact.

Branded Merchandise

21. Alma Mater Mug

A mug customized with the recipient's alma mater logo combines functionality with a personal touch. These high-quality, insulated mugs keep beverages hot or cold for hours and are perfect for showcasing school pride.

Best Gift For: Alumni clients, employees, or business partners who cherish their university memories.

22. Branded Football

A high-quality football featuring your company logo or brand message is an excellent gift for sports enthusiasts and casual players. It combines fun and brand visibility.

Best Gift For: This is perfect for team-building events, company picnics, or as a memorable corporate gift.

23. Branded Slippers

Comfortable and cozy slippers customized with your company logo. These soft, durable slippers are perfect for relaxing at home or in the office, offering warmth and a touch of personalized branding.

Best Gift For: Perfect for end-of-year gifts, home office setups, or a thoughtful touch to show appreciation.

24. Branded Tumblers

Branded tumblers are sleek, insulated drinkware featuring your company’s logo. Designed to keep beverages hot or cold for extended periods, these tumblers are perfect for daily use in the office or on the go.

Best Gift For: Use a useful, high-quality item to show appreciation, promote your brand, or enhance team morale.

25. Branded Clothing

Branded clothing includes shirts, jackets, or hats with your company’s logo. These items combine style and brand visibility, providing recipients with a practical and fashionable way to show their connection to your brand.

Best Gift For: Perfect for corporate events, team-building activities, or a thoughtful gesture to enhance team spirit and brand recognition.

26. Noise Canceling Headphones

Noise-canceling headphones are an advanced electronic gift designed to eliminate background noise and enhance focus. They provide a comfortable and immersive listening experience, making them ideal for noisy office environments or travel.

Best Gift For: This is ideal for clients, employees, or business partners who must concentrate in busy spaces or frequently travel.

27. Luxury Branded Swag

Luxury branded swag combines high-quality products with tasteful branding. Recent popular items include branded Away suitcases, premium insulated water bottles, and custom luggage tags. These items offer elegance and practicality, perfect for the well-traveled client who values style and functionality.

Best Gift For: This is ideal for high-value clients or business partners who frequently travel and appreciate luxurious and practical gifts.

Fun and Creative

28. A Pinata Filled with Candy

A pinata filled with candy offers a fun and playful twist on traditional gifting. Each pinata is packed with an assortment of sweets and treats, adding an element of surprise and joy to the gift-giving experience.

Best Gift For: Suitable for employees, customers, and partners with small children

29. Charitable Scratch-Off Cards

Charitable scratch-off cards allow recipients to scratch off and reveal a donation made in their name to a charity. Each card typically includes details about the chosen charity and the donation's impact, making it a thoughtful and meaningful gift.

Best Gift For: Suitable for holiday gifts, corporate social responsibility initiatives, or any occasion where you want to show your commitment to making a positive difference

30. Thoughtful Handwritten Note

A heartfelt, handwritten note can make a lasting impression by showing genuine appreciation and thoughtfulness. It can be customized to convey specific messages, milestones, or achievements, adding a personal touch that digital communication often lacks.

Best Gift For: This gift is ideal for expressing gratitude to clients, recognizing employee accomplishments, or nurturing business relationships with personalized and sincere communication.

31. Fun Desk Items

Fun desk items can add personality and joy to the work environment. These can range from quirky office supplies to stress-relief toys, decorative items, or even small plants that brighten the workspace.

Best Gift For: This is perfect for employees, clients, or colleagues who spend a lot of time at their desks and can use extra cheer and creativity in their daily routines.

Local and Charitable

32. Local Products

Gift local products to showcase your area's unique flavors and craftsmanship. These include artisanal foods, handmade crafts, locally roasted coffee, or regional specialties that reflect your community's culture and talent.

Best Gift For: This is ideal for clients and partners who appreciate quality and uniqueness or employees who want to foster a sense of community and support for local businesses.

33. Local Pacific Northwest Gifts

Celebrate the unique charm of the Pacific Northwest with a gift box filled with local delights. This box includes small-batch snacks like buttery toffee, crisp biscotti, trail mix, and gooey caramels, complemented by a field guide, a scented custom logo candle, and stickers. It's a curated experience that brings the region's essence to your recipient.

Best Gift For: This is perfect for clients, partners, or employees who are connected to the Pacific Northwest or would appreciate a taste of its local flavors and scenic beauty.

34. Gifts From the Big Apple

Experience the essence of New York City with this sleek, luxury corporate gift box. It includes Martin’s pretzels and gourmet coffee by BKG for a taste of NYC, a cozy branded mug, and a soothing face mask by Alder New York for relaxation. A gold coffee scoop adds a touch of elegance, all presented in stylish matte black packaging.

Best Gift For: This is ideal for clients, partners, or employees who have an affinity for New York City or appreciate high-end, sophisticated gifts that capture the spirit of the Big Apple.

35. California Gifts To Share the Sunshine

Bring a touch of The Golden State to your recipients with this vibrant gift box. It features Dardiman’s orange crisps, caramel popcorn, and gourmet gummy bears for a taste of California. The gift box includes a luxurious custom logo blanket and a decadent custom logo candle by PF Candle Co. to complete the sunshiny experience.

Best Gift For: Ideal for events in California or as a warm, sunny reminder of the state’s charm.

Sports and Outdoors

36. Sports Team Jersey

Show your team spirit and appreciation with a custom sports jersey. Whether it’s for a major league team or a local favorite, this gift allows recipients to display their loyalty proudly. To add a unique touch, jerseys can be personalized with names or special messages.

Best Gift For: This is ideal for clients, partners, or employees who are sports enthusiasts or fans of a particular team.

37. Multi-Tool

A versatile and practical gift, the multi-tool combines several essential tools into one compact, portable device. It's a handy gadget for everyday tasks or emergencies with features like pliers, screwdrivers, knives, and more. Custom engravings or branding can add a personal touch.

Best Gift For: This is ideal for those who enjoy outdoor activities and DIY projects or simply value having a reliable tool.

Business Gift Giving For Inbound vs. Outbound Prospecting

Prospecting Type	Gifting Strategy	Examples
Inbound Prospecting	Use automated gifting to enhance the prospect's experience. Send digital or physical gifts to accompany informational content.	Coffee eCard with digital content. $10 lunch gift card with a physical information packet.
Outbound Prospecting	Strengthen initial connections with small gifts. Use gifts as follow-ups to successful interactions. Personalize gifts to cut through noise and inbox clutter.	Small eGift card to encourage replies. Thoughtful gift to follow up on a phone call or email.

Business Gift-Giving Laws You Need To Know

Corporate gift-giving policies vary widely, but most share standard guidelines to ensure compliance and avoid ethical pitfalls. When reviewing a company’s gift policy, it typically addresses:

Internal Gifting: Guidelines on who within the organization can receive gifts and under what circumstances they are appropriate or inappropriate.
External Gifting: Rules for giving gifts to individuals outside the organization, including when and how appropriate.
Receiving Gifts: Policies regarding accepting gifts from coworkers, superiors, direct reports, and external parties.
Gift Categories: Definitions for "Generally Acceptable," "Generally Unacceptable," and "Unacceptable" gifts.
Monetary Limits: Maximum allowable value for gifts.

Generally Acceptable Gifts

Acceptable gifts often include:

Low-value items with the company logo (e.g., branded squeeze balls).
Meals shared with business contacts.
Perishable gifts like ice cream sandwiches.
Some policies also require supervisor approval for gifts, so check if this is necessary.

Unacceptable Gifts

Gifts that are generally not permitted include:

Gifts to government officials.
Lavish or high-value items.
Multiple quantities of the same gift.
Gifts that could be considered bribes or intended to influence business or governmental decisions.

Corporate policies often prohibit:

Soliciting gifts or charitable donations from others.
Sending gifts that could be misinterpreted as a bribe, even if accompanied by a personalized note.

Constantly review and understand legal requirements and company policies regarding gift acceptance and reporting to ensure compliance. If you have any doubts, consult with your company’s legal or financial advisors.

How to Choose a Business Gifting Platform

Selecting the right business gifting platform is crucial for maximizing the impact of your corporate gifting strategy. Here are crucial considerations to help you choose a service that matches your needs and goals:

Corporate Gifting Use Cases

Understand the platform's typical applications and expected outcomes. See case studies or examples demonstrating how the service has benefited other companies. A versatile platform should support effective gifting at every customer journey stage, from lead generation to client retention.

Corporate Gifting Services

Evaluate the range of services offered, including packaging, shipping, sourcing, logistics, and reporting. A comprehensive service suite can reduce your in-house workload. Also, assess the platform’s customer service and support for post-send issues to ensure a smooth experience.

Gifting Platform Integrations

Choose a platform that works easily with your current CRM or marketing automation tools. Effective integration helps close the loop for data and ensures smooth operation within your current workflows. This compatibility is crucial for measuring campaign performance and maintaining efficiency.

Final Words

The right gift can be a powerful tool for building and nurturing relationships. Choosing gifts that reflect your brand values and impress the recipient is essential. With the business gift ideas in this blog, we believe you will find the right gift for your business. Stay creative, make meaningful connections, and let your gifts speak volumes about your appreciation and commitment.

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