A Bold New Era for The4: Buy Direct, Save Big, and Earn!

A New Milestone for The4: Why We Are Going Direct

Starting July 1st, Envato is finally letting theme authors sell across multiple platforms, ending the old exclusivity rules. This is a huge deal for us at The4. It means we can expand our sales channels and connect much more deeply with our creators. You can read all about these updates in Envato's official announcement.

Why Buy Direct from the New The4.co Store?

Purchasing themes directly from the source offers unprecedented flexibility, faster development cycles, and cost efficiency. It establishes a direct line of communication between your business and our core engineering team.

1. Priority Support & Direct Access to Developers

In the past, we couldn't always provide 100% perfect support to all our Envato customers - largely due to platform limitations, rigid processes, and team constraints.

But things have changed! When you purchase a theme directly from our official site at The4.co, you gain access to our live chat right on the page. Our dedicated and passionate customer support team is online 24/7, ready to answer every query.

Best of all, you don't have to wait around for hours anymore. When you request support through The4.co, you are connected directly to our core development team. These top-tier experts will help you build and launch your site in just a matter of minutes.

Want to get to know us better? Meet our developer team right here!

2. Instant Updates & Blazing-Fast Performance

The4.co will be the very first place to get our latest updates when you purchase a theme directly through The4.co, you will receive your theme-kit instantly, much faster than buying from any other platform!

Plus, when it comes to new updates from The4, you will be the first to know, while unlocking exclusive offers dedicated solely to our loyal customers.

3. Better Deal Offer: Only on The4.co

Unlike Envato, which has strict limitations on discount codes and arbitrary price drops, our official website gives us the ultimate freedom to offer promotions without marketplace fee deductions. This means we can pass those savings straight on to you!

We guarantee that theme prices on The4.co will be significantly lower than on any other marketplace. On top of that, we will regularly run exclusive "Golden Hour" flash deals that you can only find right here on our site.

Celebrating the Launch: Exclusive 1/7 Discount Code

• The Grand Opening Event: To celebrate this new chapter on July 1st, we are giving back to our amazing community with an exclusive launch offer.
• The Promotion: Get 15 OFF all The4 original themes (use code SALE15 at checkout) for your direct purchases on our site.
• Urgency & Availability: This exclusive discount is a limited-time offer running for one month only, expiring at the end of July. Please note that there are only a limited number of slots available at this special price, so grab yours before they run out! 

For Agencies & Freelancers: Introducing The4 Affiliate Program

We are officially rolling out our newly streamlined Affiliate Program to reward our loyal agency partners and web developers. This program allows you to easily turn your client recommendations into a steady stream of recurring revenue.

How The4 Affiliate Program Works

• Step 1: You need to submit your theme licenses through our affiliate system.
• Step 2: We verify your purchases and calculate your monthly tier and cashback rate.
• Step 3: Receive confirmation and payment details via PayPal.
• Step 4: Collect your cashback and continue earning more each month.

Best The4 Themes Ready for Direct Purchase on July 1st

Our new storefront launches with our absolute best-selling, AI-optimized, and conversion-ready layouts. Here are the top theme templates you can grab directly on July 1st using your launch coupon.

1. Ecomus

Theme Overview

Launched in 2024 by The4, Ecomus has rapidly evolved into a powerhouse for e-commerce stores. Fully optimized for the latest Shopify 2.0 standards, the theme has received numerous major updates, including its Version 2.0 / OS 3.0 Theme Block.

Available at a highly competitive one-time purchase price of $88 (with lifetime updates), Ecomus has already secured over 5,800+ sales, making it one of the fastest-growing and most trusted Shopify templates on the market.

Highlight Features

• Mobile-1st Experience: With >78% of online shoppers ordering directly from their smartphones, Ecomus was built from the ground up with a mobile-first philosophy. It delivers lightning-fast loading speeds and a flawless user interface tailored for smaller screens. From intuitive mobile bottom navigation to seamless touch-friendly filters, it is engineered to maximize mobile conversion rates.
• One-Click Import & Update via EcomRise: Ecomus eliminates the technical headache of setting up and maintaining a store. By integrating with the EcomRise app, merchants can instantly import full demo layouts with a single click. Furthermore, keeping the theme up to date with the latest features and patches is entirely seamless, requiring just one click without risking your live store's customization.
• Advanced Product Filter & Swatches: Provide a frictionless shopping experience without paying for expensive third-party apps. Ecomus includes a powerful built-in product filtering system that allows customers to sort by attributes, tags, and variants effortlessly. Combined with dynamic visual product swatches (for colors, sizes, and materials), shoppers can find exactly what they want in seconds.

2. Unsen

Theme Overview

Unsen is a complete multipurpose Shopify solution crafted specifically for modern e-commerce brands. Built with an absolute focus on aesthetic perfection and seamless usability, the theme is fully optimized for the latest Shopify 2.0 standards, delivering an elite, app-like storefront experience right out of the box.

As a highly acclaimed best-seller, Unsen has already earned the trust of over 25,000+ merchants globally, boasting a near-perfect community rating of 4.98/5.00 from more than 2,000 reviews. Available for a competitive one-time investment of $79 (with zero recurring monthly fees), it eliminates the need for costly third-party subscriptions while natively driving conversion rates.

Highlight Features

• 40+ Prebuilt Demos – Ready to Launch Across Every Niche: Skip the tedious setup process and go live in minutes. Unsen offers a vast library of over 40+ stunning, industry-specific storefront layouts spanning fashion, electronics, furniture, and cosmetics.
• Mobile-First Experience: With mobile traffic dominating global e-commerce, Unsen is engineered from the ground up to deliver a flawless mobile experience. It provides visitors with an intuitive, app-like shopping interface on smaller screens, utilizing fluid touch-friendly layouts and smooth animations. From seamless browsing to a frictionless mobile checkout, it is meticulously designed to double your mobile conversion rates.
• Smart Cart Layout: Maximize your Average Order Value (AOV) directly from the shopping cart. Unsen's intelligent sliding mini-cart eliminates unnecessary page reloads and features conversion-boosting triggers. With built-in features for dynamic upselling, cross-selling, and visual progress bars for free shipping thresholds, it effortlessly nudges customers to add more items to their order before checking out.

3. Kalles

Theme Overview

Kalles by The4 is a prime-quality, premium multipurpose Shopify theme designed specifically for modern e-commerce brands looking to build a beautiful, high-converting storefront. Fully optimized for the latest Shopify 2.0 standards, Kalles focuses heavily on speed, SEO performance, and an elite user experience right out of the box.

As a power-elite best-seller, Kalles has earned massive trust from the global merchant community with over 25,000+ sales and a perfect 5.0/5.0-star rating. Available for a one-time investment of $89 (with zero recurring monthly fees), it natively replaces dozens of expensive third-party apps. By including built-in premium features like dynamic bundles, smart filters, and advanced mega menus, Kalles saves store owners over $2,358+ annually while driving a powerful 8.05% lift in average conversion rates.

Highlight Features

• 60+ Stunning Prebuilt Demos: Go live in minutes with a massive library of over 60+ industry-specific storefront layouts. Whether you are selling fashion, electronics, furniture, jewelry, or food, Kalles provides a ready-to-use, professional design tailored perfectly to your niche.
• All-in-One Conversion Booster (Save $2,358/Year): Eliminate the need for costly app subscriptions. Kalles comes packed with built-in sales-driving tools, including Countdown Timers, Trust Badges, Frequently Bought Together widgets, Product Bundles, and Exit-Intent Popups - all designed to maximize your revenue seamlessly without slowing down your site.
• Advanced Media Showcase (Video, 360° & 3D): Give your customers the ultimate shopping confidence. Kalles fully supports immersive product displays, allowing you to showcase items using high-quality product videos, 360-degree views, and interactive 3D models to create a polished, professional, and trustworthy brand image.

4. Gecko

Theme Overview

Gecko by The4 is a top-tier, high-converting multipurpose Shopify theme built for modern e-commerce brands who looks to deliver a flawless shopping experience. It seamlessly blends minimalist, stunning aesthetics with robust feature sets to maximize storefront performance and boost sales natively.

Available for a one-time investment of $99 (with zero recurring monthly fees), Gecko acts as an all-in-one replacement for multiple expensive third-party plugins, saving merchants up to $1,170 annually. Backed by over 500+ glowing reviews on Trustpilot, it is a proven, high-ROI solution engineered to scale your online business effortlessly.

Highlight Features

• 40+ Ready-to-Use Demo Pages: Launch your online storefront in record time. Gecko provides a massive library of over 40+ pre-designed homepages tailored for diverse niches, including Fashion, Organic Skincare, Pet Supplies, Yoga, and Home Accessories, giving you a professional look right out of the box.
• 6 Months of Free EComposer Standard ($114 Value): Seamlessly craft complex and highly customized layouts. Gecko comes bundled with a 6-month free plan for the EComposer Page Builder, allowing you to design any page or custom section using an intuitive, code-free drag-and-drop editor.
• All-in-One Sales Booster (Save $1,170/Year): Eliminate costly app subscriptions that slow down your site. Gecko features built-in premium tools designed to drive urgency and conversions, including Advanced Product Filters, Quickview, Stock Notifications, Countdown Timers, and Trust Seals.

5. Elessi

Theme Overview

ELESSI - Responsive Shopify Theme is one of the most professional and highly-rated fashion Shopify themes by The4, trusted by thousands of clothing brands and boutique owners worldwide. Built for modern fashion stores, lifestyle brands, and apparel retailers, Elessi empowers you to create any layout, any style, and any shopping experience—with its signature elegant, conversion-focused UI/UX, now faster and smoother than ever before.

Highlight Features

• Clean & Minimalist Demos: Launch your online store in minutes using Elessi’s versatile library of pre-built niche layouts. Perfectly tailored for fashion, organic foods, cosmetics, furniture, and more, every design focuses on a "mobile-first" approach to ensure your brand looks stunning and professional on any device.
• Blazing-Fast Speed & Performance: Renowned as one of the most lightweight themes developed by The4, Elessi is heavily optimized to eliminate code bloat. Fast page loading times not only improve your Google SEO rankings but also drastically reduce bounce rates, keeping impatient shoppers engaged.
• Built-In Conversion & Upsell Tools: Maximize your average order value (AOV) without slowing down your website. Elessi comes fully packed with revenue-driving features, including Countdown Timers, "Frequently Bought Together" product bundles, smart cart drawers, and exit-intent popups, saving you from costly app subscriptions.

6. Molla

Theme Overview

Molla by The4 is a premium, multi-purpose Shopify template built for modern e-commerce stores that demand a clean, professional, and high-converting storefront. Fully responsive and mobile-optimized, Molla is engineered with top-tier coding standards to deliver blazing-fast loading speeds, boasting an impressive 94% PageSpeed score right out of the box.

Trusted by over 1,800 + happy customers, Molla provides an exceptional user experience without requiring technical expertise. It eliminates the need for expensive third-party plugins by offering a robust suite of built-in marketing tools, giving store owners a highly scalable platform to grow their revenue effortlessly.

Highlight Features

• 34+ Ready-to-Use Demos: Easily launch your online store in record time with a rich library of over 34+ pre-built homepage layouts. From fashion, electronics, to furniture and cosmetics, Molla offers beautifully tailored, niche-specific designs that fit your brand perfectly.
• Built-in Marketing & Conversion Boosters: Maximize your sales natively without slowing down your website. Molla comes packed with powerful conversion tools, including Product Hurry Countdowns to build urgency, Product Trust Seals for secure shopping, and Grouped Products to drive up your average order value easily.
• Advanced Smart Shopping Experience: Deliver a seamless and modern journey for your customers. With features like Predictive Search, Ajax Filters, and Quickview Popups, shoppers can easily find, filter, and preview products instantly without frustrating page reloads.

FAQs (Frequently Asked Questions)

Q1: Can I migrate my existing Envato theme license to the new The4.co site? 

There is no need to migrate your license. Envato and The4.co are simply two different sales channels for the same high-quality products. Whichever platform you choose, your theme licenses will be managed in one centralized place for your convenience.

Q2: How do I sign up for the Affiliate Program if I am already an agency partner? 

If you are an agency partner, signing up for our Affiliate Program is quick and seamless. Simply log in to your partner dashboard, guide to the "Affiliate Program" section, and click "Join Now" to activate your affiliate links and start earning commissions. 

Q3: Are the themes sold directly on The4.co identical to the ones on Envato? 

Yes, absolutely! The themes sold directly on The4.co are identical in features, quality, and updates to the ones available on Envato. However, purchasing directly from The4.co allows you to enjoy exclusive discounts, better deals, and flexible pricing options that you won't find anywhere else.

Final Thoughts

Choosing where to invest in your business tools matters. By bringing our themes directly to The4.co, we are cutting out the middleman to give you a faster, more affordable, and completely friction-free experience. From instant theme-kit updates to direct 24/7 access to our core development team, buying directly from the official source ensures your website gets the premium care it deserves.

Don't miss out on our exclusive limited-time discounts, which are live for this month only. Upgrade your workflow and explore our themes in action today!