Store Setup

A launch-ready Shopify store, set up by Shopify specialists

The4 is the studio behind themes used by 48,000+ merchants, rated 4.97★ across 4,200+ reviews. Our Store Setup service gets your Shopify store built right from day one — theme installed, configured, and ready to sell — so you skip the trial-and-error and launch with confidence.

You bring the products and brand. We handle the setup.

Best for

• New merchants launching their first Shopify store
• Sellers migrating to Shopify who want it done correctly
• Anyone who wants to launch fast without learning every setting first

What's included

• Theme installation and configuration (The4 or your chosen theme)
• Homepage and core page setup (home, collection, product, about, contact)
• Up to 20 products imported and organized into collections
• Navigation menus, header, and footer setup
• Essential settings: shipping, taxes, payments configuration guidance
• Mobile responsiveness check across key pages
• Basic on-page SEO setup (titles, meta, structured headings)
• Handover walkthrough so you can run the store confidently

What's not included

• Custom theme design or development (see Web Design and Theme Customization)
• Paid apps or third-party subscriptions (we recommend, you own the accounts)
• Product photography and copywriting
• Ongoing marketing or ad management

How it works

1. Brief and quote — You share your products, brand, and goals. We confirm scope and a fixed price.
2. Set up — We install and configure your store, pages, and products.
3. Review — You review the store on a preview before launch.
4. Revisions — One round to adjust the details.
5. Launch and handover — We go live and walk you through running it.

Turnaround: typically 1–2 weeks depending on scope, confirmed before we start.

Why The4

• The studio behind themes trusted by 48,000+ merchants worldwide
• 4.97★ support rating across 4,200+ reviews
• 7 years building exclusively for Shopify
• We set up stores the way we build themes — clean, fast, and easy to manage

Frequently asked questions

How much does it cost?
Store Setup starts at $500. Final price depends on your catalog size and configuration needs — confirmed in writing before any work begins.

Do I need to buy a theme first?
No. We can set up on a The4 theme or a theme you already own. We'll recommend the best fit for your scope.

Can you import my products?
Yes. Store Setup includes up to 20 products. Larger catalogs can be quoted separately.

What do you need from me to start?
Your product information, brand assets, and access to your Shopify account. We guide you through the rest.

Will I be able to manage the store myself afterwards?
Yes. We include a handover walkthrough so your team can run and update the store confidently.