Privacy Policy
Last updated: June 12, 2026
This Privacy Policy explains how The4 (“The4”, “we”, “us”), operated by Gravio LLC, collects, uses and protects your personal information when you visit the4.co (the “Website”) or purchase our themes, apps and services. By using the Website, you agree to the practices described here.
1. Who we are
The Website is operated by Gravio LLC, 1500 N Grant St Ste N, Denver, CO 80203, United States. For any privacy question, contact us at support@the4.co.
2. Information we collect
We collect: (a) information you provide — such as your name, email address, billing details, store URL and any content you share with our support or services teams; (b) transaction information when you purchase a product or service; and (c) technical and usage data — such as IP address, browser type, device information, pages viewed and referring URLs, collected automatically through cookies and similar technologies.
3. Cookies and analytics
Our Website uses cookies and similar technologies for essential functionality, security, preferences, analytics and marketing. We and our service providers (including Shopify and analytics providers) use these to understand how the Website is used and to improve it. Where required by law, we request your consent through our cookie banner, and you can manage non-essential cookies through it or your browser settings.
4. How we use your information
We use your information to: provide and deliver products and services; process payments and orders; provide customer support; operate, secure and improve the Website; prevent fraud and abuse; comply with legal obligations; and — where permitted — send you product updates, offers and newsletters (you can opt out at any time).
5. Legal bases (EEA/UK)
Where the GDPR applies, we process personal data on the basis of: performance of a contract (to deliver your purchase or service), our legitimate interests (to operate, secure and improve our business), your consent (for non-essential cookies and marketing) and compliance with legal obligations.
6. Sharing and service providers
We do not sell your personal information. We share data only with trusted service providers who process it on our behalf and under appropriate safeguards, including: Shopify (e-commerce platform and hosting), payment processors (to take payment), email and communication providers, and analytics providers. We may also disclose information where required by law, court order, or to protect our rights, our users or the public.
7. Data retention
We retain personal information for as long as needed to provide our products and services, comply with legal, tax and accounting obligations, resolve disputes and enforce our agreements.
8. International transfers
We operate from the United States and may process data in countries other than your own. Where required, we use appropriate safeguards for international transfers of personal data.
9. Your rights
Depending on your location, you may have the right to access, correct, delete or port your personal data; to object to or restrict certain processing; and to withdraw consent. If you are in the EEA/UK (GDPR) or California (CCPA/CPRA), these rights may apply to you, including the right not to receive discriminatory treatment for exercising them. To exercise any right, contact support@the4.co; we may need to verify your identity before responding.
10. Security
We use reasonable technical and organizational measures to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
11. Children
Our Website and products are not directed to children under 16, and we do not knowingly collect their personal data.
12. External links
The Website may link to third-party sites. We are not responsible for the privacy practices or content of those sites; please review their policies.
13. Changes
We may update this Privacy Policy from time to time. The “Last updated” date reflects the latest version, and significant changes will be posted on this page.
14. Contact
For any questions about this Privacy Policy, contact us at support@the4.co.
