It’s been a turbulent year for businesses all over the world. However, that’s not the case for everyone…Ecommerce merchants were experiencing a record-breaking 2020. While most of the world has been confined to their homes due to COVID-19, its impact has driven consumers online and accelerated the growth of eCommerce by 5 years.
In fact, online conversion rates increased by nearly 9% in 2020 – that’s the same level usually seen during big eCommerce holidays like Cyber Monday or Black Friday.
And, in particular, cross-border eCommerce is witnessing a huge surge. This is precisely why adding multiple languages to your Shopify store ensures your new potential customers understand your website and can effortlessly make a purchase.
After all, 60% of people hardly ever buy on English-only websites if they’re not a native speaker. So with that in mind let’s take a look at 4 excellent Shopify translation apps so you can choose which one is right for you.
ConveyThis has created a simple shopping language switcher that takes the guesswork out of you. You can simply download and install the Shopify localization plugin from the app store and it will instantly make your store in multiple languages.
Integrate ConveyThis into your Shopify site and translate it into 92 languages. Increase your ROI and online sales.
Zero-day compatible. No investment in infrastructure. Further development is not required. Secure cloud structure.
Pricing: Free version available for 1 language and 2500 words. From $5 per month for 1 language and 10,000 words
Without the need for code or the developer’s help, Weglot is a simple-to-install app that detects, translates, and displays the content of your Shopify store, removing the pain of having to manage multiple websites for multiple markets.
With the first layer of machine translation, Weglot gives you full post-editing control. Collaborate with teammates, order professional translators from the Weglot dashboard or choose to leave the machine translations as is. Choose to edit your translations by URL through a translations list or visually on a live preview of your store.
From your product descriptions to your checkout and even content coming from outside your website (e.g. a review plugin), nothing is left untranslated. Even the content you can’t see, like your metadata!
Multilingual SEO ready – Weglot takes care of adding Hreflang tags so you’ll be indexed by search engines for your new target markets.
Pricing: Starting from €9.90 a month for 1 language and 10,000 words. The free version is available in 1 language and 2,000 words. A 10-day free trial is also available.
GTranslate is a Shopify translation app that uses Google Translate and Bing to translate and display the content of your store.
To access the full capabilities of this app you’ll need to purchase the paid plan. This includes editing your machine translations and certain multilingual features.
When using the paid version you’ll get access to a personal dashboard where you can manually edit your machine translations and track several translation statistics. Translations are managed visually through an in-context editor.
Pricing: $7.99 a month for unlimited words and 1 language. The free limited version is available.
Langify, another popular Shopify translation app, takes care of the displaying side of website translation. It doesn’t provide any form of machine translation so it means there will be an additional cost from your side in terms of providing the translation and the overall process is less automated than Weglot or GTranslate.
Key features include automatic language redirection, a separate domain for each language, plus multilingual SEO capabilities with Hreflang tags and the option to translate metadata.
Note, that the checkout process can’t be fully translated – so the checkout page and notifications will remain in the original language of your store.
Pricing: $17.50 a month.
When you wish to expand globally, your new clients will want your website to be in their native tongue. That is why one of the numerous Shopify multilingual applications is required for your store. These will assist you in increasing the profitability of your website. Which of the many alternatives available to you would you choose?