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Shopify, WooCommerce or Magento: How to Choose the Right Platform

Launching an e-commerce site has become a whole lot easier since the emergence of various e-commerce builders. However, it has made it harder to choose the right Ecommerce platform. With most consumers opting for online shopping, it is crucial to have an e-commerce store for your
business.
If you want to create your very own online store, there are three names that you must have come across. They include Shopify, WooCommerce, and Magento. They are by far the most popular platforms for launching an online store.
To help you choose the right platform, we take a close at each platform and how you can make the final choice.

1. Shopify

ecommerce platform

One of the most used online store builders is Shopify. Trends reveal that it holds an astonishing 21 percent market share. Shopify has grown rapidly over a short period of time. The best thing about the site is that it provides users with an excellent streamlined approach to creating an e-commerce site.

On top of this, Shopify does not require users to download any software or find a hosting provider as everything is included. This means that you benefit from high-quality service wherein automatic site backups, built-in CDN, and unlimited bandwidth are included.

Moreover, Shopify updates and maintains the software so that you do not need to do anything, unlike WooCommerce and Magento. Thus, you can create an account, choose a premium Shopify theme, and begin adding all your products. You also have the option to include a custom domain name.

Most Shopify themes offer a ton of options and come with customization capabilities. Shopify provides a truly user-intuitive interface. Users can rejoice knowing that they do not need to touch even a single line of code. Similarly, developers can make custom tweaks by editing CSS and HTML. 

Another pro of using Shopify is that many of the themes also support blogging if you are interested in content marketing and are working with a Digital Marketing Houston TX to improve your online presence. 

In addition to the above, the Shopify App Store is home to thousands of amazing apps that can be used for various purposes such as accounting, variable shipping rates, automatic currency conversions, drop-shipping, and live chat. 

To start using Shopify, you can choose from any of the three plans.

  • Basic Shopify ($29 Monthly)
  • Shopify ($79 Monthly)
  • Advanced Shopify ($299 Monthly) 

The only downside to using Shopify is the simplicity, as users do not have the option to completely edit the underlying code. 

2. WooCommerce

WooCommerce is another excellent platform that you can use to launch your online store. It has a whopping 22 percent market share. Instead of being a one-stop solution, it is a WordPress plugin. This means that your website will need to be WordPress-powered to use it.  

Similar to WordPress, WooCommerce tends to be free. However, you will need to get premium extensions for creating a fully functional site. WooCommerce offers out of the box functionality. 

Once you have installed it, you can start uploading products and include specifications, variables, prices, descriptions, a shopping cart, and images. WooCommerce has a highly convenient setup wizard that will help you set up the desired shipping zones, payment processors like PayPal or Stripe, and more.  

WooCommerce also provides plenty of tools that let you add shopping rates and taxes to purchases. What makes it truly stand out is its user-intuitive interface. WordPress users will have no trouble using the site as they will feel at home.  

With WooCommerce, you get to benefit from a seamless experience like none other. The standard WordPress dashboard controls everything, from creation to customization and the handling of orders. But, it is not as powerful as Magento. 

3. Magento

Magento is an amazing e-commerce site builder that started in 2008 and has a 9 percent market share. To use Magento, you can either install their free, open-source software or purchase an Enterprise Edition, which costs $22,000 or more.  

As the Enterprise Edition can be quite expensive, we are looking at the free edition. However, to use the Community Edition, you will have to do some learning if you are not a skilled developer. If your coding skills are weak, it might be best that you look else.  

For installing Magento, users have to find their own hosting account. To determine the design for your site, you need to download themes and choose from extensions to improve functionality. 

Please note that themes and extensions can be very costly. Themes and costs can cost over $300. This is why you should be prepared to spend when using Magento. The platform is very complex and has a lot to offer. However, you will need a developer to help you navigate it. 

The Magento Core provides you with everything that you could possibly need, from setting up shopping carts to including extensions. Magento is easily the most powerful e-commerce platform. However, coding knowledge is crucial to making the most of this behemoth.  

How to Make the Final Decision?

Source: https://trellis.co/blog/magento-vs-shopify-vs-woocommerce-platform-comparison-infographic

There are many things that need to be considered to decide which platform to use. Now that you have examined Shopify, WooCommerce, and Magento, the following tips will help you make that final decision. 

  • If you have limited coding skills, the fastest way to create your e-commerce store is by using Shopify, as it is a minimal fuss site.
  • If you have more resources at your disposal and want to use the most powerful platform, you should choose Magento.
  • If you do not mind learning things as your business grows, WooCommerce is your best bet.

Create an Ecommerce Store Using the Right Platform

There is no specific platform that is right. Instead, you need to ask yourself what is right for you. Once you have gone over the post, you will have no trouble deciding which platform to use. 

Remember, each platform is right, depending on your needs. Therefore, we want you to let us know which platform you find the best.

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