Hi, welcome back to get started professional sales with Shopify in just 15 minutes. I'm so sorry for letting you wait. Are you done with the part I? Is it accessible to you? Now, we'll go to the second part to completely understand how to start your business
The second day: Build sales website with Shopify
1. Minimalist store design for search and purchase
Your Shopify store is designed to be messy; the risk of losing customers is very high. Customers often feel uncomfortable and tend to not trust the store when the website interface is too bad or makes it difficult to find and buy products. Some common errors of Shopify websites like lack of clear value proposition, lack of product descriptions, and confusing navigation. Besides, you can also make some mistakes about how to organize e-commerce sites such as: Not segmenting each product group, placing too many products on one page, there is no balance between text and image. These are things that you should consider and fix to minimize consumer purchases. Using a different and more attractive theme can be a great suggestion!
2. Post products
After we have found the product to do business, we proceed to post products to Shopify. Getting products on the website is not difficult. However, at the stage of publishing products, you should keep in mind some of the following issues:
- Title for the product: Must contain keywords about products that customers will search.
- Write a description of the product: This time you should be very polished and careful because it makes a lot of decisions about the psychology of customers. Do not copy on Aliexpress but you only get the parameters on it. You can refer to other sales sites or hire writers.
3. Change domain name
Although Shopify provides a domain name with store-name.myshopify.com form, customers will be afraid to buy products when they see the domain name with 3rd party brand. Therefore, it is best to buy a domain name to customers are easy to identify. At the same time show their professionalism and eliminate customers' concerns. There are 2 ways to buy domain names:
- Buy directly through Shopify
- Buy from domain name providers like GoDaddy, NameCheap
4. Add logo and Favicon
Do not let customers forget you because the words are hard to remember. Instead of just leaving the store name, help them easily remember you with an impressive logo icon and express your own nature.
5. Add a review for the product
According to Internet Retailer magazine, the rate of e-commerce conversion can increase significantly from 14 to 76% when the store has integrated product evaluation function. This result originates from 2 causes:
-"88% of customers believe in website reviews as they believe in word of mouth."
-"72% of customers decide to buy products after they read good reviews of products."
Getting potential customers to your website is not easy. So don't let them leave, use the power of reviews to motivate them to buy. Here we will guide you on how to use the Ali Reviews app to get thousands of reviews directly from AliExpress to your website. This is the simplest way to help you create strong reliability for the product.
6. Support for search engine optimization (SEO)
Allowing product evaluation increases the content and user interaction on a page. Besides, this also increases the likelihood of obtaining long tail keywords. Here, your sales page is basically completed, now you just need to optimize your website to attract customers and help them easily find you on search pages, and support better for your marketing strategies later.
- Optimize page titles and descriptions
- Add and optimize blog posts
Day 3: Introduce products
So now we have a booth, have a suitable product. The next is to introduce potential customers through free and effective channels. Here are two ways of selling currently very effective.
1. Influential marketing strategy based on Influential People (Free Marketing: Influencers)
This is a very effective and wise approach to customers based on people with great influence on social networks. They often have great reputations and followers, so every product introduced always has a high success rate
You create an impressive Instagram Profile. Update photos regularly to attract more followers. Instagram users are growing fast and this social network mainly shares short images and videos, so it is very suitable for advertising your products.
3. Send an email reminding potential customers from the order drop rate
This email aims to pull customers back to the Shopify website from a dropped order. Accordingly, the content must be convincing for customers to take the last step in the purchase because they had previously intended to buy the product. This email information should contain the following issues: The list of products customers have missed, the last time customers gave products to the cart, warned customers that the product would be sold out quickly, the link To the website's cart, ... to stimulate them to return to the website and complete the order. Interact with Shopify website visitors
You do not need to ask visitors to leave information for you to interact with them via email. There are many ways for shop owners to communicate directly with potential customers. You can do the following to increase the interaction between you and your customer: Navigate customers to access your store on social networks. Encourage them to access Instagram because you own a stunning set of products. Actively manage and interact with users on Facebook. Highlight the tracking button on the homepage of the sales website. Do everything above so stand out and be more familiar with your users by writing articles. You should add more blog posts more often to connect with customers, and increase website rankings as well as positively impact SEO.
So I showed you how to selling on Shopify. Please follow every step that I have demonstrated. I believe you will succeed. This is the formula that I applied in the early days of getting acquainted with the online business. Nothing is easy, but it is not too difficult to succeed right? What you need to do is Action right after the end of this lesson.
Thank you for reading!