Tip 1: Sell products that customers can customize themselves
If you want to sell somethings, emotions are key. They're even more important when it comes to print-on-demand compared to normal drop shipping. So let's take a standard prop a camera lens travel mug. Let's suppose you decided to list this item in your store. You could write a product description like this one here that lists all the features it has
. But this product description would convert much better.
Why? Because it describes how this mug would benefit your life by being able to pull pranks and wow people with how realistic it looks.
People do not buy this mug because it's made out of food grade plastic, they buy this mug because they want to see the hillarious look of people's faces when they drinking out of a real camera lens.
If you're able to inspire emotions in a customer whether it's adoration envy, jealousy, humo. It will increase their desire to buy which will thus increase your conversation rate. And this is especially important when it comes to print-on-demand, because if we're gonna be brutally honest, they're quite expensive to buy in the first place. Fox example, let's take this camera lens travel mug here and use this as a comparision
If you wanted to buy it on AliExpess,it would cost you less than $7, pretty cheap, right?
So because it's so cheap to start with, you can put a huge markup on the price in your store for big profit margin. But if you wanted to buy a custom print-on-demand travel mug from Printify, it would be $16 and nine cents
and that's if you're a premium member so the higher price means you don't get to put as much as of a mark-up on it, which means that you make less money, right?
Like any business model out there, print-on-demand has its own advantages and disavantages. One of the disavantages is the higher cost to purchase the item for the customer but one of the advantages is that you can get much higher conversion rates because you can super customize a product to what the customer truly wants by being super targeted to what the customer really desires, you trigger their emotions and you can sell items for a premium higher price. And you know what makes a product super targeted? One that customers can customize themselves.Yes, there are print-on-demand services that allow cusromers to either engrave an item with a custom message or upload their own photos and this happens automatically with out you having to do anything.
Tip 2: Use an App to get customers to buy more such as bundle, discounts.
If the customers buy more than one item, they can get a discount. Check out the free Nitro Bundle App here
The app will automatically calculate and apply the discount
Let's think about this lovely pillow who sees a throw pillow like this one being advertised in their Facebook feed. They might think, ooh, I could add this to my couch for a fun twist. But when they come to your store and see that they could buy multiple of the same pillow for a discount price that makes them think "hey you know what? Instead of a fun twist, for a bit more I could buy two of these and create a synchronized, theme look instead
The more item a customer buys from you, the more money you make and the higher your profit margin is on that sale. Besides the App is free to use, don't hesitate to give it a try
Tip 3. To scale your store, hire a designer
Having a designer on your team is very important. Because you need a constant flow of designs coming in for you to test. You don't know if the first design will work or the tenth design.You need to run ads to it, see the analytics to see what will work. Now it really depends on how well your designers can create those designs and also your knowledge of the niche and how the competitive it is as well. So finding a designer is very important for you to jump start your print-on-demand business
Now that's good to get started but you'll run into issues where other people will be running the same design as you. So what you really wanna do is hire your own designers . The first place you can go to is Upwork.com
You can actually do a search for all the designers and post a job listing. the other places you can look at is 99 designs or Freelancer.com . And the good thing about these two site is you can run contests through them and have other designers create designs for you so you can compare on which design you want to work with. That is a really good way if you don't know what you're looking for, you can have other designers come up with the concept for you and you can compare that way
Tip 4. Don't use fan art, it is illegal
It's illegal even if you hire someone to create fan art based on famous characters.It doesn't matter that's fan art. Creating art work that is derived from copyrighted characters or trademarked images or logos is flat out illegal unless you have explicit permission.
Tip 5. Use Pinterest to find winning designs.
This tip may seem basic but there are some tips you might not know. Now you can go to different places to get your design ideas.
The first place you can go to is Pinterest. Because it's a social network and people can acttualy pin what they like to their own boards. So the more pins a certain design is getting that gives you a indicator that this design is popular. Now what you would then to do is getting idea, getting inspired from that design and create something unique to you. You should not copy any design pixel for pixel it can acttually hurt us in the long run. So any designs that you find, you should customize it to your own business. With Pinterest, it's really easy to search for designs, all you have to do is go niche plus design, you have to search on unique way to get unique ideas.
You can search for tatoo, why?
Because people who tatoo their body with a certain design that mean they're super passionate and if it's a good design, you can get inspired and put it onto a different product. Other than Pinterest you can go to Etsy as well. When it comes to design testing, you can actually ask your customers what they want to or email that question to your email list like what do you like more A, B, C or D?
Then get the reply and see what people actually liked then run advertisement to it.
Another way is just the structure of your campaigns. If you're running Facebook advertisement
The last thing, not a tip. You must have an App which can be your technical property. Your customer an use this App to create your own product design.
Let's check out this Product Designer Tool- Lumise. It's well-designed and integrated many options for designing. It's surely suit for any print-on-demand purposes with its customization
Take a look at powerful Product Designer Tool