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12 Best Shopify Apps to Build Your Best Store in 2021

If you’re starting a Shopify store, the last thing you want to do with your limited time is pore through thousands of Shopify apps to find the best Shopify apps to help you run your business efficiently and effectively.

Fortunately, you don’t have to because we’ve done it for you!

Here you’ll find 12 of the best Shopify apps that we’re loving right now. The apps we’ve chosen will help you get your Shopify store set up right, right away. You’ll find Shopify apps for email marketing, SEO, social media marketing, social proof, referral marketing, store management, and to get you more sales.

12 Best Shopify Apps in 2021

No matter whether you’re just starting out or seeking to improve your Shopify store functionality, we’ve got the best Shopify apps right here. Let’s dive in.

1. Firepush

Best for: Shopify marketing

Price: starts from $15

Features: Web push notifications, email & SMS marketing

Website: visit website

Download app: shopify store

Overall rating: 4.8 ★★★★★

We’re starting off our list of the best Shopify apps with yours truly.

Firepush is a powerful all-in-one omnichannel marketing package that you can use to create automated and segmented workflows, integrating push notifications, email, SMS, and Facebook Messenger tools to bring in more sales, automatically.

We know that getting shoppers to your store is the most expensive part of running an ecommerce business. If you don’t have a strategy for converting that traffic into sales, all that effort and money getting the traffic is going to waste. That’s why we offer cost-effective email, SMS, and web push remarketing tools. Our drag-and-drop email builder is easy to use so you can create high-quality email marketing campaigns in minutes and even segment your communications to target highly-specific audiences.

Plus, you can optimize your campaign performance with reporting and analytics tools so you can understand what’s happening, of course, but also why.

Oh, and there’s no coding experience needed. Bonus!

Pricing:

We offer a free plan that includes up to 100 web push notifications per month. Add email marketing and SMS marketing starting at $15/month. Get started with Firepush today!

2. Plug In SEO

Best for: Search engine optimization

Price: Free plan or $20/month

Features: Structured data (JSON-LD Schema Markup), bulk edit SEO data, SEO meta title and meta description templating, blog optimizer, keyword tools

Website: visit website

Download app: shopify store

Overall rating: 4.7 ★★★★★

Interested in getting your site ranked on Google, Bing, or another search engine? Plug In SEO helps you find the easiest ways to optimize the SEO ranking of your Shopify store so you can climb up the search engine results.

Plug In SEO covers all of your SEO needs like JSON-LD rich snippets, bulk edit SEO, blog optimization, meta titles and descriptions, 404 broken links, and more.

Pricing:

Free plan available. Plug In SEO Plus is $20/month.

3. Smart SEO

Best for: Search engine optimization

Price: Free plan or $4.99/month

Features: Multi-language support for meta tags and JSON-LD structured data, sitemap support, broken links management

Website: visit website

Download app: shopify store

Overall rating: 4.9 ★★★★★

Smart SEO is all about automated ecommerce SEO. With this app, coming in at #3 on our list of the best Shopify apps, you can automatically generate meta tags and alt tags, fix broken links, and manage your sitemap. Smart SEO also supports Shopify Store Languages so you can increase the ranking for each language in your store.

To make it even easier on ecommerce store owners looking to save time, Smart SEO doesn’t require knowledge of liquid or javascript to add JSON-LD data to the pages of your site. Just use the structured data generated by Smart SEO and provide Google and other search engines structured data for every product in your collection pages.

Pricing:

Free plan available. Pro plan is $4.99/month.

4. InstaFeed

Best for: Custom Instagram feeds

Price: Free plan or starting from $3.99/month

Features: Image and video support, posts automatically adjust to screen on desktop and mobile, fully customizable, link posts to Instagram or open pop-up window directly on your store

Website: visit website

Download app: shopify store

Overall rating: 4.8 ★★★★★

If you’re looking for a way to publish custom Instagram feeds directly to your Shopify store, Instafeed has you covered. Get more followers and likes by expanding the reach of your Instagram to your Shopify store visitors.

Instafeed also lets you share custom Instagram feeds to your Shopify store, making it easy to access and promote user-generated content, creating a solid source of social proof, and putting your Instagram content to use to automatically push fresh content to your store.

Pricing:

Free plan available. Paid plans start at $3.99/month.

5. Advoz

Best for: Social media advertising

Price: Free to install. Weekly ad budgets start at $15.

Features: Promote specific products, professionally-designed graphics, live support

Website: visit website

Download app: shopify store

Overall rating: 2.7 ★★★

Want to take advantage of social media advertising but not sure how to do it? Advoz is one of the best Shopify apps to make social media advertising easy. Once you install Advoz, you’ll get access to real advertising professionals to design and create your ads. From there, you’ll get fresh visual graphics or videos each week you can use to promote your products.

You’ll also receive analytics and feedback emails every week so you can keep improving your advertising results over time.

Pricing:

The app is free to install. You can purchase a weekly ad budget of $15, $25, $50, $100, or one-off ad charges.

6. Layout Hub

Best for: No-code store page design

Price: Free

Features: Code-free page creation, wide selection of readymade layouts, conversion rate optimization

Download app: Shopify store

Overall rating: 4.9 ★★★★★

Layout Hub is a flexible yet very simple to manage and use page builder that can help you create, configure, and deploy pages with great conversion rate optimization capabilities. It is originally focused on the non-tech segment of users who are looking for a hassle-free way to set up a page that would boast decent conversion rates without going far. And it serves its purpose just right, providing a good selection of layout templates along with a decent set of page design features.

Pricing:

Free

7. Trust Hero

Best for: Displaying trust icons

Price: Free

Features: No developer needed, mobile-friendly design, fully customizable

Download app: shopify store

Overall rating: 4.3 ★★★★

Trust Hero is a social proof app that can help increase trust for your Shopify store using payment and trust badges. The badges are fully customizable so you can adjust them to match your branding. Trust Hero is an alternative to buying trust badge certificates from VeriSign, TRUSTe, and McAfee that can run more than $400 per year.

Pricing:

Free

8. Product Reviews

Best for: Customer feedback and social proof

Price: Free

Features: Theme-friendly designs, easy customization, bulk actions (publish, hide, filter, etc.), import and export reviews from CSV files, SEO-friendly review scores

Website: visit website

Download app: shopify store

Overall rating: 3.7 ★★★★

Product Reviews is one of the best Shopify apps for getting customer reviews quickly and easily. The app adds SEO-friendly review scores to your Google search results and offers a fully customizable design that looks great with any Shopify theme.

Product Reviews gives your customers a way to engage both with you and with other customers while encouraging more sales.

Pricing:

Free

9. ReferralCandy

Best for: Referral marketing

Price: $49/month

Features: Fully customizable to match your branding, full control of referral rewards and incentives, automated rewards payout, unlimited advocates

Website: visit website

Download app: shopify store

Overall rating: 4.8 ★★★★★

Are you struggling to get referral business? You’re not alone. Even though 83% of satisfied customers are willing to refer products and services to their friends and family, only 29% of them actually do.

That’s where ReferralCandy comes into play.

ReferralCandy is one of the best Shopify apps for leveraging satisfied customers and turning them into referral marketing machines.

The app comes with an easy-to-use theme editor so you can customize the look and feel of every piece of your referral marketing campaigns—from popups to referral offer landing pages to emails. And, ReferralCandy makes it easy to track the performance of your referral marketing program with an overview of sales and shares that you can easily dig into to find out who your top referrers are.

No matter how you want to reward your customers for referrals, ReferralCandy has you covered with options for cash, coupons, and other special gifts. Plus, they handle the discount codes and fulfill the rewards on your behalf.

Pricing:

30-day free trial. Pricing starts at $49/month.

10. Gameball

Best for: Loyalty and rewards programs

Price: Free plan or starting at $29/month

Features: Completely customize your loyalty program, target specific customers with special offers, multi-language support

Website: visit website

Download app: shopify store

Overall rating: 4.8 ★★★★★

Gameball is another one of our favorite referral marketing Shopify apps that helps you reward your customers for referring your store to their friends. The app uses targeted messages and notifications to onboard your customers and upsell products and services through a game-like interface. Customers can complete challenges, earn points, collect badges, and level up across tiers—all while earning you that coveted referral income.

Pricing:

Gameball is free to install. Paid plans start at $29/month.

11. Spocket

Best for: Automated order processing, product sourcing, delivery

Price: Free to install. Starts at $24/month.

Features: One-click order fulfillment, product testing, sample orders, real-time order tracking

Website: visit website

Download app: shopify store

Overall rating: 4.6 ★★★★★

Looking for the best Shopify apps for your dropshipping business? Spocket’s got you covered. Find fast-shipping products from dropshipping suppliers in the US, Europe, Canada, Asia, Australia, Brazil, and more. Then, add them to your Shopify store in a few clicks.

Spocket offers real-time inventory updates and automated order processing so you can get more done with less effort.

Pricing:

Free to install. Pricing starts at $24/month.

12. Replay

Best for: Monitoring user activity

Price: Free plan or $29/month

Features: See the browser, session length, location, and timestamp for each session recording, GDPR friendly

Download app: shopify store

Overall rating: 4.7 ★★★★★

Wondering what happens on your site that keeps shoppers from converting? Replay offers live session recordings of what people do on your site so you can see exactly where they fall off the purchase train.

You’ll be able to see what happened both before and after activity on your site with full session recordings. Then, use that information to boost conversions, lower your bounce rate, and minimize abandoned carts (before they’re abandoned).

Pricing:

Free plan available. Pricing is $29/month.

13. Accessibility Enabler

Best for: Accessibility

Price: Free plan or starting at $12/month

Features: Accessibility toolbar, designed for mobile and desktop, presets to adjust page quickly, customizable accessibility widget, GDPR compliant, multi-language support

Website: visit website

Download app: shopify store

Overall rating: 4.3 ★★★★

Accessibility is awesome! Accessibility enabler provides more than 30 accessibility tools that your visitors can use on any page of your website, making your website a better user experience for those with dyslexia and other disabilities.

This Shopify app features an accessibility toolbar to increase engagement, a customizable accessibility widget, and multiple language support. It’s also GDPR-compliant.

Pricing:

Free plan available. Pricing starts at $12/month.

Get More From Your Store With the Best Shopify Apps

There you have it! 12 of the best Shopify apps we’re loving right now. Only have time to try one of them? Then check out Firepush. There’s pretty much nothing it can’t do to bring in more sales.

  • Automated abandoned cart recovery messages sent via SMS, web push notification, and email so you can easily recover abandoned carts and limit lost revenue.
  • Improve your store loading speed with all your channels in a single easy-to-use app instead of cobbling it together with multiple apps that don’t work as well.
  • Effortlessly launch seasonal, omnichannel campaigns, using advanced scheduling and segmentation for maximum impact.

Firepush is trusted by hundreds of Shopify Plus stores like Pura Vida Bracelets and Intelligent Blends. What can Firepush do for you?

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