Just a decade back if anyone would have told us that everything will be automated, would you believe it? Well, no. But, everything, right from sending emails to contacting customers is automatic. And undoubtedly it is becoming better than ever. In just a couple of years, marketing technology has completely transformed upside down. A big chunk of this goes to advancements in social media, AI, and even more, email marketing. All of this has led to the opening up of new avenues across several industries with automation. One of the key sectors in which automation is incorporated is marketing.
But, how is this done? What is marketing automation? When do you need a marketing automation tool? What is the best marketing automation software? What are the types of marketing automation tools available?
What is marketing automation?
Marketing automation is the automation of iterative tasks involved in the marketing process. These include email marketing, ad campaigns, social media, and others. This not just improves the efficiency of the work but also helps in providing a personalized experience to the customers.
Marketing automation provides the advantage of streamlining the tasks to increase growth at affordable costs. It also provides the liberty to businesses to perform marketing across multiple channels. It helps in automating modern marketing practices, like lead generation, segmentation, ROI measurement, and several others.
According to the statistics, the marketing automation industry is expected to reach $6.4 billion by the year 2024. And, alongside, about 67% of the marketers are using automation platforms to carry out their marketing activities.
But, as enticing as the marketing automation software seems, the main question is, do you really need it? Marketing automation can look like an obvious thing to do to scale your business. However, one must take a step back and think, is it needed? For that, your business should have a dedicated marketing operations team.
When do you need a marketing automation tool?
Is your business ready for automation yet? To know so, here is a list of things that you must be able to tick off:
- Marketing automation can surely scale your business. But, what if you don’t have a team? Before applying marketing automation, you must have someone who knows the actual marketing process. Just integrating a tool doesn’t work unless implemented the right way.
- Your business must have at least one dedicated marketing channel that delivers results. If you do not have a way of marketing figured out, no marketing software can help you through. Moreover, the automation software can’t find a channel that suits your business.
- You must have a defined and planned marketing automation strategy before you opt for marketing automation software.
- You can easily implement marketing automation software if you have a strong financial hand. However, if you don’t, it is better not to experiment.
Rather, a wise decision among all this is to choose the most suitable type of marketing automation software that your business needs.
What are the types of marketing automation tools available?
Depending on your business requirements and workflow pattern, here are all the types of marketing automation tools you can choose from:
- All-in-one marketing automation tools
- Email marketing automation
- Social media automation
- Customer journey automation
- Pricing automation
- Advertising automation
- Loyalty and referral marketing automation
Best Marketing Automation Software in 2021
Once you know what you are targeting and the type of automation software you need, you start looking for the best one. You need an all-in-one automation software if your marketing tactics work on at least 2 or more channels. It will be a great asset to your business. But, which one should you choose? Let us help you with that. Below mentioned is a list of the best marketing automation software you can choose from in 2021.
PeppyBiz is the all-in-one automation platform catering to all your requirements well. With the provision of an omnichannel marketing platform, you can easily connect all the channels that the customers use. Here is the list of features that we provide you at PeppyBiz:
- Easy setup of the marketing automation platform
- Lead generation and conversion
- Personalization throughout the customer journey
- Tracking and rating the customer actions
- Sending segmented and personalized emails to the leads
- Conversion of website traffic to sales
- Automatic product recommendations when customers visit the site
- Nurturing new signups
- Closing more sales
- Fostering engagement
The list does not end here. There is a lot more in store which you can check out. So, why not start growing your business with PeppyBiz right away?
Marketo is surely among the top names when talking about marketing automation software. It is a single platform that offers digital solutions for all businesses. Right from lead generation to customer satisfaction, it takes care of all business aspects. For modern marketers, it surely has proven to be a great software. Here is a list of features it offers:
- Analytics and tracking of ROI
- Drip campaigns
- Landing pages
- Lead scoring
- Social marketing
- Website visitor tracking
Now, this marketing automation software is known as Keap. Specially designed for small businesses, it helps them grow by delivering great customer services. Using this software, users can centralize their data and organize all the information well. Along with saving time, this software helps businesses to manage all other aspects. The features that this software provides include:
- ROI and analytics tracking
- CTAs which are customizable
- Landing pages optimization
- Lead scoring
- Search marketing
- Website visitor tracking
- Social marketing
It is yet another popular name among the automation software. However, it is a little different in comparison to other platforms. The major reason is that they mainly focus on inbound marketing. And whatsoever, their inbound marketing services are unparalleled. Additionally, they also provide users with sales and service hubs which allows the team to work across several departments.
5. Active campaign:
More than 90,000 small businesses use this software. They are the first ones in business to provide a visual automation sequence builder. They constantly launch new features to adapt to changing marketing trends. But, some of the best features on the list are as follows:
- Predictive sending
- Predictive content
- Automation split tests
- Highly affordable pricing and plans
It highly empowers marketers and salespeople. And this software is undoubtedly the best in its business.
6. Constant Contact:
For any small business looking for email automation software, constant contact is to the rescue. This automation tool allows users to easily create trigger campaigns, follow-up messages, etc.
This software tops the list of planning and strategizing the content well ahead of time. It allows you to map out your content in the most organized way possible. This works great for all social media platforms and content creation. Alongside, it also provides suggestions and analytics helping you create resonating content for the audience.
8. SalesForce Pardot:
It is considered the top CRM automation software. It is undoubtedly the favorite software for the sales team management. Considering customer success stories, many organizations in the world use this for their sales tasks. It has successfully helped the business with customer satisfaction and increasing ROI. Alongside, they also offer splendid customer support.
This software has made marketing seamless through automation. It is an email marketing software that does not require any HTML coding knowledge. They provide a drag-and-drop user interface that allows easy creation of emails for sales marketing. They also provide customers with several instant templates that can be formatted easily. The only effort you need to put in is with segmenting the email list. And voila, you can send the emails just with a few clicks.
It is yet another very popular all-in-one marketing automation platform. They have marketing functionalities with high capabilities. This software uses machine learning to optimize and send emails. The various features that this automation software offers are:
- Creation and personalization of messages for emails
- Designing landing pages for dedicated campaigns
- Integration of custom signups helping you grow the contact list
- Other features include retargeting, segmentation, SMS marketing, CRM, etc.
To summarize, marketing automation is constantly accelerating. This is a preferred option for many marketers nowadays. However, before you incorporate it into your business, it is important to look at the various aspects. These include the features of the software and how compatible they are with your business. Alongside, you can choose anyone from among the list of best marketing automation software. But, the list does not end with these. There is ample marketing automation software available to choose from. So, if you want to grow your business, now is the time to integrate automation. After all, technological advancements and online competition are growing constantly.